2. What is a convention?
• Conventions are the rules that are followed
and accepted when producing a media text in
a particular genre.
3. What are codes?
• A code is a system of symbols, letters or words
which has a certain meaning. These are used
for delivering messages requiring secrecy.
• A media text like a magazine has a message
that it wants to communicate to us, such as
convincing you to by the magazine. There are
certain methods or codes which do this.
• Codes give a message or meaning to particular
conventions.
4. Colour
scheme
Black
white
Red
Yellow
Puff
(lure)
Buzz words
‘new’ ‘free’
(lure)
Black and
whiteformal,
old age
Strip- varied
audience
Mastheadblack and white- iconic
3D effect- stands out, connotes
importance
recognisable
Tag lineunique
Red- power
‘you must
look’
Yellow- modern,
new, happy,
(lure)
Sublines
Main imagelooking at us,
connotes he
is talking to
us, drawing
us in.
Dylan in front
of Mast head
and tag linehes more
important
than the
magazine
Cover lines
Barcode, issue
number, price,
date, URL
