We're seeing more and more fashion retailers developing an editorial voice, evolving their product content to create a more inspirational offering. The road from inspiration to transaction can be a bumpy one, and even more so as our multi-channel world just keeps on driving through. This presentation explore behaviours and design patterns that are key when considering a mobile content strategy.

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The world of
mobile content
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2. The challenge & opportunity:
“consumers look to their mobile devices to
maximize absolutely The C moment
every
”
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Vast, varied, specialised, personalised....
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1.
Mobile specific
behaviours that will
impact how people
want and expect to
consume editorial
content on mobile, as
well as what
opportunities this offers
us
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2.
Mobile design
patterns - how best to
apply this to presenting
editorial content and
integrating an
ecommerce journey
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1.
Mobile specific
behaviours
Socially curated
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1.
Mobile specific
behaviours
Socially curated
+ newness
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1.
Mobile specific
behaviours
Socially curated
+ ecommerce
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1.
Mobile specific
behaviours
Socially curated
+ ecommerce
+ exclusivity
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1.
Mobile specific
behaviours
Connectivity
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1.
Mobile specific
behaviours
Connectivity
+ Always on
+ Content push
+ Language
+ Newness
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1.
Mobile specific
behaviours
Connectivity
+ Content size
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1.
Mobile specific
behaviours
Snacking &
Showrooming
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1.
Mobile specific
behaviours
Snacking
+ Video
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2.
Mobile editorial
design patterns
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19. 2.
Mobile editorial
design patterns
The integration of ecommerce:
Storytelling & Seduction
vs. Function
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23. 2.
Mobile editorial
design patterns
The horizontal & vertical
Swipe
Pull
Rotation
Transparency
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27. 2.
Mobile editorial
design patterns
Image led - more about
setting the scene
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29. 2.
1.
Mobile design
patterns
Mobile specific
behaviours
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