it is about entrepreneurship.

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Business Proposal
Paki Mangos Pty. LTD
Submitted to: David Rich and Dr. Tom
Submitted by:
Zeeshan Abdul 11300055

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Table of Contents
Introduction ................................................................................................................................ 4
Sindhari.......................................................................................................................................5
Chaunsa.......................................................................................................................................6
Critical Risk analysis:.................................................................................................................... 6
Market Analysis:.......................................................................................................................... 7
Competition:................................................................................................................................ 7
Distribution.................................................................................................................................8
Sales Promotions......................................................................................................................... 8
Target Market (Marketing Mix):...................................................................................................8
Facebook Page............................................................................................................................. 9
Opposite weather of both Countries............................................................................................. 9
Mango Party.............................................................................................................................. 10
Packaging .................................................................................................................................. 10
Financial Plan............................................................................................................................. 10
Start Up Budget ......................................................................................................................... 10
START-UP EXPENCES.................................................................................................................. 10
Cost of Mangoes:....................................................................................................................... 11
Income Statement...................................................................................................................... 12
Profit and LossAccount............................................................................................................... 12
Conclusion................................................................................................................................. 13
References................................................................................................................................. 14

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Paki Mangoes
Introduction
‘‘Pakistan’s total mango production reaches 1.7 to 1.8 million tons annually with the lion’s share coming
from Punjab and 30 percent from Sindh. According to 2011-12 statistics of the Sindh Horticulture
Research Institute (SHRI), Mirpurkhas is considered home to mango farming, although it takes place in
Tando Allahyar and Sanghar as well.
“According to previous surveys, Pakistan is the 5th largest producer and 3rd largest exporter of mangoes.
Pakistani mangoes enjoy a prominent position in the international market due to its taste, popularity and
demand. They are spotless and clean by appearance, free from insect damage or fungal infection and
uniform in size and ripeness. Pakistani Mango best in the world.’’ (http://www.dawn.com/news/1014713)
The good news is that Pakistani mangoes have no rival in the global market in terms of quality, sweetness,
rich taste, distinct flavor, naturally woven fibers, pleasant aroma and the softness of its contents. These
unique qualities of Pakistani mangoes are inherited from a fine mix of unique soil and season coupled with
impact of flowing rivers through the world’s largest canal irrigation system that is literally the life-blood of
the country’s agriculture.”
We will proud to be the FIRST commercial importer of Pakistani mangoes in Australia.
“King of Fruits”, mango is one of the most popular and best-loved fruits worldwide. Hundreds of
varieties of mangoes are known to exist in Pakistan.
Being an Australian Company, It is important to note that we respect our local growers and therefore will
not be supplying our product during the Australian Mango season, as the supplies would only be during the
period from May to August every year.
Mission
Our mission to bring and provide mangoes to mango lovers in a season where there will be no mangoes
season in these specific months as Australian Summer Season (Mango Season) is from December to
February march. We will fill this gape buy putting our Pakistani sweet mangoes in the market.
DAFFApproval:
Pakistani mangoes will soon be stocked in Australian supermarkets and fruit stores following approval
from the Australian Department of Agriculture and Forestry (DAFF).
Australian department of Agriculture and Forestry (DAFF) approved that importers can Import Pakistani
mangoes from now on. Ahmad Jawad CEO of Pakistani exporting company, Harvest Trading said that the
approval has come after a long and sustained effort by Pakistani mango exporters and government
officials.
Although Australia is a major mango producing country, the Nation’s season does not commence until
November/ December. The importation of Pakistani mangoes would allow Australian to have access to the
summer fruit.

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Our Products:
following are the varieties with time frame in descending order
Variety Season
1 Sindhari mid May to end of june
2 Dosehri June to early july
Mausmi Chaunsa June to mid-august
3 Black Chaunsa mid-august to end of September
4 Anwer Ratol July to mid-august
5 White Chaunsa September to end of November
Sindhari
Mango is the king of all fruits and Sindhri
is the KING of the KINGS.
They are a generous size and sweet but not
sickeningly, so you can have more than
one, unlike any of its more sugary
counterparts. Other mangoes may be more
sugary but none is sweeter than the
Sindhri.
Season: Mid-May to mid-July
Origin: Mir Pur Khas
Colour: Gold
Pulp Gravity: Medium
Flavour: Slight Perfume
Fiber: 3 - 5%
Sugarege: 15 - 18%
Moisture Content

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(average):
79% after ripening; 18% before ripening
Weight: Average 1 - 3.5 pounds
Relative Humidity: 85%
Chaunsa
On BBC Food Buyers Guide
“Chaunsa (June to August), from Pakistan, has a thin yellow
skin streaked with green and the sweetest of sweet, smooth-
textured flesh. It is sometimes called Honey.”
Flesh firm, fibreless with pleasant flavour and sweet taste.
Juice moderately adundant. Fruit quality good, keeping
good quality. Ripening season in August.
Season: July - September
Origin: Rahim Yar Khan & Multan
Colour: Gold
Flavour: Slight perfume
Fiber: 17.2 - 27.3%
Sugarege: 18 - 22%
Pulp Gravity: Heavy
Moisture Content:
78% after ripening; 81% before ripening
Weight: 1-2.3 Pounds
Relative Humidity: 85%
Critical Risk analysis:
Major problems during the import process to Australia will be logistic tariffs which may push
overall cost of the fruit as we have $100,000 only and need to get 300,000 more from the bank.

