A guide promoting identity & privacy protection as a must-have benefit for employees of every generation.

1. ID Experts® – Copyright 2019 Proprietary and Confidential. The information in this document is proprietary to ID Experts and is privileged and confidential. Any
disclosure, duplication, or use, in whole or in part, of this document, may only be obtained with the prior written consent of ID Experts.
America’s workforce is like
a giant family tree. Four
generations of employees,
from baby boomers over
70 years old to centennials
(Gen Z) in their late teens,
are on the job. Despite their
differences in age, perspective,
and life experience, your
employees of all generations
face the same risks—
identity theft and privacy
compromises.
Every generation of your employees:
• Uses technology to complete the daily tasks of life and
connect with friends and family.
• Has only a few passwords for dozens of websites and
applications—one hacked password can expose both personal
and company information.
As a result, all four generations are vulnerable to identity crimes.
To offer their employees true protection and peace of mind, HR
professionals can use this guide to understand the different risks,
behavior, and attitudes of each generation. This guide can help.
of employees have been
victims of identity theft.*
20% 6 months
for a victim to resolve--
much of it at work**
Identity fraud
takes an average of
an American is a victim
of identity theft.+
An HR’s Guide to Identity & Privacy Benefits for
Employees of All Ages
Every
2 Sec.
Identity
Theft
Fast Facts

2. Jack, a 63-year-old controller at a small manufacturing company,
grew up watching Star Trek and Bonanza on TV. Now he uses his
smartphone to video chat with his grandkids and to post funny cat
memes on social media. He uses the same password for his personal and work
emails and another password to access Facebook and all his financial accounts.
Like most baby boomers, Jack doesn’t fully understand the identity and privacy
risks most Americans face. He also doesn’t realize that his healthy bank balance and
impressive FICO score—731!—tempt criminals who use phishing and similar schemes to
steal bank information, tax refunds, Medicare benefits, and retirement savings.1
It may be for these reasons that baby boomers like Jack account for 41% of fraud cases
and 44% of identity theft cases, according to the Federal Trade Commission.
Amy, 45, is a supervisor at a large call center by day and a food blogger
by night. Growing up, she typed out her recipes on an old Commodore
64. Now she dictates blog ideas on her smartphone and actively
promotes it on social media. She’s better educated about identity theft than Jack,
but she also uses only a few passwords to access multiple websites and apps.
Like 33% of other Gen Xers, Amy trusts businesses to protect her personal information
all or most of the time. However, she’s a prime target for fraudsters, since she uses
things like online car insurance to save money—information not routinely covered by
traditional credit monitoring.
Amy’s generation accounts for 31% of fraud cases and 36% of identity theft cases,
crimes that can go undetected for a long time.
Jack, the Baby Boomer
Amy, the Gen Xer
ID Experts® – Copyright 2019 Proprietary and Confidential
Birth Year Span:
1965 – 1980
Current Age:
40 to 55
Percentage of
Workforce: 33%
Technology Profile1
:
90% own smartphones
76% use social media
BABY BOOMER
Snapshot
GENERATION X
Snapshot
Birth Year Span:
1946 – 1964
Current Age:
56 to 74
Percentage of
Workforce: 25%
Technology Profile*:
68% own smartphones
59% use social media
Meet Your Employees

