The document outlines Hello Moto's marketing strategy which includes various online and offline tactics such as banner ads, email marketing, social media, search engine marketing, blogging, product introductions, trials and contests to build brand awareness and stimulate sales. It also uses offline methods like sponsorship, public relations and word-of-mouth promotion to support its online efforts.

1. Microsite
Banner Ads
Hello Moto
Email Marketing
Fanclub
Blog
Product Introduction
Facebook Build
Fanpage Word of
mouth
Hello moto is back
Promote
again!
Trial Online
Search Contest
Engine Build Brand
Marketing Awareness Sales
Forum Stimulation
Seeding Coupon
+ Facebook post promotion
push
Digital Offline Sponsorship
PR + PR