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Currently there are no direct flights to Australia from Pakistan and this results in enhanced
cargo rates for the export material,
So far as quarantine issues concerned Pakistani plant protection department signed protocols
with various countries under which hot water treatment of mangoes is required to kill the fruit
fly and to meet the export standards. Hot water treatment is required for japan and Australia.
Hot water treatment is available in Lahore and Karachi.
One must be vigilant regarding standards of packaging and the availability of air space as the
mangoes cannot be transported in reefers.
Market Analysis:
On the world scale, the Australian mango industry is relatively insignificant. However,
production has increased over the past decade and it is forecast that domestic production will
double within ten years, making it one of the major domestic horticultural crops (AAG 2006).
Mangoes grow best in climates which have low rainfall and low relative humidity at flowering,
fruit setting and harvesting and that are warm to hot during fruiting. However, mangoes will
tolerate a wide range of climates from warm temperate to tropical. With these climate
requirements, mangoes are grown predominately in northern Australia.
Queensland is the major producing state, accounting for 70% of domestic production, by
volume. The Northern Territory is also a major mango producer accounting for 20% of
production. The remaining production areas are in Western Australia and northern New South
Wales (AAG 2006). The growing season in Australia stretches from mid spring to autumn with
flowering from June to August and peak production occurring during December and January.
Currently around 90% of the trees grown commercially in Australia are Kensington Pride with
the other established varieties including Irwin, Nam Dok Mai, R2E2, Glenn, Kent, Tommy
Atkins and Palmer. A new variety of mango called Calypso is also starting to be produced and
is reaching the market, albeit in small volumes at this stage. The world trade in mangoes is
limited with the vast majority of mangoes consumed domestically. The total fruit exported in
2004 internationally represented only 4.3% of world production (AAG 2006). Australia relies
predominately on domestic production to meet domestic demand. During 2004 only 2,430
tonnes were exported and 3,850 tonnes were imported, making Australia a net importer of
mangoes in that year.
Competition:
As there are no availability of mangoes during winter in Australia so we will be the only seller
of mangoes which will be a great opportunity for us to introduce our Mangoes in Australian
Market. We will be the first Pakistani Mangoes importer in Australia as there were a lot of
legal requirements but now Australian Government allowed to import Pakistani Mangoes in
Australian market.

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Distribution
Truck driver will load the truck/van to distribute in grocery shops, fruit shops, hotels and
restaurants in different areas. List of all shops and spots will be given to salesperson who will
deliver mangoes in spots and collect money by EFT or by Cash.
Sales Promotions
Sales promotion relates to short term incentives or activities that encourage the purchase or
sale of a product or service. Sales promotion activities can be targeted toward final buyers
(consumer promotions), business customers (business promotions), retailers and wholesalers
(trade promotions) and members of the sales force (sales force promotions). Here are some
typical sales promotion activities.
Point of Sale display material
On-pack offers, multi-packs and bonuses
Commissions for salesperson
Sales competitions with prizes or awards
Advertisement on Internet e.g. Facebook or website.
Target Market (Marketing Mix):
Marketing is a business function that identifies consumer needs, determines target markets and
applies products and services to serve these markets. It also involves promoting such products
and services within the marketplace.
Marketing is integral to the success of a business, large or small, with its primary focus on
quality, consumer value and customer satisfaction. A strategy commonly utilised is the
"Marketing Mix". This tool is made up of four variables known as the "Four P's" of marketing.
The marketing mix blends these variables together to produce the results it wants to achieve in
its specific target market.
The following describes the four P's of marketing:
Products are the goods and services that your business provides for sale to your target market.
When developing a product you should consider quality, design, features, packaging, customer
service and any subsequent after-sales service. We will provide quality mangoes with great
packaging which will be
A well-defined target market is the first element to a marketing strategy. As we know there is
a huge Pakistani and Indian community who always love to use their traditional foods. There
are a lot of Indian, Pakistani and Afghani grocery and fruit shops in different suburban areas
of NSW and other parts of the country. Initially we will target two markets:
Grocery shops

