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Pandy, l'application ludique d'apprentissage du Mandarin
- 1. ECV DIGITAL X + + + + Yifan DING Detian XIONG Esther HIEN PANDY
- 3. 2211 Contents 33 44 6655 77 88 Context Our intentions according to the context of Chinese learning. Targets Our targets, personas and user story. Prototype The specific functionality of the application. Strategy Marketing and sales strategy. Business Business model or revenue model of our service. Benchmark The competitive services in the market. Budget The budget of projet development. Why us How we are different than the other players.
- 4. 11 Context
- 5. As Chinese is the most spoken language in the world, many people have developed interest in Chinese. However, qualified Chinese teachers or Chinese learning tools are not available in many cities. Language institutions cost too much and doesn’t provide personalised services. Social Trends
- 6. Current situation Currently, learning Mandarin can be very daunting for most occidentals because of its different alphabet and pronunciation. Learning a new language can be very difficult if it’s not interactive and fun. It’s easy to get discouraged: when the learning process is too boring, too slow or too fast.
- 7. 01 - A simple translate tool Most of the Mandarin Chinese learning apps don’t provide interactive services, which means they are just simple translating tools rather than an active learning tool. 03 - Not for French users There is no application that is specially designed for French users, the existing applications don’t integrate French culture into the design or the lessons. 05 - Can not meet all the needs There is no application that includes all levels, users uninstall the application after they have made some progress. 02 - Not interesting Most of the Mandarin Chinese learning apps don’t engage interactive learning, They lose users because the lack of interesting and regularly updated content. 04 - No Systematic learning platform There’s no platform that regroups online Mandarin courses, users cannot keep the same learning app for further needs. Learning apps
- 8. Intentions Provide a complete and systematic platform for Mandarin learning. Provide different online courses for students in different levels. Provide a practical teaching tool for Chinese teachers. Provide a portable learning tool for daily use.
- 9. Highlights Usilibility Active Levels An app that also works offline, you can download the lessons so that you can get the most out of them. A Chinese language app shouldn’t be just a dead and dull translation tool. A good learning app encourages you to think. You are able to choose settings that correspond to your own level. This helps to keep your learning structured, prevents you from getting overwhelmed and in some ways inspires you to “level-up.”
- 10. Interesting Easy to navigate Interactive Amusing Accurate Helpful Daily use A good companion Quality With Pandy, you will be fluent in Mandarin without knowing it! Slogan
- 12. Targets Students who want to apply for an erasmus program, who want to learn Mandarin with additional supports. Students who are already in China and would like to improve their level in a particular sector. Students who want to learn Chinese by themselves as a hobby or as a communication tool. Teachers who want to offer their students an additional learning tool. Institutions/Universities who want to improve students’ performance in their study and help them understand Chinese culture better.
- 13. Lucas Martin Age: 22 Character: Student University: University of Western Brittany Major: Applied Foreign Languages (English, Chinese, French) Family: Single Location: Brest, France Bio Lucas is a student who is in the first year of Applied Foreign Languages at University of Western Brittany. He takes two-hour Chinese lessons every day. He is attracted by Chinese culture and has signed up for an exchange program in China. He will go to China in 6 months, but he’s still a beginner in Chinese. Therefore, he wants to take some extra learning courses to improve his speaking level and intensity his understanding in Chinese culture. Goals ● To improve his speaking level ● To get a general view of Chinese culture ● To find an interesting learning tool ● To prepare his Chinese level test in 3 months Frustrations ● Difficulty in finding a systematic learning tool ● Difficulty in finding an appropriate learning strategy ● Difficulty in summarizing the knowledge he has learned ● Difficulty in finding Chinese movies with French subtitle Motivations Incentive Fear Achievements Preferred Channels Traditional Ads Social Media Referral Blogs & Online articles Personality Extrovert Hard-working Conservative Thinking Introvert Indolent Liberal Feeling It’s not about being the best. It’s about being better than you were yesterday.
- 14. Chloé Laurent Age: 26 Character: Student University: Wuhan University Major: Business & Management Family: Single Location: Wuhan, China Bio Chloé is a master student who majors in business & management at Wuhan University in China. She has been in China for 2 years and she already has adequate speaking, reading and listening skills. She would like to stay in China and work as a hotel manager in the future, therefore, she would love to improve her writing and speaking skills in her field of expertise. However, she doesn’t know how to learn Chinese for business. Goals ● To improve her Chinese level of business ● To get a better understanding of the differences between Eastern and Western cultures in management and business ● To improve her communication skills in Chinese Frustrations ● Difficulty in finding a systematic learning tool ● Difficulty in finding an appropriate learning strategy for an advanced level ● Difficulty in learning Chinese for business usage ● Difficulty in communicating professionally in working place Motivations Incentive Fear Achievements Preferred Channels Traditional Ads Social Media Referral Blogs & Online articles Personality Extrovert Hard-working Conservative Thinking Introvert Indolent Liberal Feeling Success consists of going from failure to failure without loss of enthusiasm.
