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• The Balanced Scorecard (BSC) focuses
into fourareas:
1. Financial perspective (financial
measures)
2. Customerperspective (customer
satisfaction)
3. Internal business process perspective
(e.g., productivity and speed)
4. Learning and innovation (e.g., training
and numberof new patents or
003 balanced scorecord & value chain
003 balanced scorecord & value chain
003 balanced scorecord & value chain
003 balanced scorecord & value chain
003 balanced scorecord & value chain
003 balanced scorecord & value chain
003 balanced scorecord & value chain
003 balanced scorecord & value chain
003 balanced scorecord & value chain

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003 balanced scorecord & value chain