Glendale Cherry Crrek Chronicle

1. 6 Glendale Cherry Creek Chronicle February 2010
Lighting Up Colorado Blvd.
Continued from page 1 “LED signs are some of the most eye-
full color, tri-color, grayscale and mono- catching signs out there,” said Signtronix
chrome and each one has a specific purpose Marketing Director Tom Johnson. “People
to help business owners draw customers’ look forward to seeing the signs because
attention. they display new information and they
The company explains that “the LED serve as communication with the commu-
sign is designed to encourage dynamic nity and business owners’ customers.”
messaging to the community about your He continued, “It’s even more effective
business’s product and services. The LED when business owners use their signs to
sign also maximizes your business sign’s display funny sayings or jokes because it
attractiveness and effectiveness.” The site makes more of a personal connection.”
also goes through the benefits of LED signs Popular Sign Breeds Business
which include bringing in new customers, Not all LED signs are unpopular with the
Hoops For Teens: Youth and Adult Sports Director Nick Tipton helped organize the improving business image, increasing public. The sign in front of Belcaro Paint
Youth Basketball Clinic sponsored by the City of Glendale and the Glendale YMCA awareness and sales instantly, getting im- and Decorating Center on Leetsdale Drive
Strong Kids Campaign. Thirty-seven teens participated in the clinic which took place portant information out quickly and sav- which puts out humorous messages is a
at the Sports Center. ing money. favorite of many in the Cherry Creek Valley.
After being in the same location for 15
years, Belcaro Paint moved to their cur-
Top Denver PR Exec Predicts rent Leetsdale location in 2001. Once the
business relocated, owners Cindy and John
Pulitzer Prize For The Chronicle Harris decided they needed a way to attract
attention so people would know where
Former Denver Post writer and now a top public relations nomenon in which older women go on the prowl for younger they had moved. Their solution was to buy
consultant, Eric Anderson, has predicted a Pulitzer Prize for men. Today there is a television show titled “Cougar Town” star- a huge LED sign that would become their
the Glendale Cherry Creek Chronicle as highlighted in Penny ring Courtney Cox on ABC and even cruise ship tours for cougars new landmark. It cost $133,000 and was
Parker’s column in The Denver Post on January 15. It was part and their young male admirers. built from scratch.
of his annual Top Ten PR Predictions For 2010. True he was being Reporter Laura Lieff was thrilled declaring, “This is great! I “You lose business when you move so
a tad bit facetious declaring, “Pulitzer committee admits error, can’t wait to hold the Pulitzer Prize gold medal, but to tell the we knew we would be in big trouble if we
retroactively gives Public Service award to Glendale Cherry Creek truth I was kind of hoping for the Nobel Prize in Literature didn’t have a sign that attracted attention,”
Chronicle for two-part investigative series on cougar bars.” which pays you over a million dollars which doesn’t hurt con- said Cindy.
Anderson was referring to the Chronicle’s two part series start- sidering what reporters are paid.” Originally they had a graphic of an
ing in December of 2007 by reporter Laura Lieff titled “Cougar The Chronicle’s Publisher Chuck Bonniwell was also excited. American flag blowing and they got a cease
Bars of the Cherry Creek Valley” and “Welcome to the Jungle,” “It’s wonderful that this cougar series is belatedly being given and desist order from the City of Denver
which followed two young rugby stars descent into the lairs of the honors it deserves, as I am sure that Eric’s prediction will saying they weren’t allowed to have it.
local cougar bars. The articles presaged the national cougar phe- come to fruition probably around April 1.” “After we were told we couldn’t have the
But he also expressed words of caution. “I am not sure who is American flag or put up cartoon characters
going to tell the Wall Street Journal that their 2007 Pulitzer gold we came up with the idea of putting silly
medal for its probe into backdated stock options for business exec- quips on the sign in between the time and
utives which triggered investigations and the ouster of top offi- temperature messages,” Cindy explained.
cials has been retroactively revoked and awarded to the Chronicle Some of the funny messages have includ-
for our cougar investigative reports. Rupert Murdoch [the own- ed “Big Tints,” “Get Thinner Here” and
er of the Wall Street Journal] can get real touchy at times especial- “Happy Hue Year.”
ly when it concerns backdating of things including prizes.” Cindy said that the “silly quips” get a lot
Not to worry noted the Chronicle’s Editor-in-Chief Ed Thomas, of attention from people driving by. The
who was once a Denver homicide detective. “I will pry the Pul- sign has gotten so much attention that a few
itzer gold medal from Murdoch’s cold, dead hands if that’s years ago there was a person who sat in
what it takes,” Thomas declared. Continued on page 7
Surprise Coming: The Wall Street Journal staff accepts the Ms. Lieff cautioned her Publisher and Editor-in-Chief that
2007 Pulitzer Prize. It is not clear whether they have been in-
formed that their Pulitzer Prize is being revoked and awarded
the Chronicle had not officially been retroactively awarded the
prize just yet.
City Seeks Input On
to the Glendale Cherry Creek Chronicle for its Cougar series,
according to Denver Public Relations guru Eric Anderson.
To view Anderson’s Top Ten PR Predictions for 2010, visit www.
glendalecherrycreek.com.
East Side Travel
February 24
The City and County of Denver is
holding a public meeting Wednesday,
February 24 from 5:30-7:30 p.m. at the
Denver School of the Arts (7111 Montview
Blvd.) to solicit public feedback on po-
tential solutions to mobility issues. The
plan will evaluate and make recommen-
dations for improvement to vehicular,
pedestrian, bicycle and transit move-
ment in the city’s East Side Travel Shed.
The shed includes the area between
Sal Vargas
Monaco Parkway and Yosemite Street,
between I-70 and Leetsdale Drive. To
get more information on the plan or to
be added to the project mailing list, visit
the project Web site at www.denver
gov.org/east side.
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