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Weird signs advertisements
1.
2. Weird
signs &
Advertisements
Dr. Ahmad Faraz
Department of Marketing
College of Business Administration (CBA(
University of Dammam
Kingdom of Saudi Arabia
drafaraz@gmail.com
Advertising is everywhere. Most of us have learned to ignore the commercials that are forced upon us. We simply change channels when ads come on TV, we tune to a different radio station when commercials interrupt the music and we peek into a torrent site when too many popups test our patience. These days, we’ll only remember an ad is if it’s presented to us in a truly remarkable way, and the weird methods used in these ads are perfect examples of what will actually stick with us.
In Latin, ad vertere means "to turn toward."
Advertising or Advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.
Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labor.[citation needed]
The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Your first reaction to this ad will be to run to the comments section and call us idiots for showing you something that’s clearly been photoshopped, but we can assure you that this huge Cock light is real.
The tobacco industry was one of the firsts to make use of mass production, with the introduction of the Bonsack machine to roll cigarettes. The Bonsack machine allowed the production of cigarettes for a mass markets, and the tobacco industry needed to match such an increase in supply with the creation of a demand from the masses through advertising. The tobacco companies pioneered the new advertising techniques when they hired Bernays to create positive associations with tobacco smoking. Remember, the Marlboro Man?
Sight and sound are, obviously, the senses that most ads take advantage of. But smell can also be used to promote certain products thanks to the wonders of scratch and sniff, and even touch gets in on the action with, like, carpet samples or whatever. That leaves taste, the slacker sense of the advertising world.
Thomas J. Barratt from London has been called "the father of modern advertising".
Working for the Pears Soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans, images and phrases. One of his slogans, ""Good morning. Have you used Pears' soap?" was famous in its day and well into the 20th century.
Under Barratt's guidance, Pears Soap became the world's first legally registered brand[and is therefore the world's oldest continuously existing brand.
The message is supposed to be “that’s how your colleagues feel your breath!” although we suspect that the average person’s first reaction was more along the lines of “gross, who left this happen?” But either way, they’d definitely remember the brand name.
The most effective ads are ones where people have absolutely no choice but to watch. We can change TV channels to avoid a commercial, but if you’re sitting on this park bench or in a movie theatre you’re pretty much forced to sit through the ads, unless you close your eyes and plug your ears with popcorn.
Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome
Advertising increased dramatically in the United States as industrialization expanded the supply of manufactured products. In order to profit from this higher rate of production, industry needed to recruit workers as consumers of factory products. It did so through the invention of mass marketing designed to influence the population's economic behavior on a larger scale.
Advertising is at the front of delivering the proper message to customers and prospective customers. The purpose of advertising is to convince customers that a company's services or products are the best. Food industry is no exception.
Coming up with an ad of any kind, let alone a creative one, is hard work. So why bother going through all that effort when you can just slap your brand name onto commercials made by other people? Sure, some downers might call that “unethical,” but the advertising people simply refer to it as “marketing.”
In the 1910s and 1920s, advertisers in the U.S. adopted the doctrine that human instincts could be targeted and harnessed – "sublimated" into the desire to purchase commodities. Edward Bernays, a nephew of Sigmund Freud, became associated with the method and is now often considered the founder of modern advertising.