InteractionDesign

1. PRIMARY PERSONA
BACKGROUND
Name: Anne
Gender: Female
Age: 33
Education: master's degree in Estonian philology. Currently studying
multimedia and learning systems.
Working experience: Working in media-company as web-editor.
Goal: Wants to learn snowboarding.
Attributes
Experienced with computers. Active user of social software:
Facebook, Orkut, Twitter, Skype.
PROFILE
Anne is quite keen about out-door sports. Especially she likes cycling, roller-skating and trekking.
She had skied in mountains but she never snowboarded. Her friend is trying to get her on mountain.
Anne had just finished reading theory (Skiing and Snowboarding: 52 Brilliant Ideas for Fun on the
Slopes by Cathy Struthers) and ready to go outdoor.
USER NEEDS
o Needs someone to lend her an equipment.
o Needs someone to teach her on mountain.
o Does not want to rent equipment for money.
o Wants to have a web environment where to put her ad about equipment and teacher.
o Keep notified about replies to her ad.

2. SECONDARY PERSONA
BACKGROUND
Name: Martin
Gender: Male
Age: 25
Education: master's degree in Estonian philology.
Currently studying multimedia and learning systems.
Working experience: Working in media-company as web-
editor.
Goal: Wants to learn snowboarding.
PROFILE
Martin is student who is more interested in having parties with friends than studying in university.
Being student is for him a way to make new friends and create connections. Martin has tried many
different sports but has never been dedicated seriously any of those. He has lot of sports gear that
he isn't using anymore.
USER NEEDS
o Needs money.
o Needs to find someone who want to rent sport gear from him.

3. SUPPLEMENTAL PERSONA
BACKGROUND
Name: Kristjan
Gender: Male
Age: 28
Education: bachelor’s degree in social sciences
Occupation: unemployed
Goal: To find some good deals
Attributes: Familiar with computers and social
software.
PROFILE
Kristjan lost his job 2 months ago and now he is looking for a new job. Currently he has lot of free
time. To keep himself updated about different job offers and other good deals, he is active in
social networks and recruitment service providers websites. He is always interested in sales,
discounts and other profitable offers although he hardly ever really use any of these great offers
he has found.
USER NEEDS
o To keep himself updated about good deals, sales, discounts and other great opportunities.
o To be active and not miss anything that potentially would be beneficial for him.

4. CUSTOMER
PROFILE PERSONA
Name: Karin
Gender: Female
Age: 26
Residence: Pärnu
Education: She is studying at the Estonian University of Life Sciences and is
going to graduate
in spring 2010
Working experience: Works as an accountant.
Goal: She is interested in borrowing and lending her sport equipment for free
and she expects that other people will lend their equipment too.
Attributes: She uses computer for school and work purposes. From social
software she knows a
little bit of Twitter and Facebook but uses only Orkut and MSN.
PROFILE
Karin is very kind and calm person. She has been married for 7 years and in her family there are growing two
wonderful children. Karin loves skiing and other winter sports. She hopes that there is an opportunity to
borrow, lend or exchange personal stuff without paying for it.
USER NEEDS
She's tired to look through newspaper and magazine advertisements to
find where she could borrow some old skates. She has lot of skiing equipment (skis, boots etc.) she could lend
out. She's ready to make a Facebook account to use this new application which will hopefully help her.

5. SERVED
PROFILE
PERSONA
Name: Mati
Gender: Male
Age: 65
Education: high school
Working experience: truck driver
Goal: To get rid of his son's snowboard what is stored in Mati's garage
but for several years not used.
Attributes: Not familiar with computers.
User needs: Find a person with computer and Facebook account.
PROFILE
Mati is a parent whose son has a snowboard. His son lives elsewhere and have not snowboarded
for years and for Mati the board is just piece of junk in his garage. Mati wants to give the board
away but does not know anybody who would want it. He needs someone to spread the word
about snowboard. Since he lives alone and does not own computer he needs someone with
computer and Facebook account.
USER NEEDS
Find a person with computer and Facebook account.

6. NEGATIVE PERSONA
BACKGROUND
Name: Andre
Gender: Male
Age: 28
Residence: Tallinn
Education: Bachelor's Degree in logistics.
Working experience: He has been working as a project manager for
10 years.
Goal: To earn money with everything. Big fan of "Cashflow" and
Robert Kiyosaki.
Attributes: He's advanced computer user and owns all kind of
accounts in different communication portals.
PROFILE
He's not sporty, but enjoys watching tennis. Money is everything for him. He has to be friend with
everybody and that's why he has a lot of contacts all over the world.
USER NEEDS
He wants to bring together people, who wants to lend and borrow their stuff and he wants to get
profit from it.