Social media for real businesses
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How real companies use social media - based on research carried out in aerospace supply chain. Covers principles of networking and how social media can help
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Social media for real businesses
- 1. How to use social media in real businesses Dr Alan Rae – Managing Partner www.howtodobusiness.com Our Business is Making Your Business Grow Copyright Dr Alan Rae 2010
- 2. You need to know how much activity at each stage is needed to get the sales you want Our Business is Making Your Business Grow Copyright Dr Alan Rae 2010 Marketing and Sales is a process
- 7. Approaches to Market
- 14. Exercise – who is important to me
- 25. In many supply chain industries your freedom to use these tools is limited But you need to understand how it hangs together Our Business is Making Your Business Grow Copyright Dr Alan Rae 2010
- 26. Your online toolkit. You can create structures like this to get noticed by influencers Copyright Dr Alan Rae 2006 Copyright Dr Alan Rae
- 27. Social Media – Summary Ecademy Facebook Linked-In Connection Mechanism Look at profile - ask to connect Ask to connect Ask to connect if you know them. Get introduced if you don't Can you see profile of someone you're not connected with Yes No Yes Primary Use Business + Social Social Business Typical User Small Business Individual Corporate Connection Style Random Amongst Friends Deliberate Groups and Clubs yes yes Yes Rich Media Friendly A bit Yes No
Editor's Notes
- It’s called 12 hours a week because that’s how much time the average business owner spends on promotion each week. (650 respondents)
- You need a strong story told in the right places – spending about 12 hours of your time
- To decide how much time to spend on line you need to decide if you’re local or national Scalable or not Non scalable businesses are limited by production, scalable businesses by demand
- .
- Identify who are the influencers in your industry and come to their attention – meet them, ask them questions, make sure they really understand what you do – and why it’s unique.
- In 12 hours you can write a blog article and keep up with a couple of networks. Linked-in and Ecademy are worth checking out Backed up by some adwords spend, PR and workshops. Not forgetting the networking
- You need source media where you write – like Ecademy, your blog or You-tube Carrier media like Twitter And sink media like Linked-in and Facebook where it gets read To get the search engine benefit you need to know how you customers describe what you do And tag your online creations with it.
- Where you can get help