This presentation is a 8-step methodology on how to create a powerful data slide. Transform your simple data table into a powerful data analysis with great content and data visualization in 8 simple steps.

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Presentation: raw data to powerful analysis
CREATE THE PERFECT DATA SLIDE

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FROM RAW DATA TO POWERFUL ANALYSIS
Data table1
Formatting
figures
2 Extra
calculation
3
Graphs and
visuals
4
Primary
explanation
5
Detailed
explanation
6
Meaningful
title
7 Exit box8

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BRAND A SALES IN REGION XX
SALES
Brand A - Region XX
Volume Value
units $
2005 450000 292500
2006 463500 305794
2007 477869 319372
2008 473090 319340
2009 470724 321557
2010 470724 325737
2011 475432 333600
2012 484940 344015
2013 497064 356142
2014 509987 368690
As a first step
you might want
to make it
easier to read.
Here is your
raw data.
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BRAND A SALES IN REGION XX
SALES
Brand A - Region XX
Volume Value
k units $k
2005 450 292,5
2006 464 305,8
2007 478 319,4
2008 473 319,3
2009 471 321,6
2010 471 325,7
2011 475 333,6
2012 485 344,0
2013 497 356,1
2014 510 368,7
Adjust:
• the unit of
your data
• the format
of your
figures
Now this table
seems a bit
bare and not
very self-
explanatory
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BRAND A SALES IN REGION XX
SALES
Brand A - Region XX
k units growth (%) $k growth (%) $ growth (%)
2005 450 292,5 0,65
2006 464 3,0% 305,8 4,5% 0,66 1,5%
2007 478 3,1% 319,4 4,4% 0,67 1,3%
2008 473 (-1,0%) 319,3 0,0% 0,68 1,0%
2009 471 (-0,5%) 321,6 0,7% 0,68 1,2%
2010 471 0,0% 325,7 1,3% 0,69 1,3%
2011 475 1,0% 333,6 2,4% 0,70 1,4%
2012 485 2,0% 344,0 3,1% 0,71 1,1%
2013 497 2,5% 356,1 3,5% 0,72 1,0%
2014 510 2,6% 368,7 3,5% 0,72 0,9%
Volume Value Value per unit
You might want to add extra calculations that makes the key information
stand out from your data.
3

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BRAND A SALES IN REGION XX
200
250
300
350
400
450
500
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Sales volumes and value
0.62
0.66
0.70
0.74
0.78
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Value per unit in $
SALES
Brand A - Region XX
k units growth (%) $k growth (%) $ growth (%)
2005 450 292,5 0,65
2006 464 3,0% 305,8 4,5% 0,66 1,5%
2007 478 3,1% 324,7 6,2% 0,68 3,0%
2008 430 (-10,0%) 321,5 -1,0% 0,75 10,0%
2009 421 (-2,0%) 318,8 -0,8% 0,76 1,2%
2010 421 0,0% 319,2 0,1% 0,76 0,1%
2011 426 1,0% 323,0 1,2% 0,76 0,2%
2012 434 2,0% 329,8 2,1% 0,76 0,1%
2013 445 2,5% 339,4 2,9% 0,76 0,4%
2014 467 5,0% 358,1 5,5% 0,77 0,5%
Volume Value Value per unit
K units
$k
Add graphs and visuals to give an instant
illustration of your data trends
4

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BRAND A SALES IN REGION XX
200
250
300
350
400
450
500
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Sales volumes and value
0.62
0.66
0.70
0.74
0.78
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Value per unit in $
K units
$k
CAGR 0,4%
CAGR 2,3%
SALES
Brand A - Region XX
k units growth (%) $k growth (%) $ growth (%)
2005 450 292,5 0,65
2006 464 3,0% 305,8 4,5% 0,66 1,5%
2007 478 3,1% 324,7 6,2% 0,68 3,0%
2008 430 (-10,0%) 321,5 -1,0% 0,75 10,0%
2009 421 (-2,0%) 318,8 -0,8% 0,76 1,2%
2010 421 0,0% 319,2 0,1% 0,76 0,1%
2011 426 1,0% 323,0 1,2% 0,76 0,2%
2012 434 2,0% 329,8 2,1% 0,76 0,1%
2013 445 2,5% 339,4 2,9% 0,76 0,4%
2014 467 5,0% 358,1 5,5% 0,77 0,5%
Volume Value Value per unit
The volume of the market for Brand A in Region XX has grown from
450k units to 467k units from 2005 to 2014 (3,8% growth over 9 years).
The growth in value is much stronger with a growth of 22,4% over 9
years (from $k 292,5 to $k 358,1).
This is mainly due to the growth in value per unit which has grown
17,9% over these 9 years.
Add explanation in text focus your
audience’s attention on the key
learning
5

