.

1. Hypothesis journeys
A first time user signs up
and makes a simple
change
A
An exporter adds a person
to their establishment
B
An exporter prepares to
export to a new market.
C
A DAWE product manager
utilises a shared source of
truth for user data
D

2. Other DAWE systems
!
A
Public Logged-in
Common External Identity (CEI)
VA L P R O P
J O B
D I R E C T O R Y
Profile Profile
ERA - add person to est. flow
NEXDOC - dairy cert. flow
B
C
D
F O R M
TA S K S
J O B
D I R E C T O R Y
Update details
T O N E W
U S E R S
Find job
J O B
D I R E C T O R Y
2 n d l e v e l
J O B
G U I D A N C E
Job landing
W E B
S E A R C H
J O B
G U I D A N C E
Checklist landing
C H E C K L I S T
J O B
G U I D A N C E
Job landing
Content
Job
Content
Job
…
T O
I N T E R N A L
P M s
K E Y S ,
M E T H O D S
API specs
Profile.
Onboarding
F O R M
Site map with journeys
Legend
Grey space
An external system
A PA G E
C O M P O N E N T
A web page
An email

3. A first time user signs up
and makes a simple
change
A
User
Erik is an experienced export manager for Cowra
Lamb. He is used to dealing with us via paper
based forms and complex systems and would like
easier, faster export processes.
He has no idea a solution is available where he
can securely manage all his transactions in one
place.
Related jobs
As an exporter I want…
• my export journey to be easy
• one place to sign on to access, and manage all
my export interactions
• to tell DAWE quickly when something changes
• to set my preferences so I receive tailored
information via my preferred channel

4. A
Public Logged-in
Common External Identity (CEI)
Legend
Grey space
An external system
A PA G E
C O M P O N E N T
A web page
An email
Profile
F O R M
TA S K S
J O B
D I R E C T O R Y
Update details
T O N E W
U S E R S
Onboarding
F O R M
A first time user
signs up and makes
a simple change
Scenario
Erik receives an email inviting him to sign up for
DAWE’s new digital export service. He creates an
account, verifies his email, and sets his preferences.
Erik is then taken to his logged in profile.
He sees his establishments, and one-click access to
relevant tasks. Erik updates an address quickly.
Key result
Exporters have reduced red tape burden and can
focus on growing their business, which in turn boosts
our economy.

5. Howard
Howard owns, Daisy Inc, a large dairy farm. He
needs to add a person to one of the
establishments where his products are inspected.
This is a lengthy process involving a paper form
that disappears into the system with no visibility.
An exporter adds a person
to their establishment
B
Related jobs
As an export client I want…
• to easily add or remove a person from my
establishment
• to register a new establishment or vary an
approved arrangement
• to easily change ownership of my establishment
• to manage my establishments in one place that
links to related services

6. Public Logged-in
Legend
Grey space
An external system
A PA G E
C O M P O N E N T
A web page
An email
Profile
ERA - add person to est. flow
B
TA S K S
J O B
D I R E C T O R Y
J O B
G U I D A N C E
Job landing
W E B
S E A R C H
An exporter adds a
person to their
establishment
Scenario of use
Howard has an export account. Via Google, he navigates to his logged in page, as the
service remembers him. Howard skips the profile window to a landing on a page that
tells him everything he needs to know to complete the task.
Without leaving the service, Howard seamlessly accesses ERA processes he needs to
add a person to the establishment. A progress update confirms the person has been
added.
Key result
A modern export system shows we have responded to sector needs and puts DAWE on
par with international standards.

7. Trinh
Trinh currently exports her Almond Society almond
milk to the US. She would like to expand to Japan,
as Austrade has helped her identify new markets
there.
Through Austrade’s website, she is taken to a sign
up landing page for the new digital export service.
As an exporter I want to
receive up to date market
insights, and changes to
importing country
regulations
An exporter prepares to
export to a new market
C
Related jobs
As an exporter I want…
• to achieve and maintain compliance
• to monitor where my transactions are in the
process through status updates, guidance and
support
• to easily apply for and manage registrations and
approvals

8. Public Logged-in
Legend
Grey space
An external system
A PA G E
C O M P O N E N T
A web page
An email
Profile
C
TA S K S
J O B
D I R E C T O R Y
Find job
J O B
D I R E C T O R Y
2 n d l e v e l
J O B
G U I D A N C E
Checklist landing
C H E C K L I S T
Content
Job
Content
Job
…
An exporter
prepares to export
to a new market
Scenario of use
Trinh opens her profile, and navigates to the checklist for new
import market approval and starts working through it. For the first
item, she uses a pre-populated digital form to apply for approval to
export to this new market. Rather than emailing and phoning DAWE
to find out where her application is up to, she receives automatic
progress notifications.
Her application is approved and Trinh is ready to export to Japan.
Key result
Enabling exporters to access new markets contributes to the
Ag2030 $100 billion vision.

9. Ara - Audit Management System (AMS) Product
Manager
Ara manages a labour intensive data management
system that asks users for the same details, even
though they’ve supplied this data to other systems.
Consequently, her data is often not up to date. She
has to ask people for more detail. Mistakes and
inconsistencies arise with this inefficient data
handling model.
A DAWE product manager
utilises a shared source of
truth for user data.
D

10. Public Logged-in
Legend
Grey space
An external system
A PA G E
C O M P O N E N T
A web page
An email
D
T O
I N T E R N A L
P M s
K E Y S ,
M E T H O D S
API specs
Scenario of use
Ara receives an email about the new digital export API service
and learns more.
Now
Ara benefits from single sign on, better communication with
third party suppliers, and up to date, accurate information.
Key result
The export process is less siloed, and delivers superior open
data and outcomes across the sector.
A DAWE product
manager utilises a
shared source of
truth for user data.

11. Other DAWE systems
A
Public Logged-in
Common External Identity (CEI)
VA L P R O P
J O B
D I R E C T O R Y
Profile Profile
ERA - add person to est. flow
NEXDOC - dairy cert. flow
B
C
D
F O R M
TA S K S
J O B
D I R E C T O R Y
Update details
T O N E W
U S E R S
Find job
J O B
D I R E C T O R Y
2 n d l e v e l
J O B
G U I D A N C E
Job landing
W E B
S E A R C H
J O B
G U I D A N C E
Checklist landing
C H E C K L I S T
J O B
G U I D A N C E
Job landing
Content
Job
Content
Job
…
T O
I N T E R N A L
P M s
K E Y S ,
M E T H O D S
API specs
Profile.
Onboarding
F O R M
Site map with journeys
Legend
Grey space
An external system
A PA G E
C O M P O N E N T
A web page
An email

12. Other DAWE systems
Public Logged-in
Common External Identity (CEI)
VA L P R O P
J O B
D I R E C T O R Y
Profile Profile
ERA - add person to est. flow
NEXDOC - dairy cert. flow
F O R M
TA S K S
J O B
D I R E C T O R Y
Update details
Find job
J O B
D I R E C T O R Y
2 n d l e v e l
J O B
G U I D A N C E
Job landing
W E B
S E A R C H
J O B
G U I D A N C E
Checklist landing
C H E C K L I S T
J O B
G U I D A N C E
Job landing
Content
Job
Content
Job
…
K E Y S ,
M E T H O D S
API specs
Profile.
Onboarding
F O R M
Site map with user flow
Legend
Grey space
An external system
A PA G E
C O M P O N E N T
A web page
An email