What are the most common employer branding mistakes that companies make and how to avoid them? Let's learn together. Start creating a strong employer brand today at EBnavi.com Wanna learn more? Check our blog or subscribe to our newsletter: https://ebnavi.com/2019/04/25/the-most-common-employer-branding-mistakes-to-avoid/

1. © 2019 EBnavi | www.EBnavi.com
most common
employer branding
mistakes to avoid

2. 1: Conviction that you don’t need an
employer brand
the talent market today is candidate-driven, you need a
strong employer brand to attract top quality talents who
will drive your business
© 2019 EBnavi | www.EBnavi.com

3. 2: Becoming a hero of one-time
employer branding campaign
employer brand is not a one-time project, it is a strategic,
long-lasting process that requires systematic work to
evolve
© 2019 EBnavi | www.EBnavi.com

4. 3: Not delivering the promises
employer brand needs to be authentic, don’t promise
something you cannot deliver, stay true to your
employees
© 2019 EBnavi | www.EBnavi.com

5. 4: Not listening to your employees
your employees voice is one of your greatest sources of
knowledge on the internal perception of what your real
employer brand is, do not underestimate it
© 2019 EBnavi | www.EBnavi.com

6. 5: Not being creative enough
don’t be too conservative about employer branding,
being boring means being forgotten – treat your
candidates like your customers, communicate creatively
© 2019 EBnavi | www.EBnavi.com

7. 6: Underestimating the budget
employer branding is not a cost, it is a source of ROI for
your business, treat it as an investment and measure the
results, of course it costs, but it also brings value
© 2019 EBnavi | www.EBnavi.com

8. 7: Lack of agility
what drives good results today doesn’t necessarily have
to perform that well tomorrow, your employer brand
needs to adapt to market changes to stay ahead
© 2019 EBnavi | www.EBnavi.com

9. 8: Not measuring the employer brand
yes, employer branding can be quantified, there’s over
520 metrics and 250 processes that construct it, and there
are modern HR technologies that will do it for you,
such as ebnavi.com
© 2019 EBnavi | www.EBnavi.com

10. Do you need employer branding
support? Reach us!
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© 2019 EBnavi | www.EBnavi.com