safe driving awareness

1. SAFE DRIVING AWARENESS CAMPAIGN
VERSION 1.2
July 2016

2. CAR ACCIDENTS IN THE WORLD
SAFE DRIVING AWARENESS CAMPAIGN

3. No. 2
CAR ACCIDENTS IN NUMBERS
1.4 million people die every year in car accidents.
World Health Organization
#1 cause of death among people between 10-24 years old.

4. No. 3
CAR ACCIDENTS IN NUMBERS
68,000 children under five years old
die in car accidents every year.
National Center for Health Statistics

5. No. 4
CAR ACCIDENTS IN NUMBERS
National Center for Health Statistics
Causes injuries & disabilities to around
50 million people every year.

6. No. 5
CAR ACCIDENTS IN NUMBERS
518 billion Total Economic Cost.
World Health Organization

7. No. 6
CAR ACCIDENTS IN NUMBERS
By the year 2020:
Deaths caused by car accidents will exceed
deaths caused by HIV/AIDS.
ASIRT

8. No. 7
CAR ACCIDENTS IN NUMBERS
By the year 2030:
Car accidents will become
#5 leading cause of death.
65% increased in fatalities.
ASIRT

9. No. 8
CAR ACCIDENTS IN NUMBERS
In the Middle East:
66,000 people die on the spot every year.
World Health Organization
250,000 injuries and disabilities.
$65 billion spent on medical bills & damages
to properties.

10. No. 9
CAR ACCIDENTS IN NUMBERS
In the United States:
ASIRT
3.9 million visits to Emergency Rooms.
42.9% of ER visits arrive by ambulance.
More than twice as high as for other visits.
$230.6 billion in costs.
5.4 million car accidents every year.
Cell phones are involved in 1.6 million accidents.

11. TOP CAUSES OF CAR ACCIDENTS
RECENT STUDIES ON SAFE DRIVING

12. No. 11
TOP CAUSES OF CAR ACCIDENTS #3
Driving Under the Influence (DUI)
is the #3 leading cause of car accidents.

13. No. 12
TOP CAUSES OF CAR ACCIDENTS #3
Unlike most countries where DUI is ranked #3 cause of car accidents,
in Saudi Arabia; it’s Unsafe Lane Change, which is very common
among distracted drivers.
MOI Traffic Department

14. No. 13
TOP CAUSES OF CAR ACCIDENTS #2
Driving over the speed limit
is the #2 leading cause of car accidents.

15. No. 14
TOP CAUSES OF CAR ACCIDENTS #2
Driving over the speed limit
contributes to 1/3 of all car accidents.
“An adult pedestrian has less than a
20% chance of dying if struck by a car
at less than 50 km/h but almost a 60%
risk of dying if hit at 80 km/h.”
World Health Organization

16. No. 15
TOP CAUSES OF CAR ACCIDENTS #1
Distracted Driving
is the #1 leading cause of car accidents
in the world.

17. No. 16
TOP CAUSES OF CAR ACCIDENTS #1
Distracted Drivers are the main reason why Saudi people loose one family
member every 40 minutes.
Also, they are the main reason why 39,000 inpatients are currently occupying
more than 30% of all hospital beds in Saudi Arabia.
Saudi Traffic Safety Committee in Eastern Providence

18. No. 17
OTHER COMMON CAUSES OF CAR ACCIDENTS
Tailgating

19. No. 18
OTHER COMMON CAUSES OF CAR ACCIDENTS
Running Red Lights

20. No. 19
OTHER COMMON CAUSES OF CAR ACCIDENTS
Wrong-way Driving

21. No. 20
DRIVING DROWSY
Drivers sleeping less than 5 hours
are 5X more likely to crash.
They tend to fall asleep more on
high-speed, long, or rural highways.
drowsydriving.org

22. No. 21
DRIVING DROWSY
When you are driving drowsy,
you are potential to be:
42% stressed
32% impatient
12% driving faster
If you feel drowsy, pull over to take a nap.
drowsydriving.org

23. No. 22
OTHER COMMON CAUSES OF CAR ACCIDENTS
• Tire Blowouts
• Animal Crossings
• Reckless Driving (Drifting or Street Racing)
• Underage or Unlicensed Drivers
Stay alert…Do not get hurt!

