4. INNOVATION TYPES WITHIN THE INDUSTRY AND THE VALENCIAN COMMUNITY
Product
Services
Processes
Organisational
40 %
54.9 %
44.3 %
19 %
43.2 %
64.5 %
43.2 %
64.5 %
Market launch
17.5 %
10.6 %
Industry
Company
5. 70,1 %
57,3 %
52,1 %
32,1 %
27,8 %
20,6 %
Greater production capacity or service
benefits
Labour cost reductions
Greater flexibility in production capacity or
service benefits
Energy consumption reduction
Logistics’ improvements
Reduction of materials use per produced
unit
INNOVATION OBJECTIVES IN TERMS OF PROCESSES
INNOVATION IN THE VALENCIAN COMMUNITY
6. Offer a wider range of products and
services
68,2 %
59,2 %
52,3 %
35,9 %
27 %
Substitution of obsolete products or
services
Penetration in new markets
Improved quality of products and
services
Increase and market share
INNOVATION OBJECTIVES IN TERMS OF PRODUCT AND/OR
SERVICES
SOURCE: Social Perception Study of Innovation. REDIT 2019. 67 questionnaires sent out to SMEs and citizen of
Valencia, Spain
INNOVATION IN THE VALENCIAN COMMUNITY
7. INNOVATION VS CREATIVY
Human ability to allow imaginating,
creating and developing new ideas
Market application:
Bring new products, services and
processes to the market , in a more
or less systematised way.
Creativity
Innovation
8. TARGETING
RECENCY
9 %
5 %
REACH
22 %
BRAND
15 %
CREATIVE
47 %
CONTEXT
2 %
PERCENT SALES CONTRIBUTION BY ADVERTISING ELEMENT
THE IMPORTANCE OF CREATIVITY
10. copy modify create
INNOVATION
LEVEL
WHERE DO I START INNOVATING?
Introduce already
existing concepts and
models
Modify existing
concepts to fit with your
audience better
Development of new
concepts, aiming at
new necessities and
more concrete/specific
segments
CREATE YOUR OWN INNOVATION STYLE
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06
ARCO
RIGHTS
06
THIRD PARTY DATA
03
02
DATA PROCESSING
PURPOSE
INTERNATIONAL
TRANSFERS
04
HOW TO
WRITE A
PRIVACY
POLICY
PROCESSING
MANAGER
01
DATA RETENTION
PERIOD 05
13. HOW TO BUILD A DATABASE ?
Competitions
Loyalty
programme
Content
Promotions
Events
Web forms
