Marketing Strategy for improving customer engagement

1. Tally
Waijl:
Digital
Campaign
ADVERTIZING
VIDEO
(scenario):
All
crowded
places
in
the
city
are
emplty:
coffee
bars,
schools,
universities,
squares,
shopping
malls…
(Next
scene):
Girl
Friends
call
to
each
other
and
sharing
and
information
that
caravan
has
just
arrived.
Boyfriend
call
his
girl
and
tells
her:
your
Telly is
here…
(Next
scene):
Party
in
front
of
the
van,
fancy
loud
music,
DJ
mixing,
girls
are
truing
clots,
artist
do
their
makeup,
…
(viewport
unzooms).
Gros plan
of
big
girls
head,
shows
up
on
the
screen.
She
invites
viewers
to
come
at
(date,
place,
hour).
J

2. • Hashtag:
#TellyVan
• The
event
is
published
on
marketing365.mk,
fakulteti.mk,
high-­‐school
online
groups
and
other
free
media.

3. • Sending
Newsletter
to
the
e-­‐mail
base
to
inform
them
about
the
event
• Collecting
new
e-­‐mail
addresses
over
Facebook
forms
+
stimulating
users
to
invite
their
friends.
• Special
offer
will
be
released:
in
a
facebook tab,
you
can
order
clotes that
will
be
delivered
in
your
city
by
the
Telly Van
and
in
this
case,
you
get
-­‐10%
discount.
Also,
anyone
who
will
make
purchase
while
the
caravan
is
going,
gets
voucher
for
-­‐10%
for
the
next
shopping
in
Skopje.

4. • Uploading
videos
with
most
engaging
content
on
Tally
Waijl
Macedonia
youtube video
chanel:
• Photo
shooting
with
fashion
blogers/
they
will
also
lead
visitors
throw
the
buying
process.
• Interesting
moments
of
the
Caravan
(mostly
spontaneous)
• Facebook
catalogue
of
the
products
one
piece
on
different
body
shape
• Video
testimonials,
• Interviewing
visitors
on
their
impressions,
what
they
think
about
the
clots.
• Stylist
advisor.
• All
the
videos
used
in
the
campaign,
will
be
initially
uploaded
on
the
youtube channel
for
faster
opening.

5. • Sponsored
Post:
Carousel gallery
(on
each
photo
there
is
girl
with
a
different
body
shape
and
she`s
given
name.
Many
characters,
unique
Tally
Wail.
• Sponsored
Post: .gif
of
all
must-­‐have
pieces
(you
need
to
click
stop
to
see
which
one
is
yours).
This
one
is
proven
as
a
great
teaser.
Gif.
ends
with
the
Telly Van
image.
• Sponsored
Post:
.gif
is
listing
all
the
cities
that
will
be
visited.
gif.
ends
with
the
Telly Van
image.
• Sponsored
Post:
Testimonials
• Sponsored
Post:
Video
demonstration
of
Must-­‐have
pieces

6. • Push
notification
to
all
Tally
Waijl Facebook
fans
Info:
Telly Van
is
arriving
in
[city]
• The
announcement
post
is
.gif
with
moving
van
(sponsored
post
for
30
eur/
for
1
week
it
will
reach
the
state)
• New
Embedded
Facebook
Tabs:
Event
agenda.
Embedded
button:
register
for
newsletter
and
invite
a
friend.
• Tab:
Catalogue
of
all
pieces
available
on
the
TallyVan tour.
Embedded
button:
order
your
favorite
clots
and
we`ll
bring
to
your
city
for
free.
• Opening
facebook Group:
Taily Weijl travels
throw
Macedonia

7. • The
initial
buzz
for
the
Group
will
be
made
by
the
employees
of
Motivi Group,
by
inviting
all
their
friends
to
join
the
group
(with
each
press
Going/Interested,
the
information
spreads
on
timeline)

8. • Campaign
closure:
the
campaign
is
closed
with
impressions,
gratitude
and
announcement
for
the
next
Tally
Van.
We`ll
embed
Facebook
button
for
ideas,
what
would
buyers
like
to
happen
next,
what
kind
of
event
would
they
like.
And
ongoing
regular
tab
of
stylist
giving
advices
to
anyone
who
needs
professional
help
for
their
outfit
(available
option
..
Upload
image).