24. DISTRACTED DRIVING IN NUMBERS
SAFE DRIVING AWARENESS CAMPAIGN

25. No. 24
FACTS ON DISTRACTED DRIVING
65% of near-crashes have
some form of distractions.

26. No. 25
FACTS ON DISTRACTED DRIVING
6 out of 10 teen crashes involve
some sort of distractions.

27. No. 26
FACTS ON DISTRACTED DRIVING
#1 cause of driver distraction is the
use of a cell phone.
It counts for 28% of all car accidents.
National Center for Health Statistics

28. No. 27
FACTS ON DISTRACTED DRIVING
65% of all adult drivers use their cell phones while driving:
• 50% answer calls and read texts.
• 35% answer and make calls, write and read texts.
• 15% surf the internet, updates their status, and all of the above.

29. No. 28
FACTS ON DISTRACTED DRIVING
At this moment in USA, 660,000 drivers
are using their cell phones or other
electronic devices while driving.

30. No. 29
FACTS ON DISTRACTED DRIVING
During the last three years, 450,000
tickets were issued to drivers in Riyadh
for using their cell phones and driving.
Traffic statistics / Riyadh Traffic Department

31. No. 30
FACTS ON DISTRACTED DRIVING
Using cell phones while driving make young
drivers react as slow as 70’s elders.

32. No. 31
RECENT STUDIES
AT&T - www.itcanwait.com/all
Dialing or reaching for a cell
phone makes you 3X more
likely to crash. Talking on
the phone makes it 4X…

33. No. 32
RECENT STUDIES
AT&T
Texting drivers are 23X
more likely to crash.
18X more dangerous
than Drunk Drivers.

34. No. 33
TEEN DRIVERS SURVEY
77% of teens said their parents tell
them not to call or text while driving...
“yet do it themselves all the time.”
Drive for results!
AT&T - www.itcanwait.com/all

35. No. 34
TEEN DRIVERS SURVEY
77% of teens
said their parents
tell them not to
call or text while
driving, yet do it
themselves “all
the time.”
.” But the good news..
“Teens whose parents set rules and monitor their driving in a helpful and
supportive way are 50% less likely to be involved in car accidents.”
But the good news..
Think before you ACT
Actions Changes Things
AT&T - www.itcanwait.com/all

36. No. 35
Manual
Distraction
KINDS OF DISTRACTED DRIVING
AVOID:
Typing..
Dialing phone numbers..
Reaching for the phone..
Do not take your hands off the wheel.

37. No. 36
KINDS OF DISTRACTED DRIVING
AVOID:
Looking at your phone..
or at the passenger next to you..
Visual
Distraction
Do not look away from the road.

38. No. 37
Mental
Distraction
KINDS OF DISTRACTED DRIVING
AVOID:
Using voice-activated texting..
or talking on a hands-free phone..
Do not think about something other than the road.

39. No. 38
Manual
Distraction
KINDS OF DISTRACTED DRIVING
1
Visual
Distraction2
Mental
Distraction
3
Texting involves all three kinds of distraction!

40. No. 39
OUT OF SIGHT, OUT OF MIND
Do not engage in activities which take
your attention away from the road!

41. FACTS ON TEXTING WHILE DRIVING
RECENT STUDIES ON SAFE DRIVING

42. No. 41
Did you know?
That you delay your brake time by
2.52 seconds when you text and drive…
This delay could be the difference between…life & death!
FACTS ON TEXTING WHILE DRIVING

43. No. 42
FACTS ON TEXTING WHILE DRIVING
During these few second, your car would move
a distance equal to a football field length.
Driving blind along this distance, a disaster could happen anytime.
Did you know?
That at a speed of 90 km per hour, your eyes are off the road for an average
time of 4.6 seconds when texting and driving.

44. No. 43
FACTS ON TEXTING WHILE DRIVING
That texting while driving kills 2 out of 10 people involved in car accidents.
Texting drivers kill more teens than drunk drivers.
Cohen Children's Medical Center
Did you know?

45. No. 44
TEXTING WHILE DRIVING AMONG TEENS
97% of teen drivers agree that
texting is dangerous…
43% of them admit to doing it anyway!

46. No. 45
TEXTING WHILE DRIVING AMONG ADULTS
77% of adults are confident that
they can safely text and drive…
56% of them claim it’s very easy!

47. No. 46
FACTS ON TEXTING WHILE DRIVING
27% of all drivers text while driving.

48. No. 47
TEXTING WHILE DRIVING
If you don’t want to go next…
Don’t drive and text!
Because it could be.. Your last text!

