chose a product you want to manufacture in a foreign country .Set up country profile , product profile overall Marketing Strategy and set up a conclusion .i take help from google to make this assignment that i dint own.thank you

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Acknowledgement
In performing my assignment, i had to take the help and guideline of some
respected persons, who deserve my greatest gratitude. The completion of this
assignment gives me much Pleasure. i would like to show my gratitude Ms.
Tahsina Tarannum, Assistant Professor Of University Of Development
Alternative for giving me a good guideline for assignment throughout numerous
consultations. i would also like to expand my deepest gratitude to all those who
have directly and indirectly guided me in writing this assignment.
Many people, especially our classmates and team members itself, have made
valuable comment suggestions on this proposal which gave us an inspiration to
improve our assignment. We thank all the people for their help directly and
indirectly to complete my assignment.

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ExecutiveSummary
This plan analysis the current situation, followed by different opportunities and
threats, then Marketing and financial objectives, after that marketing strategy,
subsequently action programs, afterwards it also discusses the budget, and
finally the conclusion. The cost of the product (each) would be varying on
packets, and the price would be $2 to $5 Australian dollar. Targeted markets are
separated into two segments such as children; youngest. Hot Oven chips is
providing chips with very testy and healthy including carrot nutrition. The
report consists six chapter first chapter is introduction &second chapter shows
the country profile of targeted country Australia .third chapter product is brief
of product profile & fourth chapter shows the overall business plan and chapter
five is for marketing strategy & chapter six shows the conclusion part.

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Index
NO Topic Page no

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CHAPTER -1
Introduction

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1. Introduction:
“HOT” Oven Chips have been operating from Australia base in Canberra city. It is
an imaginary productunder Our Company named “sunshinefood co. ltd”.
“Sunshine” pride itself on the quality and convenience of its product range and for
making healthier versions of favorite Instant foods. Our company have a simple
philosophy 'Goo ethics is good business'. This lies behind the Sunshine’s brad
message 'We Taste Better when Life become Crunchy!
It is not just the food that s good. The philosophy also refers to the way Sunshine
works with its suppliers and builds its relationship with its customers. Sunshine
factories are located in key potato growing areas, which help to reduce food miles.
Companies in Australia must be registered with the Australian Securities and
Investments Commission (ASIC).”Sunshine “have a legal brand entity from ASIC
for the product“HOT”Oven Potato chips.

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CHAPTER- 2
Country Profile of Australia

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Country profile of Australia
Capital: Canberra
Dialing code: +61
Currency: Australian dollar
Population: 23.13 million (2013) World Bank
Prime minister: Malcolm Turnbull
Governor-general: Peter Cosgrove
Queen: Elizabeth II
ustralia is a country, and continent, surrounded by the Indian
and Pacific oceans. Its major cities – Sydney, Brisbane,
Melbourne, Perth, and Adelaide – are coastal, but its capital,
Canberra, is inland and nicknamed the "Bush Capital." The country is
known for its Sydney Opera House, Great Barrier Reef, the vast Outback
(interior desert wilderness) and unique animal species including
kangaroos and duck-billed platypuses.
Officially the Commonwealth of Australia is an Oceania country
comprising the mainland of the Australian continent, the island
of Tasmania, and numerous smaller islands. It is the world's sixth-largest
country by total area. Neighboring countries include Papua New
Guinea, Indonesia and East Timor to the north; the Solomon
Islands and Vanuatu to the north-east; and New Zealand to the south-
east.
National symbols:
A

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National flag Coat of Arms
Language of Australia:
Australia has no official language, but is largely monolingual with English being
the de facto national language. English has a distinctive accent and vocabulary.
According to the 2011 census, 76.8% of people spoke only English at home. Other
languages spoken at home included Mandarin 1.6%, Italian 1.4%, Arabic 1.3%,
Cantonese 1.2% and Greek 1.2%.
A considerable proportion of first- and second-generation migrants are bilingual. It
is believed that there were almost 400 Australian Aboriginal languages at the time
of first European contact. Only about 70 of these languages have survived and all
but 30 of these are now endangered. An indigenous language remains the main
language for about 50,000 (0.25%) people. Australia has a sign language known
as Auslan, which is the main language of about 6,500 deaf people use.
Economy:
The economy of Australia is one of the largest mixed market economies in the
world, with a GDP of US$1.525 trillion as of 2014. Australia's total wealth is 6.4
trillion dollars. In 2012, it was the 12th largest national economy by nominal GDP
and the 17th-largest measured by PPP-adjusted GDP, about 1.7% of the world
economy. Australia is the 19th-largest importer and 19th-largest exporter.
The Reserve Bank of Australia publishes forecasts of the economy quarterly.

