The "Open Innovation Day +Valore" is the event organized by UniCredit Start Lab dedicated to food, fashion and business services. Eight of the best initiatives selected through UniCredit Start Lab will have the opportunity to present themselves to an audience of UniCredit Corporate Customers. ELSE Corp presented the concept of Virtual Retail and its Cloud SaaS platform for Mass Customization and Cloud Manufacturing. More info: http://www.else-corp.com/

1. 1
A Cloud SaaS Platform for Mass Customization & Cloud Manufacturing
(Industrial Made to Order)
stands for Exclusive Luxury Shopping Experience
© 2017 ELSE Corp S.r.l.
A B2B Platform & Service Provider
www.else-corp.com
Andrey Golub
andrey@else-corp.it
Founder & CEO

2. © 2017 ELSE Corp S.r.l.
The Ready to Wear System
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3. INDUSTRIAL “MADE TO ORDER” MADE SIMPLE
© 2017 ELSE Corp S.r.l.
The E.L.S.E. Concept
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4. Now
25% are
willing to pay
a premium
price (+20%)
(Deloitte, 2015)
45% spend
money on
personalization
(Forrester, 2015)
45% are
comfortable
waiting longer to
get a personalized
product
(Deloitte, 2015)
“By 2020, 15% of the clothing Americans buy will be
customised. That is $35 Bn worth in sales in apparel alone.”
Merjin Helle
VP SAP America
The Future
“Hyper-personalisation has started to grow in 2015 and
will become a more important part of the customer
experience over the next couple of years”
Craig Cannon
IBM Business
Development Manager
© 2017 ELSE Corp S.r.l.
Mass Customization - Market Expectation
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5. © 2017 ELSE Corp S.r.l.
Basic Product Customization Logic: FOOTWEAR
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6. Physical point of sale where the end
user can tangibly experience the
brand’s configuration process
Virtual Brand Corner with Physical
Touch
© 2017 ELSE Corp S.r.l.
A Virtual Retail Corner
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7. © 2017 ELSE Corp S.r.l.
A Working Model for Footwear - launch early 2017
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8. Features ELSE
Shoes of
Prey
DIS Scarosso
Allen
Edmonds
Calzoleria
Rivolta
Virtual configurator
tablet/internet
√ √ √ X X X
Virtual 3D Models √ √ X √ √ X
Direct connection to
manufacturing
√ √ X X √ √
Women shoes √ √ Next √ X X
Foot scanning √ X X X X In Store
Touch and feel on
samples
√
Flagship
stores
Retail kit X X In Store
Full make to measure √ X X X X √
© 2017 ELSE Corp S.r.l.
E.L.S.E. x Footwear 4.0: Competing Features
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9. © 2017 ELSE Corp S.r.l.
Apparel is Coming Next
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10. Integration with e-commerce
merchants websites.
Integration into e-commerce
technology.
Integration into e-commerce
service provider’s platforms.
ELSE is an infrastructure for Virtual Retail services (own and 3-rd
parties), and a way to build custom Virtual Shopping applications
V - CRM
DAM
3D Services
Real Time
Recommendations
© 2017 ELSE Corp S.r.l.
E-Commerce Integration
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11. • Micam February 2016
• Netcomm E-Commerce Award
• Technology Hub 2016
• SMAU Berlin 2016
• Micam September 2016
• Wired Next Fest Florence
• Explore Talks
• Futura City
• SMAU Milano
• Decoded Fashion
• Codemotion
• Micam February 2017
• SIMAC 2017
• Microsoft Forum
• Smart Retail Now
• FED: Forum della Economia Digitale
• APLF: Leather & Materials
• Blend4Web Conference
• Netcomm Forum 2017
• Convention4.0 by VAR Group
• Russian Small & Medium-Sized
Enterprises Forum 2017
• Visionary Forum 2017
• SME Forum Russia
• Mind the Step
• TSUM Voronezh Opening
• Campus Party Italia 2017
• EIA 2017 Italy
• theMICAM 2017
• Microsoft Retail Day & Press
Conference
Strategic Partners In the Media Participations
20162017© 2017 ELSE Corp S.r.l.
Virtual Retail: VALIDATED
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12. Marco Moretti
3D Design
Mertcan Yucel
Front-end Dev &
Technical PM
INNOVATIONTEAM
Javier Orduño
Art Direction &
Brand Identity
Taira Colah
Research &
Development
Andrey Golub
Co-Founder &
CEO
Daria Kosheleva
UI, UX & 3D
Mirei Ong
Interaction Design,
UX & UI
Andrey Vinogradov
UX & Front-end
Alina
Shagiakhmetova
Brand Manager, MTM
Club
Shirin Hamzelou
3D Design
Francesca Grimaldi
Marketing &
Communications
Mirko Luparelli
3D & Front-End
Gianbartolo D’Ambrosio
3D Design
Agostina Issolio
3D Design
ELSE Tech R&D Team
TECH+R&DTEAM
Adriano Pietracito
3D Design
© 2017 ELSE Corp S.r.l.
E.L.S.E. People - The Team
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13. © 2017 ELSE Corp S.r.l.
Trial Clients and Business Partners
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14. Interested
Parties from
Footwear
Companies
(ready for the
market in Q1
2018)
Pioneer
Companies to
Test the Apparel
Market Together
(market tests Q2
2018)
One Big Brand or
Group to Test the
Global Market
Physical &
E-Retailers.
The Retailers to
think of the next
step:
E-Commerce &
V-Commercial
Integration
Industry Experts
to Join the
Board
© 2017 ELSE Corp S.r.l.
Resources Beyond Capital
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