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1. 360° View of Internet Marketing Alun John www.emcoe.co.uk
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3. 360° View of Internet Marketing Researching Analytics Structure Site SEO & Google On-line Advertising Build Community Create Buzz Communicate With Your Audience
4. 360° - Researching Talk in terms of the other man's interests. Dale Carnegie, "How to Win Friends and Influence People" The advertising man studies the consumer. He tries to place himself in the position of the buyer. Claude Hopkins, “ Scientific Advertising” Your audience is one single reader. I have found that sometimes it helps to pick out one person -- a real person you know, or an imagined person -- and write to that one. John Steinbeck , Biography You must put yourself in the customer’s shoes. They’re not all wearing the same shoes, by the way!
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7. 360° - Site Structure On-line Value Proposition
8. 360° - Site Structure On-line Value Proposition
24. 360° - Communicate With Your Audience You Don’t Want To Hear Your Customers Saying: “ I Never Knew You Did That”
25. 360° - Communicate With Your Audience Email/Newsletters Tom Bevan Managing Director Pembroke Holidays ************************************ The best cottages in the West ************************************ RSS
