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Efficient resource management through ICT
1. ICAR-NATIONAL DAIRY RESEARCH INSTITUTE
EASTERN REGIONAL STATION
A-12, Kalyani-Nadia-741235, West Bengal
Efficient Resource Management through
ICT based Extension Advisory Services for
Sustainable Livelihood Development
Dr. Asif Mohammad
Scientist
ICAR-National Dairy Research Institute, ERS
Kalyani,741235
2. ICAR-NATIONAL DAIRY RESEARCH INSTITUTE
EASTERN REGIONAL STATION
A-12, Kalyani-Nadia-741235, West Bengal
Introduction
• All the stakeholders in the agriculture
production system need information about
different phases of production to marketing.
• Pluralistic information flows between
farmers and providers of agricultural
information often experience weak linkages.
3. ICAR-NATIONAL DAIRY RESEARCH INSTITUTE
EASTERN REGIONAL STATION
A-12, Kalyani-Nadia-741235, West Bengal
• These have caused major “bottlenecks” in
national agricultural technology systems and
limiting their effectiveness in contributing to
agricultural development’ (Kiplang’at, 2003).
• Collecting and disseminating information is
often difficult and costly.
4. ICAR-NATIONAL DAIRY RESEARCH INSTITUTE
EASTERN REGIONAL STATION
A-12, Kalyani-Nadia-741235, West Bengal
Source: FAO-ITU. Adapted from E-Agriculture Strategy Guide: Piloted in Asia-Pacific Countries
5. ICAR-NATIONAL DAIRY RESEARCH INSTITUTE
EASTERN REGIONAL STATION
A-12, Kalyani-Nadia-741235, West Bengal
Key strengths of ICT
New range of additional media that can be part
of the communication
These new media have features that enable
sharing of information on needs and local
knowledge
Can increase efficiency in use of development
resources
Can result in less duplication of activities
Tend to reduce communication costs
6. ICAR-NATIONAL DAIRY RESEARCH INSTITUTE
EASTERN REGIONAL STATION
A-12, Kalyani-Nadia-741235, West Bengal
Rapid speed of communication – locally, nationally
and globally.
Access to Information resources of the whole world,
beyond state and national boundaries (improved
reach).
Instant access to the important resources –people
and literature. Extension journals, newsletters (less
time).
Facilitates two-way communication –e-mails, Chat
Groups, discussion forums.
Easy documentation as all the communication is in
digital form.
7. ICAR-NATIONAL DAIRY RESEARCH INSTITUTE
EASTERN REGIONAL STATION
A-12, Kalyani-Nadia-741235, West Bengal
Key Weaknesses
Can lead to technological dependence
Capital cost of technologies, and cost of
ongoing access and support, can be high
Inherent need for capacity-building
Lack of accessible telecommunications
infrastructure in many rural and remote areas
8. ICAR-NATIONAL DAIRY RESEARCH INSTITUTE
EASTERN REGIONAL STATION
A-12, Kalyani-Nadia-741235, West Bengal
ICT in Agriculture – Global Scenario
WAICENT (World Agricultural Information
Centre) of FAO
Women of Uganda Network (WOUGNET)
Solomon Islands People First Network
Manobi – Senegal
Virtual Extension and Research Communication
Network
9. ICAR-NATIONAL DAIRY RESEARCH INSTITUTE
EASTERN REGIONAL STATION
A-12, Kalyani-Nadia-741235, West Bengal
ICT initiatives in India
Agricultural/Rural Development theme
