1. Social Media Analytics
Dylan Caraker

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6. Twitter Analytics Summary: June
 15 messages contained links and have received 15 clicks.
 1 click per message, down from 3.6 at this point last month
 Messages in total have had 22 interactions.
 1.2 interactions per message, down from 1.4 at this point last month
 Still better than 43% of similar customers
 Low level inventory notifications
 a

7. Twitter Goals & Optimization
 Drive people to website
 Increase thought provoking messaging
 Hoping to yield increase in interactions → increase reach
 a
 Publish
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8. LinkedIn Analytics Summary: Last 30 Days
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9.  Impressions - number of eyes on company page post, either in their newsfeed or on
your company page
 s
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LinkedIn Following Analysis

10. LinkedIn Goals & Optimization
 Drive people to website
 Increase thought provoking messaging
 Hoping to yield increase in interactions → increase reach
 LinkedIn – 1 time per day
 20 posts per month (1x per weekday)
allows you to reach 60% of your audience
 Publish at the optimal times →
 Increase connections
 Sales Team
 Management Team
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