- 15. Liu Feifei Age: 36 Work: Chinese teacher University: University of Paris 8 Family: Married, 2 kids Location: Paris, France Bio Feifei is a Chinese teacher at University Paris of 8 and has a sizeable following of students. Feifei wakes up around 6am to meditate before teaching her 8am class at her university. She uses a comprehensive Chinese and Chinese culture teaching method, but still has some difficulties in helping students in different level. She wants to make a balance between active learning and passive learning. Goals ● To raise her students’ interests in learning Chinese ● To provide her students with a comprehensive learning environment ● To find an interesting learning tool for her students ● To give her students extra learning tasks that fits each one’s level Frustrations ● Difficulty in motivating her students ● Difficulty in finding the appropriate teaching methods for students in different levels ● Difficulty in providing a fun learning experience Motivations Incentive Fear Achievements Preferred Channels Traditional Ads Social Media Referral Blogs & Online articles Personality Extrovert Creative Conservative Thinking Introvert Analytical Liberal Feeling I love being able to combine my interest and knowledge in eastern and western philosophies to achieve wellbeing and inner peace.
- 16. 33 Prototype
- 17. Tree Structure
- 19. 44 Strategy
- 20. Product To test your level and to make sure the application automatically choose the right courses for you. A test after your first connection Online courses Online courses for different levels (beginner, intermediate, advanced). Online courses for different subjects (exam, business, speaking, grammar, writing). Practical Chinese dialogues with French subtitle and using context. One sentence each day Videos, images about Chinese history, cooking, traveling, news, big events. Photos/videos Music/FM Other affiliated functions as: music, FM, novel, audio book, etc.
- 21. Price We provide free online courses for beginners and free trial lecture for all courses. We provide paid courses for medium and advanced. We offer VIP exclusive services, all the online courses are free for VIPs. We offer discount for institutions or schools when they purchase our app for their students.
- 22. Place Chinese learners and create an online community (encourage current learners) Different teaching institutions, universities, schools Mandarin Chinese teachers all over the world (native speakers)
- 23. Promotion Partner with allies User generated Content Comment Share experience Channels and platforms Collaborate with influencers Use big data to target customers Tell a cross-media story Tips for Chinese learning User stories User guide, user stories, interviews Tips for Chinese learning, user stories
- 24. 55 Business
- 25. A mobile application to learn Mandarin with appropriate courses for different levels, to learn while having fun, to discover Chinese culture through different categories like food, landscape. Our offers Distribution and communication We communicate with customers on Facebook, Instagram, YouTube and Wechat to gain feedbacks. With ads, medium and advanced courses, partnership with universities, colleges and language institutions. Revenue sources Customer benefits: learning Mandarin while having fun, the promise to learn well, fast and be able to speak Mandarin within 3 months. Revenue model Partners Universities, teachers, language institutions Business model
- 27. Project manager UI designer DeveloperUX Designer Translator Team
- 28. Our goals In one year In two years In five years ● Enter into the market ● Gain large public attention by collaborating with institutions and schools ● By telling stories on social media ● Increase the number of subscribers ● Adapt our personal method for books ● Be the most used application to learn Mandarin ● Be used in numerous universities and colleges across the world
- 29. 66 Benchmark
- 30. Benchmark
- 31. Positive Points Negative Points Conclusion ● Interactive lessons: speaking, writing and listening ● The immersion lessons ● Personalized training ● Daily goals ● Tips and notes at the beginning of the lesson ● To unlock other steps you have to finish the basic one only for beginners ● A very interactive app for people who want to learn Mandarin from A to Z
- 32. Benchmark
- 33. Positive Points Negative Points Conclusion ● Amusing ● The memo function ● Speaking, listening and writing plus writing the characters ● The score system is encouraging the learner ● Numerous categories ● You can take a test to unlock all the categories ● You can’t quit the exercise, you have to quit the app ● You have to pass a test to unlock the other categories ● It’s not clear if you have to test yourself on all the categories or only one ● A good app if you are a very beginner
- 34. Benchmark
- 35. Positive Points Negative Points Conclusion ● The ability to set goals each day to learn words, sentences each day ● Fundamental basic questions, words and sentences ● ”Hot and cold” review to let you know what you need to work on or not ● The aesthetic is quite simple ● No levels ● No category to learn the basics like the alphabet ● A basic app useful to learn words and expression
- 36. 77 Budget
- 37. Budget IOS and Android and architecture Total : 37,000 $ We have 13,000 $ at our disposal to promote the application.
- 38. 88 Why us ?
- 39. Why us Learning a new language is very exciting at the beginning, but people tend to get discouraged as they say “ It’s too difficult, I don’t have time anymore”. Most of the time they lose their motivation because of the material. If it’s not entertaining and if you can’t see any results quickly, everybody will give up.
- 40. Why us Lots of people want to learn Chinese for many reasons, however, Mandarin lessons with a physical teacher or even via Skype can be very expensive, around 30 dollars an hour, and when your are a student it’s a substantial budget. Finding an application to learn Mandarin is very easy but finding a very good one is rather difficult.
- 41. Why us With Pandy, you can learn Mandarin at your own rhythm and see your progress. Pandy also offers some cultural lessons that allow students to discover more about China and its culture. With Pandy, it’s a total immersion in the Chinese language and culture.
- 42. + + + + PANDY INVEST IN WE ARE YOUR BEST CHOICE !