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BRAND A SALES IN REGION XX
200
250
300
350
400
450
500
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Sales volumes and value
0.62
0.66
0.70
0.74
0.78
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Value per unit in $
K units
$k
SALES
Brand A - Region XX
k units growth (%) $k growth (%) $ growth (%)
2005 450 292,5 0,65
2006 464 3,0% 305,8 4,5% 0,66 1,5%
2007 478 3,1% 324,7 6,2% 0,68 3,0%
2008 430 (-10,0%) 321,5 -1,0% 0,75 10,0%
2009 421 (-2,0%) 318,8 -0,8% 0,76 1,2%
2010 421 0,0% 319,2 0,1% 0,76 0,1%
2011 426 1,0% 323,0 1,2% 0,76 0,2%
2012 434 2,0% 329,8 2,1% 0,76 0,1%
2013 445 2,5% 339,4 2,9% 0,76 0,4%
2014 467 5,0% 358,1 5,5% 0,77 0,5%
Volume Value Value per unit
CAGR 0,4%
CAGR 2,3%
Economic downturn: -10% in sales volume
Unfavorable contract
renegotiation:
+10% unit price increase
The volume of the market for Brand A in Region XX has grown from
450k units to 467k units from 2005 to 2014 (3,8% growth over 9 years).
• CAGR of 0,4% despite the drop in sales from 2008 to 2010 due to the
economic crisis.
The growth in value is much stronger with a growth of 22,4% over 9
years (from $k 292,5 to $k 358,1).
• CAGR of 2,3%
This is mainly due to the growth in value per unit which has grown
17,9% over these 9 years.
• The unit price increased 10% (from $0,68 to $0,75) in 2008 due to
unfavorable distribution contract renegotiation
Add more detailed explanation
for a more granular
understanding
6

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BRAND A SALES EXPERIENCE A 0,4% GROWTH IN
VOLUME AND 2,3% IN VALUE FROM 2005 TO 2012
200
250
300
350
400
450
500
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Sales volumes and value
0.62
0.66
0.70
0.74
0.78
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Value per unit in $
K units
$k
SALES
Brand A - Region XX
k units growth (%) $k growth (%) $ growth (%)
2005 450 292,5 0,65
2006 464 3,0% 305,8 4,5% 0,66 1,5%
2007 478 3,1% 324,7 6,2% 0,68 3,0%
2008 430 (-10,0%) 321,5 -1,0% 0,75 10,0%
2009 421 (-2,0%) 318,8 -0,8% 0,76 1,2%
2010 421 0,0% 319,2 0,1% 0,76 0,1%
2011 426 1,0% 323,0 1,2% 0,76 0,2%
2012 434 2,0% 329,8 2,1% 0,76 0,1%
2013 445 2,5% 339,4 2,9% 0,76 0,4%
2014 467 5,0% 358,1 5,5% 0,77 0,5%
Volume Value Value per unit
CAGR 0,4%
CAGR 2,3%
Economic downturn: -10% in sales volume
Unfavorable contract
renegotiation:
+10% unit price increase
The volume of the market for Brand A in Region XX has grown from
450k units to 467k units from 2005 to 2014 (3,8% growth over 9 years).
• CAGR of 0,4% despite the drop in sales from 2008 to 2010 due to the
economic crisis.
The growth in value is much stronger with a growth of 22,4% over 9
years (from $k 292,5 to $k 358,1).
• CAGR of 2,3%
This is mainly due to the growth in value per unit which has grown
17,9% over these 9 years.
• The unit price increased 10% (from $0,68 to $0,75) in 2008 due to
unfavorable distribution contract renegotiation
Add a meaningful title that sums
up the slide and makes your
message clear from the start
7

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200
250
300
350
400
450
500
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Sales volumes and value
0.62
0.66
0.70
0.74
0.78
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Value per unit in $
K units
$k
CAGR 0,4%
CAGR 2,3%
Economic downturn: -10% in sales volume
Unfavorable contract
renegotiation:
+10% unit price increase
The volume of the market for Brand A in Region XX has grown from
450k units to 467k units from 2005 to 2014 (3,8% growth over 9 years).
• CAGR of 0,4% despite the drop in sales from 2008 to 2010 due to the
economic crisis.
The growth in value is much stronger with a growth of 22,4% over 9
years (from $k 292,5 to $k 358,1).
• CAGR of 2,3%
This is mainly due to the growth in value per unit which has grown
17,9% over these 9 years.
• The unit price increase 10% (from $0,68 to $0,75) in 2008 due to
unfavorable distribution contract renegotiation
SALES
Brand A - Region XX
k units growth (%) $k growth (%) $ growth (%)
2005 450 292,5 0,65
2006 464 3,0% 305,8 4,5% 0,66 1,5%
2007 478 3,1% 324,7 6,2% 0,68 3,0%
2008 430 (-10,0%) 321,5 -1,0% 0,75 10,0%
2009 421 (-2,0%) 318,8 -0,8% 0,76 1,2%
2010 421 0,0% 319,2 0,1% 0,76 0,1%
2011 426 1,0% 323,0 1,2% 0,76 0,2%
2012 434 2,0% 329,8 2,1% 0,76 0,1%
2013 445 2,5% 339,4 2,9% 0,76 0,4%
2014 467 5,0% 358,1 5,5% 0,77 0,5%
Volume Value Value per unit
The economic downturn seems to have been overcome, but the unfavorable distribution contract renegotiation still affects the
value per unit. Although Brand A’s sales keep growing in value, how does this affect its profitability?
BRAND A SALES EXPERIENCE A 0,4% GROWTH IN
VOLUME AND 2,3% IN VALUE FROM 2005 TO 2012
Add a conclusion box that:
• highlights the main issue(s) raised
by the slide
• opens the way for more analysis (to
be tackled in the next slide of your
presentation)
8

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FROM RAW DATA TO POWERFUL ANALYSIS
Data table1
Formatting
figures
2
Extra
calculation
3
Graphs and
visuals
4
Primary
explanation
5
Detailed
explanation
6
Meaningful
title
7
Exit box8

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www.eloquens.com
This slideshow is part of Eloquens’ blog post on ‘Create the perfect data slide’
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