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Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

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Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013

  1. 1. Mobile Insights & Trends Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013 Digital Marketing and Innovation MOBILE TIMES 7th November 2013 Webit 2013- Istanbul
  2. 2. MediaCom Mobile Mobile Insight Mobile Activation Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013 Mobile Trends Mobile Engagement
  3. 3. Time Spent versus Ad Spending Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013 Source: Emarketer Oct & Dec 2012
  4. 4. Mobile vs. Online Mobile Online Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013
  5. 5. Mobile Search Trends Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013
  6. 6. Facebook Ad Spending Worldwide Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013
  7. 7. Facebook - Mobile Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013
  8. 8. Time Spent per Category in Apps Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013 Source: Flurry Analytics, Sep 2012
  9. 9. MediaCom Mobile Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013 Mobile Insight Mobile Trends Mobile Activation Mobile Engagement
  10. 10. Engage with Games Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013
  11. 11. Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013 Mobile Surveys & Engagement High rate Low rate
  12. 12. Mobilizing Websites Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013
  13. 13. Building Native Apps Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013
  14. 14. Tracking Apps Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013
  15. 15. App as Relationship Marketing tool Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013 How do we capture user mind share and wallet share? How do we better understand your customer behavior and app performance? Is there a fast, easy way to build and manage mobile campaigns? How do we truly realize one-toone marketing?
  16. 16. Window of opportunity Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013
  17. 17. Connect & Engage Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013
  18. 18. App Campaign Dashboard Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013
  19. 19. Wallet Solutions Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013
  20. 20. Cross-platform templates unify iOS & Android Loyalty card Coupon Gift card Member card Event ticket Boarding pass Generic Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013
  21. 21. Mobile Wallet Studio Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013
  22. 22. Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013 Deliver through your excisting channels • API (App) • Email • SMS/MMS • Mobile/Web page • Social
  23. 23. Thank you Webit 2013 - Istanbul by MediaCom Mobile, 7th November 2013 Head of Mobile EMEA Steffen Krabbenhoft steffen.krabbenhoft@mediacom.com +45 26 85 85 85

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