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Fruit and vegetables shops
Restaurants and hotels
Online through website
Facebook Page
According to a website search there are 101 Indian 30 Pakistani hotels and restaurants in
Sydney only whereas a lot of in other parts of the country. We can start with these restaurants
and hotels, grocery shops and fruit and vegetables shops. Almost every Pakistani and Indian
went out for dinner every weekend or fortnightly went out for dinner and for grocery shopping.
These people will be our main customers who will buy mangoes from restaurants after dinner
and with the grocery shops as well.
Opposite weather of both Countries
As there is opposite weather of Pakistan and Australia so we will take advantage of this
difference. Here is the weather changes in Australia
In Australia, the seasons are defined by grouping the calendar months in the following way:
Spring - the three transition months September, October and November.
Summer - the three hottest months December, January and February.
Autumn - the transition months March, April and May.
Winter - the three coldest months June, July and August.
Whereas in its totally different in Pakistan
Spring: April to May
Summer: June to Sep
Autumn: Oct to Nov
Winter: Dec to March
Australia and Pakistan Mangoes availability in different Seasons
Season Name Australia Pakistan

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Spring
September, October and
November
April, May
Summer December, January and
February
June, July, August and
September
Autumn March, April and May October, November
Winter June, July and August December, January,
February and March
In winters in Australia, there are no any available alternatives of mangoes so this is the best
time to get in touch with the customers to introduce fresh sweet mangoes for the Australian
people. Mango lovers will also try an out season fruit and this is the best opportunity for us to
make our permanent customers.
Mango Party
Mango parties are a special event and a source of enjoyment in summer. Everyone can have
these mango parties. Families can enjoy these parties with relatives and youngsters can have it
with their friends and can have a great quality fun with the king of foods. Even children can
have and enjoy and organize these parties at their school level.
Packaging
As mangoes will come in a container and after delivery in Australia we will make gift boxes
for the families and friends who will exchange mango gifts with each other which will
individually cushioned and packed in an attractive gift box.
Financial Plan
If we talk about our financial planning, we already have $100,000 in cash and we need
$300,000 to implement our business plan through a smooth way. Here are some estimated
costs, expenses and sale:
Start Up Budget
START-UP EXPENCES
Expense Category Amount
Hot Water Treatment $6,000

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Inventory (Mangoes) 142,000
Advertisement 4,000
Shipping Insurance 3,000
Warehouse Rent 7,000
Packaging 35,00
Labour 8,000
Shipment charges and other costs 120,000
Truck 20,000
Cash 86,000
Total 399,500
Cost of Mangoes:
1 Type of Expense per 40 kg In Dollars
2 Mangoes $16
3 Packaging $2
4 Labour $2
5 Hot Water Treatment $3.5
Total cost on per 40 kg $23.50
Total Cost of 66,000kg 38,775
Other charges & fixed costs
Freight Charges
7 Shipment Cost (Fixed Cost) $250 per shipment
8 Shipment charges and other costs $2,000
Freight and Unloading $120
Total $2,370
Total Cost of 60 Boxes (1100kg/box) 142,200
Cost of 66,000kg mangoes: $38,775
Other charges: $142,200

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Total Cost: $180,975
Cost per kg: $2.74
Price for shop keepers: $4.50
Retail Price per kg $5.50
We will arrange 13,200kg mangoes in one month which will be only for start. After that we
will order as per our sale which will increase in every month.
Income Statement
Paki Mangoes Pty. Ltd
Income Statement
For the five months ended October 30, 2015
Total Revenue: $297,000
Expenses & losses $180,975
Income: $116,025
Profit and Loss Account
Sales $375,000
Less: Gross Profit $116000
Less: Operating Expenses $180,000
Operating Profit $129,000
Less: Interest and taxes $16,000
Profit after Tax $63,000

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Need a small truck which will painted with Paki mangoes in yellow colour.
Cost of the truck will be around $20,000 which will be a non-current asset for the company.
Conclusion
As per our future predictions and financials, company will be in a great position after five
months business. This will be a big change in Australian fruit Market. With this, Indian,
Pakistani and Afghani shopkeepers and hotel owners will get a great market as well. A
shopkeeper or hotel who will have Paki Mangoes will get a unique identification in the market.
Paki Mangoes will increase its sale within 2 years and spread Paki Mangoes in all over the
Australia which can be a largest Mangoes importer Company in Australia from Pakistan.

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References
Australian Mangoes. 2015. Australian Varieties . [ONLINE] Available at:
http://www.mangoes.net.au/homegrown/varieties.aspx. [Accessed 03 February 15].
Australian Mangoes. 2015. Australian Varieties . [ONLINE] Available at:
http://www.mangoes.net.au/homegrown/varieties.aspx. [Accessed 03 February 15].
SmallBiZZ Connect . 2015. The Four P's of Marketing. [ONLINE] Available at:
http://toolkit.smallbiz.nsw.gov.au/part/3/12/56. [Accessed 03 February 15].
Buy Pakistani Mangoes. 2015. Mangoes can be used as. [ONLINE] Available at:
http://buypakistanimangoes.com/All-about-Pakistani-Mangoes/How-Mangoes-can-be-
used.html. [Accessed 03 February 15].
Rayma.com. 2015. about Chaunsa mango. [ONLINE] Available at:
http://rayma.com.my/pakistanmangoes/chaunsa.html. [Accessed 04 February 15].
Rayma.com. 2015. about SINDHRI mango. [ONLINE] Available at:
http://rayma.com.my/pakistanmangoes/sindhri.html. [Accessed 04 February 15].