Personas for Mobile Profile Project in Interface and Interaction Design Course Maibritt, Maarja, Anna, Jakob, Gert
Primary User <ul><li>Name: George </li></ul><ul><li>Age: 25 </li></ul><ul><li>Education: Bachelor in Social Sciences </li></ul><ul><li>Employment: Works in a headhunting agency </li></ul><ul><li>Personal interests: Making music </li></ul><ul><li>Technical skills: Is technology-aware and is frequently found on Myspace, Facebook and Twitter. He blogs and is interested in gadgets </li></ul>
Primary User Attributes: * Early adopter * Technologically adept * Experienced in social media User needs: * To find new business contacts professionally * To find people who would like to hire accordionists * Needs to promote his music * Has to be able to switch between his work and personal profiles George is a man of many passions. During the day he works in a headhunting agency and must constantly deal with different people. He attends lots of business events and his job requires him to make lots of new contacts to expand the client base of his company. That means he is always meeting new people of whom he has to keep track with the use of different social media applications and an old-school rolodex. He devotes a lot of his free time to his music interest. He plays the accordion, records folk songs at home and sometimes likes to perform in different folk events. He is constantly mingling with people both professionally and off-duty. He has a lot of friends on Facebook and he has been publishing his recordings on Myspace for years.
Secondary User Name: Yochan Age: 35 Education: PhD Jobpost: Executive Manager in World Trade Inc. Experience in technical field: Comfortable using the Internet. Uses e-mail extensively, as well as his mobile phone. Very flexible with new technologies. Marital Status: single, no children Hobbies: travelling, collecting hotel cards Attributes: * Goal-oriented, focused * Strong leader * Has good speaking skills * Handsome Yochan is an employee in an international company which requires him to travel a lot. He is very dynamic, he carries very few luggage and he always has his mobile phone with him in order to contact people. Yochan always carries a lot of cards with him in order to get new contacts and introduce himself.
Supplemental User Name: Roman Age: 31 Education: vocational education in hair cutting, constantly improves his skills Employment: hairstylist in fancy old-town salon Technical skills: medium, feels comfortable with computers and internet, but his technical skills are nothing to specific Attributes: * Experienced with computers and internet * Uses iPhone and is familiar with new facilities in new media (as far it is fashionable) * Familiar with new technologies as far it is easy, quick to use and fullfills its purpose. * Regular user, no exstra knowledge. Roman is a single man, who is socially active and totally into fashion. His main aim is to be and stay fashionable in every part of his life. He uses internet, blogs and different portals to be aware of what is in at the moment. Uses different social environments, and wants to be seen as much as look for others. Likes to party, meet new people and often visits different conferences, workshops and courses abroad, travels a lot.
Customer Name: Chris, male Age: 35 Education: Bachelor in Social Sciences Jobpost: Program Manager at Nightclub/Restaurant/Cafeteria Marital Status: Committed Hobbies: Playing golf, going to Cinema with his friends or girlfriend Attributes: * Ambitious * Open-minded * New media aware Chris wishes to ensure his position as a thoughtful, innovative and successful program manager. Interested in finding new cutting edge and attractive applications for attracting customers and providing the customers with additional value. He has some friends in the field of information technology and he finds information about the new developments from those friends as well as from some portals.
Served Name: Monkey Mobile History: On the market for 5 years Market share: Small compared to other providers, on the rise Client base: Young, outgoing Niche: Range and innovation of services Attributes: * Upstart company * Focus on range of services * Trendy, out for the youth market This Mobile phone service provider is very concerned with being competitive in terms of the range of innovative mobile applications. The company is constantly on the lookout for new and interesting features on cell phones to offer to their potential customers. Therefore they focus on selling the latest and most cutting-edge phones with the coolest features. Whichever phone manufacturer adopts the mobile profiles technology is indirectly contributing to make the service provider's products more appealing.
Negative Name: Leho Hiietapp (Leonid Siivla) Age: 23 Education: 2nd year bachelor student in Arts Employment: Part time shop assistant in "Unversaal Universum" and "Filmipood" in Tartu Kaubamaja Personal interests: Pop culture of Woodstock era (film, literature) Technical skills: Average user of studies related office programs, he appears frequently in imdb.com and vaimumaailm.ee. He had an account in rate.ee, but he is not keen to talk about it. He is in the middle of a script for a film, but shares this only with closest friends via e-mail. He is active user of Corel Video Studio Pro X3 and has account in Vimeo (Lehofilm). Attributes: * Knowledgeable about history of rock'n roll * Topic oriented * Experienced in photography
Negative Goals: * To write an outstanding script and shoot the film * To become a leading scholar on rebellious part of pop culture * Needs inspiration and resources to study further * Hopes to organize the renaissance of Woodstock (cultural revolution) Leho is living encyclopedia of modern history. You can spend days listening him telling stories about rock music or groups and have a discussion over the smallest detail in their creation. He never leaves home without at least digital camera in his bag. For special occasions he takes Zenit camera with him. In Filmipood and Universaal Universum he has his own clients who refuse to deal with other salesmen but him. Once received raw film material from a friend he worked on editing for straight 32 hours and masterpiece of art was born - The recreation of a first concert of “Deep Purple”. “Man does not need a social platform for communication”, he said once, “ Just say hello to a stranger”. He collects friends from concerts and pubs even from museum of geology. “Want make new friends? Light a cigarette and rest of it is matter of technology” he reveals a secret of making friends. “There is no need for the extra life on line when you already have your line on which you are walking”.