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The Australian economy is dominated by its service sector, comprising 68% of
GDP. The mining sector represents 7% of GDP; including services to mining, the
total value of the Mining Industry in 2009-10 was 8.4% of GDP. Economic growth
is largely dependent on the mining sector and agricultural sector (12% of GDP)
with the products to be exported mainly to the East Asian market.
Law:
All of the states and territories of Australia that are self-governing are
separate jurisdictions, and have their own system of courts and parliaments. The
systems of laws in each state are influential on each other, but not binding. Laws
passed by the Parliament of the Commonwealth apply to the whole of Australia.
The organized system of law and government now in force in Australia is
historically dependent for its legal validity on a series of British statutes, notably
including the Common wealth of Australia Constitution Act 1900. The authority of
the United Kingdom Parliament to enact those statutes depended on the acquisition
of the Australian continent as a territorial possession of the British Crown.
Although the laws of the Australian colonies differed from the UK in many
respects from the beginnings of settlement, the underlying patterns of thought
reflect the common law tradition as received from Britain.
Climate:
Australia is so large that its climate varies. The greater part of the
continent is desert or semi-arid. Only the south-east and south-west
corners have a temperate climate and moderately fertile soil. The
northern part has a tropical climate, varied between tropical
rainforests, grasslands, and part desert. Australia’s climate is governed
by the hot, sinking air of the subtropical high pressure belt. This moves

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north and south with the seasons, so that the rainfall pattern over
Australia is highly seasonal. Australia's rainfall is the lowest of the seven
continents (besides Antarctica). But it is variable, with frequent droughts
lasting several seasons—thought to be caused in part by the El Niño-
Southern Oscillation.
Because Australia is a small continent, separated from polar regions by
the Southern Ocean, it is not subject to the movements of frigid polar air
that sweep over Northern Hemisphere continents during winter. Consequently, its
winter is relatively mild, so that there isn't the great contrast between summer and
winter temperatures there is in the northern continents. Surrounding oceans.
Australian cuisine:
Australian cuisine of the first decade of the 21st century shows the influence
of globalization. Organic and biodynamic foods have become widely available and
there has been a revival of interest in bush foods. British traditions persist to
varying degrees in domestic cooking and the takeaway food sector, with roast
dinners, the Australian meat pie and fish and chips remaining hugely popular, but
there are also new elements featured in these foods. Meat is a core component of
the Australian cuisine and diet, and the production of meat has historically been a
significant part of Australia's agricultural economy. To barbecue meat is
considered traditional in Australia. While fast food chains are abundant, Australia's
metropolitan centers possess many famed cuisine and nouvelle
cuisine establishments offering both local and international food due to strong
multiculturalism. Restaurants whose product includes contemporary adaptations,
interpretations or fusions of exotic influences are frequently termed "Modern
Australian"

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CHAPTER-3
Product Profile

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Product Profile Of
“HOT” Oven Potato Chips
Company: “Sunshine foods co. ltd.
20 Brindabella Circuit
Brindabella Business Park Area

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Ingredients:
Potatoes, Vegetable Oils (Palmolein, Sunflower), Salt, Natural Flavoring, Malt
dextrin, Starch, Sugar, Food Acids (Citric, Acetic).
Servings per Pack:
120 p.
Serving Size:
450g.

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Storage Instructions:
Store in a cooldry place, away from direct sunlight.
Promotional Limit:
99.
Country of Origin:
Made in Australia from Local Ingredients. The following cooking
instructions are for 450g of Oven Chips. For smaller quantities reduce
the cooking time accordingly. For best results cook from frozen. DO
NOT overcook!
OVEN
Preheat the oven to 220°C / 430°F / Gas Mark 7.
For fan assisted ovens that’s 200°C / 400°F.
Spread your Oven Chips evenly in a single layer onto a baking tray and
pop it into the top of the oven. Bake for 15 – 20 minutes, turning them
every now and again, until they’re lovely, crisp and light golden

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CHAPTER-4
Business Plan of “HOT” Oven
Chips
Business Plan of “HOT” Oven Chips
4.1Current Situation Analyses

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There are many chips companies in Australian market. Our products in this market
are “HOT” Oven Potato chips. Now we want to expand our market share through
satisfied the customer by their desired product Oven potato Chips.
4.2 Objectives:
# Our main vision is to making satisfy the customer and run profitably.
# Vision to provide Most Health conscious nutrition chips to the customer.
4.3 Market Segment:
We have targeted the entire Australia chips market based on the geographic
segmentation, demographic, psychographic, and behavioral factors.
#Geographic:
1. At the beginning our entire market will introduce our productin 2 cities.
2. Our total targeted is population is 2 million.
#Demographic:
1. Our target customer age range will be 4 years to 55 years.
2. Family size.
#Psychographic:
1. Social Class (Middle class, upper class, and middle upper class).