49. RUSTY’S STORY
SAFE DRIVING AWARENESS CAMPAIGN

50. No. 49
RUSTY’S STORY
End Distracted Driving.
Rusty was a very protective
motorcycle driver who used to wear
his hamlet and all other safety wear…

51. No. 50
One day, he was riding his
motorcycle on the highway…
RUSTY’S STORY

52. No. 51
When all of a sudden..
a 20-year old man, who was
texting and driving his car,
swerved into oncoming traffic
and caused a disaster
RUSTY’S STORY

53. No. 52
Rusty was struck and died
instantly from a broken neck.
RUSTY’S STORY

54. No. 53
Rusty’s parents have one question
which still remain unanswered…
RUSTY’S STORY
Was the text that important?

55. No. 54
RUSTY’S STORY
“You may get away with it four or five times, ten times,
or 50 times and not get hurt, or hurt someone else…
But there's going to be a day when you don’t!”
Faces of Distracted Driving

56. No. 55
RUSTY’S STORY
You don’t want them to respond to your text or call.

57. DRIVING THAT KILLS
SAFE DRIVING AWARENESS CAMPAIGN

58. No. 57
DRIVING THAT KILLS
If this little kid is dead because you
were driving and using your phone,
Would you tell his mother that…
you didn’t mean to kill him?

59. No. 58
DRIVING THAT KILLS
Or that…
you only looked down for a second?

60. No. 59
DRIVING THAT KILLS
Can you tell her that…
she will not play with the other kids
because you had to read some texts?

61. No. 60
DRIVING THAT KILLS
or can you tell this young man that...
he will not play football at all,
because you had to answer a call?

62. No. 61
DRIVING THAT KILLS
Adam was expecting his parents to be home at six…
Because of a text, he was orphaned at the age of six!
Always remember:
If you're using your cell phone and driving…One day, you could be among
drivers who kill!

63. COMMITMENT TO STOP DISTRACTED
DRIVING
SAFE DRIVING AWARENESS CAMPAIGN

64. No. 63
THE ART OF DRIVING
Any surgeon wouldn’t perform a surgery while calling or texting!
So why would anyone risk someone’s life by using a cell phone and drive?

65. No. 64
LOOK UP. LOOK DOWN. LOOK OUT!
Drivers who use their cell phones:
• Are driving under pressure.
• Will have slower reaction.
• Will not pay attention to lights or cars.
• Cannot keep their cars on track.
Contributes to 1/3 deaths in car accidents in Germany.
mercedes.com

66. No. 65
ARRIVE ALIVE
Cell Phone + Drive = Suicide
Think to yourself…
Is there a phone call or text that is worth
risking your life for?

67. No. 66
BETTER SAFE THAN NEVER
Those WHO CAN stop using cell phones:
• Save their lives and the lives of others
around them (road users, pedestrians,
cyclists)..
• Save their money (No tickets).
• Will become good role model citizens.

68. No. 67
ZERO HOUR
What you are about to start will:
Change the future of others.
Save lives and help shape the future.
Make a difference in the lives of those
who are engaged in distracted driving.

69. No. 68
DRIVERS WHO CAN..DRIVE CHANGE
Yes you can… make a difference!
with one simple choice…
COMMITMENT
The fight to end distracted driving
starts with you…
Make the commitment to drive phone-free today.

70. No. 69
IT’S TIME TO TAKE CONTROL
Keep both hands on the steering wheel.
Focus on the road…not on your phone!

71. No. 70
COMMITMENTS TO STOP DISTRACTED DRIVING
YES I CAN:
• Drive without phone or any distraction.
• Wait or pull over to a safe location if I
want to use my cell phone.
• Designate a sub-texter if I’m driving
and offer it when I’m the passenger.

72. No. 71
COMMITMENTS TO STOP DISTRACTED DRIVING
YES I CAN:
• End any conversation once I know
the other person is driving unless he
or she pulls over.
• Ask a distracted driver to pull over or
drive safer when I’m the passenger.

73. No. 72
COMMITMENTS TO STOP DISTRACTED DRIVING
YES I CAN:
Avoid all other distracted driving
activities including:
• Using GPS while the car is in motion.
• Listening to overly loud music.
• Reaching for items in the car.
• Slowing down to look at a crash scene.
• Eating, drinking, or smoking etc.

74. No. 73
IT’S TIME TO TAKE CONTROL
Just as you are committed to your work…
Be committed to safe driving…
And always remember “engine on, mobile off.”

75. No. 74
SPREAD THE WORD, DON'T LET IT STANDS HERE
Then take the next step…
Commit to helping us spread the message that…
distracted driving kills,
and multitasking is a myth…
it is only driving death!