Routing, Way finding and the Visitor Experience - OpenArch Conference, Archeon 2013
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The document summarizes a presentation by Yohan Creemers from Ylab designers for interaction about routing, wayfinding and the visitor experience. It discusses how routing can direct visitors along specific paths or courses, but not always the most efficient routes. It also covers persuasive routing techniques used to guide visitors including limited choices, telling stories, sparking curiosity and surprise. Wayfinding involves spatial memory, landmarks, signage and following patterns. The document emphasizes that the visitor experience is the overall design of the experience through routing and wayfinding.
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Routing, Way finding and the Visitor Experience - OpenArch Conference, Archeon 2013
- 1. OpenArch conference The Dialogue with the Visitor Alphen a/d Rijn, 24 April 2013 Routing, Way finding and the Visitor Experience Yohan Creemers Ylab designers for interaction
- 2. Yohan Creemers Ylab designers for interaction Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
- 3. Routing, Way finding and the Visitor Experience Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Map of Utrecht, 1572, by Braun, Hogenberg & Geoglieft
- 4. Routing directing along a specific course Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Map ©2013 GeoBasis-DE/BKG, Google
- 5. Routing not always the most efficient route Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Map ©2013 GeoBasis-DE/BKG, Google
- 6. Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Design of Route planner Tjongerschans Hospital by Ylab
- 7. Persuasive Routing limited choice Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Interior of Ikea
- 8. Persuasive Routing authority Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
- 9. Persuasive Routing need for certainty Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
- 10. Persuasive Routing story Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
- 11. Persuasive Routing collecting Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013“Gulliver’s collections”, exhibition of Pet van de Luijtgaarden
- 12. Persuasive Routing curiosity Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013“Departure board”, by Alicia Framis
- 13. Persuasive Routing surprise Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Video: The Fun Theory - Piano stairs, http://youtu.be/2lXh2n0aPyw
- 14. Persuasive Routing a little psychology Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Persuasion limited choice authority need for certainty story Attention collecting curiosity surprise “Mental Notes”, by Stephen Anderson - getmentalnotes.com
- 15. Way finding memory, perception and decision making Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
- 16. Way finding orientation: gps Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Layar application
- 17. Way finding orientation: maps Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Map of Archeon
- 18. Way finding orientation: landmarks Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Photo: flickr.com/cfortier
- 19. Way finding cognitive map: procedural memory Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Google Streetview
- 20. Way finding cognitive map: spatial memory Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 spatial organization spatial boundaries spatial correspondence Imagery ©TerraMetrics, Map data © GeoBasis, Google
- 21. Way finding navigating: stories Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Priests traveling across Kealakekua bay for first contact rituals
- 22. Way finding navigating: follow the crowd Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
- 23. Way finding navigating: patterns Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Photo: flickr.com/jmvanelk
- 24. Way finding navigating: signage Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Nationale Nederlanden, Rotterdam
- 25. Signage design conspicuous Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
- 26. Signage design readable Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
- 27. Signage design understandable Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Design for fictitious road sign, by Mijksenaar Wayfinding
- 28. Signage design understandable Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Design for fictitious road sign, by Mijksenaar Wayfinding
- 29. Signage design consistent Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
- 30. Signage design appealing Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
- 31. Signage design appealing Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Sign for Schiphol Airport, by Mijksenaar Wayfinding
- 32. Signage design Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Design principles conspicuous readable understandable consistent appealing Video: Dutch Profiles - Paul Mijksenaar, http://youtu.be/zRv4vqTiJHc
- 33. Visitor experience you know it when you experience it Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
- 34. Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013The Disciplines of User Experience, by Dan Saffer
- 35. Visitor experience the design of experience Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
- 36. Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Adapted from The Elements of User Experience, by Jesse J. Garrett
- 37. Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Adapted from The Elements of User Experience, by Jesse J. Garrett
- 38. OpenArch conference The Dialogue with the Visitor Alphen a/d Rijn, 24 April 2013 Routing, Way finding and the Visitor Experience Yohan Creemers Ylab designers for interaction yohan@ylab.nl @ylab