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#Behavioral:
1. Occasion(Birthday occasion)
2. Benefits (Quality product)
Market Needs:
People preferring the new taste because they has need of nutrition because it is
good for health, and as they can consume the producteasily majority Of people
would like to have this product. And in Australia we provide our productas a
solution of nutrition. Therefore customers can easily consume based on their
desired need.
4.4 SWOT analysis
Strength:
#Innovation:
A new formulation of Potato chip is introduced that is presented Hot and
kept fresher longer. It combines a variety of features that would
otherwise require customers to carry multiple options: these include only
Oven, salted crispy potato chips, vinegar & salted chips, with masala.
#Pricing:
Our productis priced lower than other competitive firm. For the price conscious
customer we offer high nutrias food at a cheapest price.
Attractive packaging:

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The packaging is very attractive and draws attention of buyer when lying on the
shelf at the retail counters. Everyone likes to keep a few packets of potato chips at
home.
Packed according to the desire customer:
We want to maintain the highest standard of service to our customer through
offering introduce innovative products and packaging needed to satisfy ever-
changing appetites and tastes.
Untouched by hand:
Potato chips are produced in a modern plant with high level of automation and
untouched by hands. These are 100% vegetarian so people of health conscious
easily take this.
Weakness:
By considering entering the Australian market serve busy people and make their
life easier we have to compete with a number of competitors.
Lack of brand awareness:
As a new comer of market place our company has not established brand or image
and don’thave the opportunity to positioning in mind. We will overcome this
problem by effective promotional activity.
Lack of distribution channels:
As we are the new comer of Australian market we don’thave maintain the highest
standard of Service to our retail customers through our dedicated sales force. As a
result we don’tget the opportunity in positioning customer mind. We don’texpand

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our productbecauseof our limitation about distribution channels. We want to take
initiatives and successfulefforts to sign out from this problem.
Opportunities:
We can take advantages of two major market opportunities that are external
elements and may be able to exploit to its advantages.
Lower production cost:
As the ingredients of technology are developing dayby dayso we produce our
products at fully automation process as a result we produce maximum product
with a minimalproduction cost
Increasing demand for vegetarian products:
Now a day people are so busy in their life that they only seek the product that can
be the solution of their needs and demands, so they turn to healthy and nutrias
product. As a result the demand for vegetarian products increased dayby day.
Threats:
There are two main current external elements that challenge the company’s
performance.
Increased competition:
More companies are concentrating on ‘easy to prepare food items’ of highly
competitive price, which can serve busy people and make their life easier.
Customer only focuses on products which have many Features. Therefore we have
to differentiate market segments and add valuepricing.
Downward pricing pressure:

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Increased competition and market share strategies are pushing price down. And
for competing with the Market we have to maintain a competitive price as a result
we must deliver the customer cheapest value product.

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CHAPTER-5
Market Strategy

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5. Market Strategy
5.1 Our marketing strategy is based on becoming the potential choice for
consumers in the chips market. Our marketing strategy is based on
superior performance in the following areas-
# Product Quality.
# Product Price.
# Superior Test.
5.2 Mission:
Our main mission is creating brand image, brand loyalty in the mind of
the consumers through better addressing their need and making them
satisfied. We would like to spread out the product within the country.
5.3 Financial objectives:
The product will have three types of packets. The sizes of the packets
are small, medium and large. Four main factors will help us decide what
to charge for our product or service:
1) Our fixed and variable costs;
2) The profit we wantto make;
3) Our market research data on competitors' prices;

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4) To reach the breakeven point within 15 months.
5.4 Target markets:
Kids:
Youngest:
Positioning:
We are trying to position our productthrough image differentiation, because
related marketing, and product differentiation. We will use logo and short
advertisement so that people can consistently see the advertisement so the product
will occupya clear, distinctive, and desirable place in the mind of the consumer
relative to competitors’ product
Strategies: The greatest objective is to establish our new brand in the industry.
The major marketing strategies are-
 Increase awareness and image.
 Cross selling.
 Quality and test leadership.
 Mass distribution.
5.5 Marketing Mix:
Our marketing mix for the new product HOT “Oven Potato Chips” is as
follows:

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Pricing:
The Companyestablished the price of the product “HOT” Oven Chips” with the
concept from cost plus pricing. According to our calculation the cost of our
product is $.70cent, and weset $2-5 for our product.
Distribution:
For distributing our new product Hot “Oven Chips”. Primarilywe will make some
new channelsand assign some distributors to promote our new product to all over
the country.
Advertising and Promotion:
The most successful advertising will be TV News which are the most popular
television channelsin the country. We will also use some bill-boards and leaflets
and we will hold a sport event for the kids’ generation to promote the product. We
will also use our experience so that we can create attention to the customers
Product marketing:
Our productwill enable our customers to have a different experience to test in
chips.
 Quality and test leadership: We are the first producer of this different test in
Australia. We will ensure the TQM (Total Quality Management) and by

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value delivery network so that we can be the leadership position in
Australian chips market.
 Mass distribution: We will also going for mass distribution of our productas
the product is low involvement and people show habitualbuying behavior.
Human Resource Management:
Our chips factory need proper Staffing/Labor .For this we will Approaches for
Polycentric Staffing.

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CHAPER-6
Conclusion
In conclusion we can see that, the product the company is going to launch has a
bright future in its market. As the product is innovative, the consumers are going to
appreciate it. And according to the R&D (Research and Development) department
this product will be a strong product mix for our company. And once our HOT
“Oven potato Chips” will reach to the hand of our targeted customers we will be
able to capture the market.