Social Media and Its application in the teaching and learning in the Business Studies Department of Ibra College of Technology,

1. Takeaways from the implementation of Social Media in the
Business Studies Department of Ibra College of Technology
Dr. Manishankar Chakraborty
&
Mr. Fahad Humood Al-Rashdi
Ibra College of Technology, Sultanate of Oman
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3. Contents
• Audience Insight
• Fact file-Facebook
• Facts and Figures-YouTube
• The Brainchild
• Tools used for Convergence
• Snapshot of Social Media Tools
• Positioning
• Challenges-Lecturers
• Feedback-From the Horses Mouth
• Conclusion
• Reference
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4. Audience Insights
• A lot has been discussed till date in all the
workshops on SM in Teaching-Learning.
• Nicknamed even by my pals…..
• Can I request you all to share your
observations on the basis of your
understanding/experimentation of SM in your
academic delivery process?
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5. Fact file-Facebook
(as on 4th September 2014)
• 57% women, 43% Men Fans/Likes in Facebook Page
• Organic (Direct) Reach- 52% women and 48% men
comprised of the audience
• 60% of audience in 18-24 years age bracket, 13% in
25-34 years age bracket, 25% in the 35-44 years age
bracket and 2% in 13-18 years age bracket for both
genders
• Engagement with 97% of the audience
• Semesters- Spring 2013-2014 and Summer 2013-2014
• Sections- 1 in Spring and 2 in Summer
• Levels-Advanced Diploma and Bachelor
• Source- https://www.facebook.com/DrManisPage/insights and internal records
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6. Facts and Figures-YouTube
(as on 4th September 2014)
• 6 subscribers
• 694 views
• Source- http://www.youtube.com/user/drmanishankar12/about
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7. The Brainchild
• Motivation from the College Administration
• Free hand to innovate by the Department
Administration
• Experiential Learning on the part of lecturers and
students
• Value Added Learning Takeaways both by the students
and the lecturers
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8. Tools used for Convergence
• Facebook
• YouTube
• Personal Blogs
• Personal Micro-blog
• Slideshare
• Whatsapp (Occasional)
• MOODLE
• White Board
• Classroom Lecture
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9. Snapshot of
Social Media Tools
• https://www.facebook.com/DrManisPage
• http://www.youtube.com/user/drmanishanka
r12/videos
• http://manishankarthetrainer.blogspot.com/2
014/05/performance-appraisal-and-productivity.
html
• http://manishankarscribbles.wordpress.com/
2014/05/24/nuances-of-teamwork-management/
• http://www.slideshare.net/DrManishankar/
• https://twitter.com/manitwitts
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10. Positioning as part of
Teaching-Learning Plan
• Lecturing through Case/Situation Analysis
• Classroom/Home-task Video Analysis
• Reinforcement Tool
• Assignments
• Round the Clock Interaction and Doubt Clarification
• Announcements and Awareness
• Tool for motivation
• Comparison of online behavior with that of the
classroom behavior
• Evaluate student Involvement in the learning process
• Track the convenience of using technology as part of
the teaching-learning process
• Knowledge Sharing
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11. Challenges-Lecturer
• Resistance to change
• Blending with the right positioning vis-a-vis other
teaching-learning tool
• Perennial Motivation
• Nullifying distraction while being used during
classroom hours
• Identity related issues especially for girl students
• Channelizing the active online behavior within the
classroom for the introverts
• Tracking responses and responding even after college
hours
• Increased level of commitment and involvement by
lecturer-student duo
• Tight deadlines and limited time within the semester
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12. From the Horses Mouth-
Positives
• Motivates to study during relaxation
time
• Learning as fun
• Smart phones to better use
• Organized revision and follow-up
• Doubt clarification faster
• Easier way to understand and retain
• Takes care of the missed sessions
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13. From the Horses Mouth-
Challenges
• New learning method-Resistance to
change
• Poor/No Internet connectivity at times
• Unavailability of vacant computers in
the institution
• Balancing with other course/academic
schedules
• No motivation from fellow students
• Needs more learning resources online
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14. From the Horses Mouth-
Opportunity for Improvement
• Awareness should be increased
for all
• Level of motivation should be
enhanced
• Participation mandatory through
marks
• Providing time and internet
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15. Conclusion
• Social Media in Teaching and Learning enhances the
value both for the Learner and the Lecturer.
• The key to success lies in INNOVATION,
PERSEVERANCE, RIGHT POSITIONING & CONTINUOUS
MOTIVATION.
• Once the appetite of the learner increases they want it
more.
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16. References
• Chakraborty, M. (2005). Blog. Retrieved 4th September 2014, from
http://www.manishankarthetrainer.blogspot.com/
• Chakraborty, M. (2005). Blog. Retrieved 4th September 2014, from
http://manishankarscribbles.wordpress.com/
• Chakraborty, M. (2005). Micro-Blog. Retrieved 4th September 2014, from
https://twitter.com/manitwitts
• Chakraborty, M. (2013). Facebook Page. Retrieved 4th September 2014, from
https://www.facebook.com/DrManisPage
• Chakraborty, M. (2009). Slideshare. Retrieved 4th September 2014, from
http://www.slideshare.net/DrManishankar/
• Chakraborty, M. (2007). YouTube. Retrieved 4th September 2014, from
http://www.youtube.com/user/drmanishankar12/videos
• Administrator (n.d.). Ibra College of Technology. Retrieved 4th September 2014,
from www.ict.edu.om
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