Village Knowledge Centers (MSSRF)
Akshaya Program (Government of Kerala)
E-Sagu of IIIT, Hyderabad - Agriculture
Jai Kisan & Kisan Soochna Kendras (Govt of
India-Public Privatepartnership- agriculture)
10. ICAR-NATIONAL DAIRY RESEARCH INSTITUTE
EASTERN REGIONAL STATION
A-12, Kalyani-Nadia-741235, West Bengal
Public services
E-Sampark- Public utility payment gateway -
Chandigarh Administration
Drishtee & n-Logue (n-Logue Communications)–
Low cost Kiosks
Microsoft’s Saksham Centres- Rural development
Technology & Common Services Centers (Ministry
of Information) – Multi purpose
Aaqua (IIT, Mumbai)
11. ICAR-NATIONAL DAIRY RESEARCH INSTITUTE
EASTERN REGIONAL STATION
A-12, Kalyani-Nadia-741235, West Bengal
SMS portal-Experience of
ERS of ICAR-NDRI
12. ICAR-NATIONAL DAIRY RESEARCH INSTITUTE
EASTERN REGIONAL STATION
A-12, Kalyani-Nadia-741235, West Bengal
Problems faced by farmers pertaining
to receiving information
i. Limited valid sources of information
ii. Access of information
iii. Shortage of extension manpower
iv. Lack luster attitude of farmers
v. Right information at right time
16. ICAR-NATIONAL DAIRY RESEARCH INSTITUTE
EASTERN REGIONAL STATION
A-12, Kalyani-Nadia-741235, West Bengal
Utility of SMS portal as perceived by
different age group category
Utility score Total
11 12 13 14 15
Age Young Count 3 1 2 8 23 37
% within
Age
8.1% 2.7% 5.4% 21.6% 62.2% 100.0%
Middle Count 2 3 4 8 34 51
% within
Age
3.9% 5.9% 7.8% 15.7% 66.7% 100.0%
old Count 0 0 2 4 6 12
% within
Age
0.0% 0.0% 16.7% 33.3% 50.0% 100.0%
Total Count 5 4 8 20 63 100
% within
Age
5.0% 4.0% 8.0% 20.0% 63.0% 100.0%
17. ICAR-NATIONAL DAIRY RESEARCH INSTITUTE
EASTERN REGIONAL STATION
A-12, Kalyani-Nadia-741235, West Bengal
Utility of SMS portal as perceived by
different education group category
Utility score
Total
11 12 13 14 15
Education
Primary
Count 0 0 2 5 14 21
% within
Educat
0.0% 0.0% 9.5% 23.8% 66.7% 100.0%
8th
standard
Count 2 1 1 3 15 22
% within
Educat
9.1% 4.5% 4.5% 13.6% 68.2% 100.0%
Secondar
y
Count 0 1 2 2 11 16
% within
Educat
0.0% 6.2% 12.5% 12.5% 68.8% 100.0%
HS
Count 0 1 3 5 8 17
% within
Educat
0.0% 5.9% 17.6% 29.4% 47.1% 100.0%
Grad
Count 3 1 0 5 15 24
% within
Educat
12.5% 4.2% 0.0% 20.8% 62.5% 100.0%
Total
Count 5 4 8 20 63 100
% within
Educat
5.0% 4.0% 8.0% 20.0% 63.0% 100.0%
18. ICAR-NATIONAL DAIRY RESEARCH INSTITUTE
EASTERN REGIONAL STATION
A-12, Kalyani-Nadia-741235, West Bengal
Positive outcome of SMS portal
i. Information at right time
ii. Decision making
iii. Moral support
iv. Rationalization of activities
v. Economic benefit
vi. Authenticity
19. ICAR-NATIONAL DAIRY RESEARCH INSTITUTE
EASTERN REGIONAL STATION
A-12, Kalyani-Nadia-741235, West Bengal
Initiatives of ICAR-NDRI
27. ICAR-NATIONAL DAIRY RESEARCH INSTITUTE
EASTERN REGIONAL STATION
A-12, Kalyani-Nadia-741235, West Bengal
Conclusions
Information Communication Technology in the
agriculture is in growing stage in the Indian
perspective
Information Communication Technology will
bring a highly developed agriculture by
Its worthwhile contributions to the society
Narrowing down the enormous gap between
the researchers and farmers in the coming
decades.