Hhs the art of opportunity eng [autosaved]
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All Successful Organization must eventually answer this question " How do we grow?"
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Hhs the art of opportunity eng [autosaved]
- 1. THE ART OF OPPORTUNITY Version 2018-02-12
- 2. COURSE OBJECTIVES All Successful Organization must eventually answer this question " How do we grow?"
- 4. 1- "How will you grow your business?" 2- "What opportunities do you see out there?“ "People SEE CHALLENGES . LEADERS SEIZE OPPORTUNITIES" MINDSET
- 5. The picture above shows two museums Can we list the difference between the two? New York Spain
- 6. The major difference is that the one in New York is circular in nature and you just keep going up in one direction with only one entrance.. While the one in Spain is designed in different shapes with many entrances that allow you to go in through way and come out through another..
- 7. The one in New York limits you while the one in Spain does not limit you... sometimes we design our businesses and organizations to be LIMITED with no room for Opportunities
- 8. So we will focus on FINDING OPPORTUNITY..
- 9. WHO IS YOUR CUSTOMER? Share with us based on the kind of business that you do today. Who is NOT your Customer?
- 10. 10
- 11. What is this? What does it do? and Who are the customers?
- 12. So not all planes flies…
- 14. Imagine… “the creator of coca cola was trying to create cough syrup not a drink but he ended up giving us a drink that is more popular than water”
- 15. What if i have a restaurant where people eat for FREE? What if they get the menu only when they are leaving ? What if I offer my customers a 30 course meal ?
- 17. So here are the lessons for us.. In terms of products and services, Then you are looking for opportunities. You ask yourself, what can i invent , what can i deny and what can i scale?
- 18. We have 4 types of customers that we can explore opportunities with..
- 19. Personal Time Management Imagine that extra room in your home is another hotel room..
- 20. I close with a story of a JCI Member He died some years ago he said to us.. "There is so much opportunities on the streets waiting for us to pick it up"
- 21. He observed that many people did not use the public toilets or the toilets do not even exist So he created a mobile toilet... And it became a BIG business
- 23. • Think Opportunities .. • Think Non-customers • Think What If?
Editor's Notes
- You will notice it is sometimes difficult to think about those who are not your customers? The point i am trying to emphasize is that most times, we do not think about our NON-CUSTOMERS We tend to focus on people that we have DEFINED as customers
- Another lesson in Art of opportunity is that when you are looking for growth.. You should think about the customers you are currently not serving , or you may have neglected.. For example, if i have a school... My customers are students. If i keep focusing on my students only.. I may not grow or see new opportunities. But if i start asking myself, who are NOT my students.. then i begin to see opportunities..
- I like that. FIRST objective is to fly.. So there is a possibility that it may not fly
- My point here is that if we are looking for opportunities.. We must look beyond our current customers and what our products currently do. Absolutely!!! DEEP STRATEGIC CHANGE is what you get when you find new opportunities..
- It all starts from the THINKING.. it must be provocative You keep asking the question WHAT IF? What if i own a Taxi company without having a taxi? What if my hotel does not have a reception?
- Do you think this type of restaurant exist? Or is this even possible?
- It existed.. And was named the best restaurant in the world 5 times. They closed in 2011 to transform into something else You book years in advance to get a seat They made too much money i guess Actually the chef wanted to try new opportunity so El Bulli relaunched as the El Bulli Foundation, a centre of research into new cooking techniques and flavours.
- Because of time, Let me talk about the opportunities that exist with different types of customers..
- 1- The Unsatified customers are not contented with your offering . These customers may not buy your product at all or they purchase small quantities. They only buy from you because there is no alternative.. With this type of customers, you need to create offering that interest them.. If you convert them, they become VERY LOYAL and ADVOCATEs 2- The Wannabes are customers who are interested in your product or service but cannot have it due to different reasons .. No access , No money ... Example, A cinema in belgium realised that there was a large market of parents who want to watch movies at the cinemas but they cannot leave the kids alone at home. So the Cinema created a kids program that keeps the kids busy while the parents are watching the movie 3- The refusers - These are customers that know your products and services but they just refuse to buy because they can't see value or relevance to them.. For example, the younger generation want to drive or ride in luxury cars but they don't want to buy it. So Uber will appeal to these customers.. 4- The last group of customers are the unexplored- These are customers that your industry never thought about because we believe they belong to another industry. For example, We always think that when people travel they only want to stay in hotels but AirBnB has shown us otherwise..
- His mobile toilets created a new market.. He was trying to solve a problem of lack of public toilets But he ended up creating a new market opportunity , new customer opportunity , new product opportunity and he made a lot of money solving a Big problem in Nigeria..