Slide deck for my presentation at Social Media Week at the University of Kentucky, April 2012. Topics include building a strong personal brand, creating a visual brand identity, and using social media to become more visible. The presentation is of greatest value to students in college or university thinking about how to position themselves for their career or entrepreneurial future.

1. Smart Social Media:
Building & Marketing a Strong Personal Brand Online
Christopher S. Rice, Ph.D.
Partner, Experience Design Works
www.experiencedesignworks.com

2. (cc) 2005 Flickr user Stitch

4. “So, how
do I know
which tools
to use?”
(cc) 2008 Flickr user PhotoJonny

5. (cc) 2012 Flickr user Ell Brown
http://www.flickr.com/photos/ell-r-brown/7006746407/
What are your goals?

6. (cc) 2007 Flickr user BOLTandK2
http://www.flickr.com/photos/28529353@N05/2934439189/
What are you comfortable
with?

7. What’s your
Personal Brand?

8. brand (braend): n, a
product, service, or concept that is
publicly distinguished from other
products, services, or concepts so
that it can be easily communicated
and usually marketed.
Source: http://whatis.techtarget.com/

9. Personal
Branding
Tips

10. Personal Branding Tips

11. Personal Branding Tips
What’s Your Brand Promise?

12. Personal Branding Tips
What’s Your Brand Promise?
What are your “Big 3”?

13. Personal Branding Tips
What’s Your Brand Promise?
What are your “Big 3”?
Think Entrepreneurially

14. Personal Branding Tips
What’s Your Brand Promise?
What are your “Big 3”?
Think Entrepreneurially
Have a Personal Story

15. Personal Branding Tips
What’s Your Brand Promise?
What are your “Big 3”?
Think Entrepreneurially
Have a Personal Story
Take the Strengths Finder 2.0 test

16. Personal Branding Tips
What’s Your Brand Promise?
What are your “Big 3”?
Think Entrepreneurially
Have a Personal Story
Take the Strengths Finder 2.0 test
Visual Identity

17. (cc) 2011 Flickr user Sultryon the road and on the move
http://www.flickr.com/photos/painterwoman/6265952204/ Develop a Consistent Palette

18. (cc) 2010 Flickr user Son of Groucho
http://www.flickr.com/photos/sonofgroucho/4370009322/
Use Consistent Fonts

19. Get a good
Head Shot

20. Prepare
for a
Portfolio
Career
http://www.fastcompany.com/magazine/162/generation-flux-future-of-business

21. (cc) 2011 Flickr user Silly Eagle Books
http://www.flickr.com/photos/sillyeaglebooks/6441990205/
Make it easy to get found

22. Make It Easy to Get Found

23. Make It Easy to Get Found
Search Engine Optimization is your
Friend

24. Make It Easy to Get Found
Search Engine Optimization is your
Friend
Keep a single, consistent username

25. Make It Easy to Get Found
Search Engine Optimization is your
Friend
Keep a single, consistent username
Own your URL

26. Make It Easy to Get Found
Search Engine Optimization is your
Friend
Keep a single, consistent username
Own your URL
What are your Keywords?

27. Make It Easy to Get Found
Search Engine Optimization is your
Friend
Keep a single, consistent username
Own your URL
What are your Keywords?
Leave Breadcrumbs and Cross the
Streams

28. Make It Easy to Get Found
Search Engine Optimization is your
Friend
Keep a single, consistent username
Own your URL
What are your Keywords?
Leave Breadcrumbs and Cross the
Streams
Obscurity is the Enemy

29. ProTips

30. Social Media ProTips

31. Social Media ProTips
Limit the number of
platforms you use

32. Social Media ProTips
Limit the number of
platforms you use
Be deliberate

33. Social Media ProTips
Limit the number of
platforms you use
Be deliberate
Keep consistent
usernames

34. Social Media ProTips
Limit the number of
platforms you use
Be deliberate
Keep consistent
usernames
Consistent Avatar

35. Social Media ProTips
Limit the number of
platforms you use
Be deliberate
Keep consistent
usernames
Consistent Avatar
Keep consistent
branding

36. Have a
Good
Landing
Page

37. Consider a dedicated
landing page like
About.me
ProTip

39. Brand Your Twitter Page

40. Tweet 3-4 time/day,
in a 3:1 Other to
You ratio *
ProTip
* Don’t be “That Guy”

41. Consider using a monitoring/
efficiency tool like Hootsuite,
TweetDeck or Buffr
ProTip

42. The Importance of a Good
LinkedIn Profile

43. ProTip
Fill out your Profile
completely and Add Widgets

44. Look for LIONs
ProTip

45. (cc) 2008 Flickr user Ed Yourdon
Start a Blog

46. (cc) 2008 Flickr user Ed Yourdon
Start a Blog

47. (cc) 2008 Flickr user Ed Yourdon
Get your URL!!!
Start a Blog

48. (cc) 2008 Flickr user Ed Yourdon
Get your URL!!!
Update Regularly
Start a Blog

49. (cc) 2008 Flickr user Ed Yourdon
Get your URL!!!
Update Regularly
Think about your brand
expression
Start a Blog

50. (cc) 2008 Flickr user Ed Yourdon
Get your URL!!!
Update Regularly
Think about your brand
expression
Cross the Streams
Start a Blog

51. Don’t overlook your
email signature

52. your
profile
Clean up
Facebook
(cc) 2010 Flickr user born1945
http://www.flickr.com/photos/12567713@N00/4651775408/

53. (cc) 2007 Flickr user uncleboatshoes

54. Check your
ProTip Privacy settings

55. Consider keeping
Facebook for
personal use,
separate from
ProTip professional
activities

56. ProTip
Be a LoveCat

57. Thanks!
Christopher S. Rice, Ph.D.
@ricetopher
chris@experiencedesignworks.com