This document outlines a go-to-market strategy for Microtica.com, including identifying early adopters to contact via problems and solutions, establishing trust to address issues like lack of information, fear of migration, and maintenance guarantees. It profiles an ideal buying persona, emphasizes key values like pre-packed solutions and customization. It also involves analyzing competitors' pricing and services, and an internet marketing strategy using SEO, display networks, content marketing, and social media ads.

1. Go- t o- Market St art egy
f or Mi crot i ca. com BLUE OCEAN
Go-to-Market Strategy for Microtica.com
by DoXTeam

2. Adri j ana At anasova,
E- busi ness
Davi d Pavl oski ,
Devel oper
Gj orgj i
Pej kovski ,
Desi gner
Mi l a
Mi l i voevi kj ,
E- busi ness
Ana
Di mkovska,
Mar ket i ng

3. Cont act ed Earl y Adopt ersCont act ed Earl y Adopt ers
vi a:vi a:

4. Probl ems, Ri sks &Probl ems, Ri sks &
Sol ut i onsSol ut i ons
TrustTrust
IssuesIssues
Lack ofLack of
InformationInformation
Fear odFear od
MigrationMigration
Maintenance guarantyMaintenance guaranty
Data privacyData privacy
Source code ownershipSource code ownership

5. Ideal Buyi ng PesonaIdeal Buyi ng Pesona
Age: 35
Education: Computer Science (or other
related field)
Roles: IT Executive Manager
Goals: Support the company’s IT
strategy
Challenges: Reduced IT budget. Multiple
IT platforms. Old IT systems. Company is
afraid to change and, therefore, he is
afraid to move solutions due to fear of
failure.Tom,
Executive manager of IT
company

6. Key Val uesKey Val ues
Pre-packedPre-packed
solutionssolutions
CustomizatiCustomizati
onon
TechnicalTechnical
SupportSupport
Multiple programming languagesMultiple programming languages
CloudCloud
SolutionSolution

7. Compet i t or Anal ysi sCompet i t or Anal ysi s
PriciPrici
ngng
Number ofNumber of
microservircmicroservirc
eses
ThirdThird
partiesparties

8. I nt er net Mar ket i ngI nt er net Mar ket i ng
St r at egySt r at egy
SE
O
Display
Networ
k
Content
Marketing

9. AdWords - Di spl ayAdWords - Di spl ay
Net workNet work

10. AdWords - Di spl ayAdWords - Di spl ay
Net workNet work

11. AdWords - Di spl ayAdWords - Di spl ay
Net workNet work

12. Facebook AdsFacebook Ads

13. Li nked In AdsLi nked In Ads