2. I have learned the media task needed to have good advertising in order to
cater to its audience needs and expectations. By using social media to
collect audience feedback, I understood what they wanted to see from a
horror film. I researched conventions for trailers and the ancillary texts
and later, a questionnaire sample of men and women from my audience
group. From my research, I discovered that I would be selling my
products towards male and female audiences over fifteen.
3. Once I had an understanding of my narrative, I planned
a costume for the main character. This included a
summer dressing gown and nightdress. The make up
choice was Clinique mascara, minimal lipstick, pale
foundation and a selection of smoky eye shadows.
4. I put some of the clips together
and uploaded a number of drafts
until the final version had been
finished. A focus group from my
target audience looked at my
drafts and provided me with
feedback results to relate my
work its horror film genre.
5. My drafts were uploaded onto YouTube and Blogger as they are
popular media platforms that allow my audience to access them,
as a result of media convergence. Media convergence allowed me
to receive feedback, also though using Facebook Messenger – a
popular shortcut to message friends on Facebook.
6. Close friends and family members from my audience group listed
pros and cons for the ancillary texts and horror trailer I had
uploaded. Then I saved the comments of screenshots on my phone
which made them easy to locate. Using screenshot images meant I
could see what needed improving and meant avoiding having to
find the messages in a conversation of private messages.
7. Additionally, I researched images of vengeful ghosts for appropriate
costumes and props based around early research. My questionnaire
helped to indicate horror themes which my audience like. The most
popular horror type, for example was Psychological. 47% of my
sample felt psychological horror was less predictable which kept my
audience engaged by the narrative. One response I received was that
some audience members like to “think more than see.” This means
suspense is maintained.
(Researched in Google Images)
8. After I took several photographs of my
actress, I came up with an idea for the
horror magazine design. Some of the
photographs, however, had features of
them which didn’t work. Some of the
natural lighting created flecks on my
actress, making her look too natural and
didn’t look supernatural and eerie
enough to engage my audience and link
to horror.
New design ideas
