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- 4. I’m a design nerd at heart too, I get it
- 5. Good design needs to support business objectives
- 6. A typical website user wants to find what they’re looking for with the least amount of mental work
- 8. You have seconds to establish yourself with a visitor; the arrow is about what happens next
- 10. We already live in a world of persuasive design
- 13. http://www.wired.com/2011/06/ff_feedbackloop/ Drivers to slow down, on average, by about 10 percent, an effect that lasts for several miles down the road They’ve proven to be consistently effective
- 14. Jill Bolte Taylor “We live in a world where we are taught from the start that we are thinking creatures that feel. The truth is, we are feeling creatures that think.”
- 17. Healthy but less tasty Healthy Tasty but less healthy Genetically Engineered
- 19. Tasty but less healthy Healthy Healthy but less tasty Genetically Engineered
- 20. http://www.today.mccombs.utexas.edu/2010/04/do-you-make-buying-decisions-based-on-logic-or-emotion-a-tale-of-two-chickens/ Overwhelmingly, sets of participants expressed a preference for the nice plump chicken, but their justifications were different.
- 21. Remember, System 1 is fast, automatic & emotional, while System 2 is slow, effortful & logical We like to think our decision process is rational, but it’s emotional
- 22. Persuasive design is about understanding human behavior
- 24. Core Motivators Sensation Pleasure / Pain Anticipation Hope / Fear Belonging Social Rejection / Social Acceptance
- 25. Ability / Simplicity Time Money Physical Effort Brain Cycles Social Deviance Non-Routine
- 26. Triggers Call To Action Visual Cues Prompts Offers Habits
- 28. Core Motivators
- 30. Put hot triggers in the path of motivated people