3. Michael, 32, is a marketing analyst for a well-known financial institution.
Off the job, he trains for and runs ultramarathons. Michael grew up with
the Internet and, like 85% of Generation Y, accesses the web from his
smartphone. He quickly adopts new technology, such as pressure-sensitive
insoles that connect to an app on his smartphone to improve his running.
Despite this hyperconnectivity, Michael’s generation is less aware of their identity and
privacy risks than Amy and other Gen Xers. In fact, he uses fewer passwords than Amy
to connect to apps and websites. He frequently uses his Social Security number in
financial transactions, such as a car loan and a mortgage on his new condo.
While Generation Y “only” accounts for 12% of fraud cases and 14% of identity theft
cases, this fraud can go unnoticed—and thus unresolved—for a long time.
A new college graduate, 21-year-old Sophia started her career as a
software developer for a SaaS-based healthcare company. She’s a
digital native who uses multiple screens—up to 5!—to work, shop,
connect, and play. As an avid gamer, she connects daily with online
friends around the globe.
Even though Sophia is digitally savvy, the risks of identity theft aren’t exactly on her
radar. She only uses five passwords and relies on two-factor authentication to keep her
information secure. Like 44% of other Gen Zers, Sophia trusts businesses to protect
their personal information. However, fraudsters target her generation because she is
online so much and shares personal information on countless websites.
Sophia’s generation accounts for 12% of fraud cases and 14% of identity theft cases.
Michael, the Millennial (Gen Yer)
Sophia, the Centennial (Gen Zer)
ID Experts® – Copyright 2019 Proprietary and Confidential
Birth Year Span:
1997 – 2012
Current Age:
8 to 23
Percentage of
Workforce: 5% (but
growing quickly)
Technology Profile2
:
97% own smartphones
4+ hours/day on phones
GENERATION Y
Snapshot
GENERATION Z
Snapshot
Birth Year Span:
1981 – 1996
Current Age:
24 to 39
Percentage of
Workforce: 35%—
the largest percentage
of all 4 generations
Technology Profile*:
93% own smartphones
86% use social media

4. ID Experts® – Copyright 2019 Proprietary and Confidential
Identity and Privacy Protection for All Generations
The best way to protect your employees of all ages is to educate them about phishing
scams, strong password security, and overall good digital hygiene. You can further
safeguard your workforce with identity theft protection as a paid or voluntary benefit that
meets the needs of all four generations. As you research the different providers, look for
complete identity and privacy protection that is:
• Easy-to-use and intuitive for baby boomers who aren’t digital natives and for Gen Zers who are.
• Comprehensive, to cover all the identity and privacy risks that each generation faces. For example, Gen
Xers need complete identity monitoring that covers more than their credit score. And Gen Z is active on
social media, so they need privacy-based protection that meets the latest threats.
• Actionable alerts. With growing dangers to our digital identity and privacy, employees of all generations
need to act quickly if suspicious activity is detected.
• Concierge-style services for victims of identity and privacy compromises, with a recovery guarantee.
• Backed by a company that you trust. ID Experts offers MyIDCare, secure identity and privacy protection that
is built to meet the rigorous demands of Fortune 500 companies and the highest levels of government.
Talk with your employee benefits broker or ID Experts today to learn more about
identity and privacy protection. Our flexible solutions allow you sign up off-cycle
or during enrollment, and can be offered as a voluntary or paid benefit.
About ID Experts
Whitepaper
HR to the Rescue: How to
Defend Employee Privacy
and Reduce Cyber Risk
with Identity and Privacy
Protection Benefits
On-Demand
Webinar
How to Engage
Employees of All Ages
in Today’s Digital
Landscape
Video
Social Media Privacy
and Fraud Protection
Help Your
Employees
Feel Safe
Join the more than 70%
of employers seeking out
identity theft protection
of some kind for their
employees.3
ID Experts is a leading
privacy technology company
built to protect people and
organizations from both
the consequences of data
breaches and the evolving
privacy and identity theft
threats that affect us all.
* https://www.pwc.com/us/en/industries/private-company-services/library/financial-well-being-retirement-survey.html, p. 35
** https://www.economist.com/finance-and-economics/2017/09/14/how-to-protect-yourself-against-the-theft-of-your-identity
+https://www.foxbusiness.com/features/someone-became-an-identity-theft-victim-every-2-seconds-last-year
1 Unless otherwise specified, all data in this guide is provided courtesy of DataPath, Inc.
2 Source: GlobalWebIndex and Snap Inc. Survey
3 Source: https://www.benefitspro.com/2017/09/28/identity-theft-protection-increasingly-important-t/
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