18. Promotion of the
project using links
and QR code in our
print Welcome
Guide mailed to all
UK students and
emailed in PDF
format to all
international
students.
19. Email sent to all new
students (around 7,200) prior
to starting. There were 5,380
click throughs from this and 2
other emails sent in
September 2012.
20. Outcomes
Google Analytics results showing key search terms for new students for the week following
A Level Results Day 2012 compared to the same period in 2011. “Portal” refers to the
University’s student intranet used by new starters and current students.
22. Outcomes
Google Analytics showing rise in traffic to New Starters web pages for the week following
A Level Results Day in 2012 compared to the same period in 2011.
23. Outcomes
Google Analytics graph showing page views for the Fresh Start blog with an early peak on
A Level Results Day followed by a larger peak in mid-September when our main email
went out to new starters.
24. Thank you for listening
blogs.nottingham.ac.uk/freshers2012
facebook.com/UoNFreshers
@UoNFreshers #UoNFreshers
http://pinterest.com/uniofnotts/freshers/
https://foursquare.com/uniofnottingham/lists/
25. A fresh start: Digital campaign
Photograph taken by our in-house photographer
as students arrived in Freshers’ week
