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To enhance its innovation and product-development capabilities, firms use two different kinds of
metrics, output and input. Which of these is an output metric?
Multiple Choice
number of ideas or concepts in the pipeline
R&D spending as a percentage of sales
return on assets (ROA) for existing products or services
revenue growth due to new products
number of R&D projects

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To enhance its innovation and product-development capabilities- firms.pdf

  • 1. To enhance its innovation and product-development capabilities, firms use two different kinds of metrics, output and input. Which of these is an output metric? Multiple Choice number of ideas or concepts in the pipeline R&D spending as a percentage of sales return on assets (ROA) for existing products or services revenue growth due to new products number of R&D projects