1. 5/18/2015 Preparing to be a Virtual CFO Xero Blog
https://www.xero.com/blog/2013/06/preparingtobeavirtualcfo/ 1/5
Preparing to be a Virtual CFO
Posted by
Mark Pinard
Updated 2 years ago
ACCOUNTANTS TECHNOLOGY
Rick Solomon
Rick Solomon
Guest Post by Rick Solomon, a CPA and the CEO of RAN ONE Americas. He is also an inspiring
and motivational presenter who challenges thousands of CPAs and other professional
advisors to expand their view of themselves and the value they bring to their clients. This is the
second in our series on the Virtual CFO.
Accountants have an extraordinarily rich opportunity to grow revenue by offering virtual
CFO services. It’s one of the most natural, organic ways to grow an accounting practice.
Most clients have little if any understanding of the financial side of their business,
including how to use their accounting information to improve business results.
The CFO role is a natural for accountants and in my experience those who offer these
services are finding a great deal of receptivity among many of their clients. It’s also a
great differentiator in attracting new clients. The only question is, what internal changes
must an accounting firm undergo to better serve their clients by providing virtual CFO
services, and growing their profits as a result?
The first internal change that is required has to do with mindset. It requires stepping back
Blog
4. 5/18/2015 Preparing to be a Virtual CFO Xero Blog
https://www.xero.com/blog/2013/06/preparingtobeavirtualcfo/ 4/5
ACCOUNTANTS by Chris Ridd
Find & Recode: turning the mundane to magic for
bookkeepers
At Xero we love bookkeepers (and I happen to be one!). Anyone who has worked in the industry knows
what it’s like to open a client’s file and see pages of things begging to be fixed. It’s a grind. As small
business owners ourselves, we are always looking for ways to be more efficient. Until ...
ACCOUNTANTS by Melanie Power
⋅
⋅
Subscribe to get the latest news right in your inbox
Email address…
SUBSCRIBE
Beautiful accounting software
Try Xero for free
SMALL BUSINESSES
>
ACCOUNTANTS & BOOKKEEPERS
>
MORE RESOURCES
>