Behind the Scenes of a Marketing Agency - Black Cliff Media Ltd.

1. Behind the scenes
of a Marketing Agency

2. How can I improve my marketing
business processes?
How can I get clients?
How should I work with clients?

3. Think Global
Coventry
Krakow, Poland - IT Hub
Vienna, Austria - Sales Rep

4. Our Agency Culture

5. Creative, visual content
Studio-environment
Storytelling
Creative meetings
We Love Tech!

6. Who we work with?

7. B2B Technology
IT Consultancies
Telecoms
Public Sector
Tech Start-Ups

8. Our approach – project stages

9. 1. Client briefing
2. Proposal
3. Process...
1
5
2
6
3
7
4

11. 4. Schedule
5. Regular calls
6. Delivery
...not the end.

12. 7. Feedback – online form
8. Quotes on website + social media
9. Freebie for client?
10. Follow-up with additional support
11. Stay in touch

13. How do we get clients?

14. Study / Work colleagues
Partnerships
Referrals
Speaking engagements
Demand-driven
Innovative ideas

15. Case Studies

16. ZOIS – Zero Outage Industry Standard
Technology Association setting global standards
preventing IT outages

17. Website

23. Social Media Management + Articles

24. Explainer Video Content
ZOIS Certification

28. Personal branding content:
ZOIS Chairman

29. Deutsche Telekom/T-Systems
House of Clouds – Datacentre 360 experience

33. AIRBUS Cybersecurity
Animated Video Series

37. - Mark Schaefer, author of Marketing Rebellion
‘Resonate with consumers and remove barriers
by remembering what it’s like to be a customer’

38. Edward Loades
edward@blackcliffmedia.com
www.blackcliffmedia.com