The digital natives, commonly known as Generation Y is here. Yes, they have been around since 1980’s but talking about eCommerce they are here now and by 2017 they will be turning into a superpower of the eCommerce industry, holding more spending power than any other generation!

1. Well Come To Easystorehosting
HOW TO WIN
MILLENNIALS

2. MARKETING AND BRANDING
ESSENTIALS
The digital natives, commonly known as
Generation Y is here. Yes, they have been around
since 1980’s but talking about eCommerce they
are here now and by 2017 they will be turning into
a superpower of the eCommerce industry, holding
more spending power than any other generation!

3. GEN Y IS ALREADY SPENDING $200
BILLION A YEAR IN ONLINE PURCHASE.
US Online Shoppers Statistics: 2010 - 2018
As an eCommerce merchant, if you think that
having your online store’s social media presence
is enough to attract millennials, you are about to
lose these terrific, cash-rich customers.

4. GEN Y IS ALREADY SPENDING $200
BILLION A YEAR IN ONLINE PURCHASE.
Retail business thrives on the human psyche and
analyzing buying preferences. The same theory is
applicable when it comes to building a fan
following of your online store. Introducing a twist
in the Customer Experience is a game changer in
this Gen Y dominated eCommerce landscape.
Understanding the temperament of this generation
is the key to devising strategies you want to
deploy to deliver an exemplary experience to this
customer segment.

5. GEN Y IS ALREADY SPENDING $200
BILLION A YEAR IN ONLINE PURCHASE.
The Generation Y at large has strong preferences,
they know what they are looking for, they are clear
about what they like or at least what they do not
like, and are well exposed to what’s new and
trending. This set of customers have seen the best
of both worlds - brick and mortar stores
transforming into trendy stores around the corner,
as well as, eCommerce being born, taking shape
and growing.

6. GEN Y IS ALREADY SPENDING $200
BILLION A YEAR IN ONLINE PURCHASE.
As we know, letting go of something you have
been so closely associated to, is one of the hardest
things to do. Similar is the emotional journey these
millennials experience every time they have to
make a shopping decision. Finding themselves torn
between remaining loyal to in-store shopping and
convenience of online shopping, they resort to the
option which they can connect with instantly.

7. Here are the four key elements to consider when
optimizing the experience for this important group.
2. Accessible, fast & extended communication - Millennials are spread all
across the internet and they prefer live conversations equally. Data suggests
that it’s critical for online sellers / customer representative to be present on
multiple channels in order to actually interact with this group and to convert
them into buyers. The most important feature though is to have a Live Chat
option on your online store.
3. Small is Great - Gen. Y is very conscious about where they buy from.
Rather “whom” they buy from. They are less interested in knowing how big
you are as an online seller; instead it may greatly appeal to them if you are
small but have a compelling purpose to sell online. Sharing your personal
story in About Us section of your website makes a good reason for them to
come and visit your online store.

8. Next two key elements....
3. Small is Great - Gen. Y is very conscious about where they buy from.
Rather “whom” they buy from. They are less interested in knowing how big
you are as an online seller; instead it may greatly appeal to them if you
are small but have a compelling purpose to sell online. Sharing your
personal story in About Us section of your website makes a good reason
for them to come and visit your online store.
4. Your culture, your tone - Often overlooked, but culture holds the key
to make or break a brand. And in the fiercely competitive business of
eCommerce, it is all the more important. Culture is nothing but what you
do and how you do. Clear communication, timely response, consistent
service and ongoing efforts to build a community are the foundation of any
successful business. The same is true for any online store to shine in a sea
of online stores mushrooming every day. After all, it must have been said
for a good reason, “Culture eats strategy for breakfast”.

9. Summary...
From retail therapy to grocery shopping, home projects and skill building,
eCommerce is taking everything in its stride and with Generation Y gearing
up to spend big bucks, eCommerce stands at the cusp of its next major move.
All online store owners who have got themselves accustomed to social media
presence, now gear up to put the spotlight on what enables the millennials
to indulge in more online shopping.
The proof is in the pudding. Share with us if you have noticed any typical
trait of Gen.Y shoppers and what you think makes them buy from you.

10. Thank You ...!!!