A list of 10 books every entrepreneur should read

1. 10BOOKS
EVERY
ENTREPRENEUR
SHOULD READ

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Plan to read only
ONE…

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Forty years after its first publication,
this book, like good wine, has aged well.
If you are going to read only one book,
this should be it.

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ONE
If you can squeeze in
TWO
more…

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Most entrepreneurs are surprised when they build something and the
world does not beat a path to their door on its own!
This novel is the gentlest way to get acquainted with selling

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How many times have you had to re-print your
document to get the two-sided printing working?

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Now you
are on a
roll!

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Here are
THREE
more…
Now its time to hear others’ stories and to see what part of it is relevant to you.

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The first person conversational tone of
the book speaks from the heart and is as
applicable today as when it was written
more than a decade ago.

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The breadth of entrepreneurs covered alone makes this book
W0RTHWHILE

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Sony’s story by Akio Morita, Edwin M. Rheingold and
Mitsuko Shimomura is a timeless story of innovation,
perseverance – that’s particularly relevant from Indian
entrepreneurs trying to enter global markets.

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If you are still with the program

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These
THREE
can help you round it off

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The author’s Indian origins and his
experiences with the family shoe store
make this book easy to relate to and
important for business acumen.

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Marketing Myopia
by Theodore Levitt

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If you were going to read only
one book about marketing
THIS SHOULD BE IT

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Being an entrepreneur is all about
getting things done – and nothing stops
you as procrastination can. A simple, yet
hard hitting book on getting things done.

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BONUS
Number
TEN

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This book helped the author land a
Pulitzer prize – a non-technical
journalist covering the story of how Data
General went about trying to beat Digital
at the microcomputer game.
Human drama and much that goes on in
the name of startup success.

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This presentation is based on the blog post titled “10 Books Every
Entrepreneur Should Read” written by K Srikrishna in his blog
“Design of Business”.
Visit Entrepreneur Academy for more resources for startups.

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