This presentation defines monetization and discusses strategies for successfully monetizing digital businesses and products. It makes three key points: 1. Monetization is the process of converting value into cash revenue and should be considered at the appropriate stage of a business or product's lifecycle, not too early. 2. Long-term perspectives should be evaluated when developing a monetization strategy to avoid negatively impacting growth. 3. User experience should be balanced with monetization efforts by testing ideas, choosing partners that add value, and giving users choices and incentives.

1. DEFINING MONETIZATION

2. 2
Module M7 Monetizing your digital business
Competence
unit
U7.2 Spotting monetization
models
Learning
outcome
Describe monetization
Type of
resource
PowerPoint Presentation
(PPT)
Type of
learning
Face-to-face
Resource title Defining monetization
Learning
hours
1h
Contents
- Monetization concept
- Monetization and suitable timing
- Ensuring successful monetization
- Tips to speed up successful monetization

3. “ A business is a
repeatable process
that makes money.
Everything else is
just a hobby.
- Paul Freet
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4. MONETIZATION
Monetization refers to the
conversion of an investment
into cash.
Monetization is the process of
transfering revenue from the
value you offer to your users.
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Source: www.kaboompics.com
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5. MONETIZATION AND TIMING
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Monetization - linked to the stage of your product or business lifecycle.
Possible:
 From starting a company;
 After scaling (before final platform version).
Too much focus on monetization in the early stages can suppress the
growth.
Any focus monetization is dangerous for your product and for your
business in a long time perspective. 5

6. TIPS TO MONETIZE
1. Evaluate long-term
perspectives;
2. Enhance the creativity;
3. Complement the user
experience.
Source: R.Holmes: Product Monetization Strategies
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Source: www.pixabay.com
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7. LONG-TERM PERSPECTIVE
The key to smart monetization strategy.
It’s a challenge for young product and
companies.
Be aware on your decisions to take any
opportunities in receiving cash, evaluate
long term impact on your product and
business idea.
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Source: www.pixabay.com
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8. CREATIVITY
Advertising is not the only way to
monetize your product.
Discover other innovative and
creative methods to monetize
your products or business.
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Source: www.pixabay.com
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9. 9
Revenue MAY or MAY NOT
come from your users
Source: www.unsplash.com
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10. USER EXPERIENCE
Seek for balance between achieving
quarterly targets and building a product
that people still want to use.
Before commiting to a monetization
strategy, test the idea on a few users and
measure how this impacts the
experience.
Source: R.Holmes: Product Monetization Strategies
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Source: www.pixabay.com
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11. USER EXPERIENCE
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 Price your product in ways which make the jump from free to paid
more manageable and attractive for different segments of your
audience.
 If you’re selling ads or working with commercial partners, pick
partners which suit your target audience and can actively add to
value to your users.
 Incentivise your users to give you the assets you need for
monetisation by giving them a choice. Build a product which your
users want to share with other contacts and be honest and be up
front about your commercial needs.
Source: R.Holmes: Product Monetization Strategies
11

12. FAST TRACK TO
MONETIZATION: Tips
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13. ACCELERATE: HOW?
 Avoid risks
 Hire professional team members
 Spread the message about your
product/business
 Concentrate on primary targeted
markets
 Attract Outside Investment
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Source: www.unsplash.com
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14. LET’S REVIEW SOME CONCEPTS
Monetization
Investment
Acceleration
Outside investment
Complimenting user experience
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15. This project has been funded with support from the European Commission.
This publication reflec ts the vi ews onl y of the aut hor , and the Commission cannot
be held responsible for any use which may be made of the information contained therein.
Project Number: 2018-1-UK01-KA202-047909
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