Probiotic-fortified food & beverage market opportunities
Probiotics are live microorganisms, or “friendly bacteria,” similar to organisms that occur naturally in the digestive tract. These good bacteria have been clinically shown to support digestive and immune health, and have been linked to other emerging benefits. Here some facts about probiotics
1. DUPONT NUTRITION & HEALTH
Probiotic-fortified food & beverage market opportunities
Probiotics are live microorganisms, or “friendly bacteria,” similar
to organisms that occur naturally in the digestive tract. These good
bacteria have been clinically shown to support digestive and immune
health, and have been linked to other emerging benefits.PROBIOTICS
CONSUMERS ARE AWARE OF PROBIOTICS1
MARKET OPPORTUNITY:
DIGESTIVE HEALTH
MARKET OPPORTUNITY:
IMMUNE HEALTH5
CONSUMERS MOST OFTEN ASSOCIATE PROBIOTICS
WITH DIGESTIVE OR IMMUNE HEALTH BENEFITS2
66% 45%Digestive health Immune health
of U.S. consumers indicate
that maintaining a healthy
digestive system is important.3
of U.S. adults who experience
gastrointestinal issues take
probiotics regularly.4
of U.S. adults claim
to be concerned about
boosting their immunity
at some point in their
lives, with concern
peaking in their 30s.
76%
13%
are at least moderately aware of probiotics.73%
50%