a brief view on ChicKing

1. FAST FOOD
 Dyna Christopher Veliyath
International Marketing, Prof. Dr. Peter Metz
May 2nd 2017

2. Banquet Foods International
Firstly Started in 2000
• UAE
and then
• Sudan
• Oman
• Jordan
• Qatar
• Saudi Arabia
• Kuwait
• Bahrain
• India
• Singapore
Corporate Brand

3. Brand Identity
To provide 100% satisfaction by serving an innovative
range of products to all cross sections of society
To be the best favourite family Dine-in destination for
real and tasty fried chicken.
Values
Mission
Vision
To bring happiness, satisfaction and smiles on customers
world over.

4. Brand Design
Inviting Atmosphere
Interior of the restaurant is designed to
Experience a healthy dining for families
with vibrant colours and decor

5. Portfolio
Based on type of customers, ChicKing provides
services like :
- Individual Meal
- Family Packs
- Happy Kids Meal etc

6. Some of the promotions that ChicKing give

7. Mass Media Communication
Facebook Instagram

8. Website of ChicKing

9. TVC Analysis
Insights
Positioning
Benefits
Tonality
- Great Taste
- Variety of Products
- Easy access
- Fast and quality service
- Great deal for all age groups
- Products made out of 100% Chicken
- High Quality wraps and Burgers
- Healthy and economical
- Functional : Satisfying, Tempting
aroma, Tasty.
- Emotional : Happy, Satisfaction by
kids, family, individuals from
worldwide.
- Emotional.
- Understanding Customer needs

10. Thank you