We are the exclusive global licensor of The Wright Brothers® name and trademark on products & services. This presentation is a snapshot or capture of our business-to-date.

1. THE WRIGHT BROTHERS USA, LLC
Overview

2. The world’s first global celebrities, Wilbur and Orville Wright’s
creative and inventive genius changed the world forever.

3. The two entrepreneurial brothers owned a
bicycle shop in their hometown of Dayton, Ohio
and spent their spare time working towards
a dream of taking mankind from wheels to wings.
The two entrepreneurial brothers owned a
bicycle shop in their hometown of Dayton, Ohio
and spent their spare time working towards
a dream of taking mankind from wheels to wings.

4. Their efforts culminated on
December 17, 1903 with the first flights
of a manned, powered flying machine.

5. The Wright Brothers® brand embodies their
indomitable human spirit of ingenuity,
perseverance, resilience and courage.

6. Official Global Licensor
• The Wright Brothers USA, LLC has been
appointed by The Wright Brothers Family
Foundation of Dayton, Ohio as the exclusive,
global licensor of The Wright Brothers®
trademark, brand and name for use on
products and services.

7. Our Mission
To create a portfolio of The Wright Brothers®
branded products that imparts the
spirit and style of the Wright brothers.

8. Our Vision
To build the Wright brothers’ legacy
into a top global brand.

9. Primary logotype
High-class, timeless elegance reflecting the brothers’
exalted status internationally and in perpetuity.

10. Wright Flyer icon
Inspired by the
1905 Wright Flyer III,
photo of Flight 46
at Huffman Prairie

11. Taglines
Inspires one to make their own imprint on the world to pioneer
and lead, following in the footsteps of the brothers’
world-changing invention

12. Inspired by the
1901 Wright wind tunnel
The Wright Brothers®
proprietary wind tunnel-
patterned lining

13. Our Competitive Advantages
• Universal recognition of the name
• Permanent historical value
• Untarnished image of the brothers
• Universally identified with innovation
• Exclusive merchandise licensor worldwide

16. Case Study—Shinola (Watch)
• The Wright Brothers® Limited Edition
watch by Shinola
– 500 each of 46 mm & 40 mm cases
– 1,000 sold out in 1 month
– US$1,000 retail price
– 67% increase of highest retail price to
date for Shinola
– US$1,000,000 total retail sales

17. THE WRIGHT BROTHERS® LICENSED PRODUCT
The Wright Brothers® Limited Edition watch by Shinola

18. The Wright Brothers® Limited Edition watch packaging

19. Case Study—Shinola (Bicycle)
• The Wright Brothers® Limited Edition
Wright Flyer bicycle by Shinola
– 25 limited-run bicycles
– Sold out in 3 months
– US$2,995 retail price
– ≈US$75,000 total retail sales

20. THE WRIGHT BROTHERS® LICENSED PRODUCT
The Wright Brothers® Limited Edition Wright Flyer city bike by Shinola

21. THE WRIGHT BROTHERS® LICENSED PRODUCT
The Wright Brothers® Limited Edition Wright Flyer city bike by Shinola

23. Case Study—Bremont
• The Wright Brothers® Limited Edition
Wright Flyer watch by Bremont
– 50 White Gold, 100 Rose Gold &
300 Stainless Steel watches
– Original 1903 Wright Flyer wing fabric
swatch integrated into the rotor of each
watch movement
– 450 watches nearly sold out (only
Stainless Steel remain)

24. Case Study—Bremont
• The Wright Brothers® Limited Edition
Wright Flyer watch by Bremont
– US$44,000 White Gold,
US$33,000 Rose Gold &
US$22,000 Stainless Steel retail prices
– 120% increase in highest
retail price point to date for
Bremont Watch Company
– ≈US12,000,000 total retail sales

25. THE WRIGHT BROTHERS® LICENSED PRODUCT
The Wright Brothers® Limited Edition Wright Flyer by Bremont

26. …with original wing cloth from the 1903 Wright Flyer I

27. The Wright Brothers® Limited Edition Wright Flyer watch packaging

28. THE WRIGHT BROTHERS®
STORE

29. The Wright Brothers Store
• Short-term opportunity to use the product
to illustrate to potential licensees the value
of connecting the Wright brothers name
to product
• Long-term intention to sell the retail
store business

32. THE WRIGHT BROTHERS®
Wilbur & Orville Collection full shearling leather flight jacket

34. THE WRIGHT BROTHERS®
Huffman Prairie Collection satin lining leather flight jacket

41. THE WRIGHT BROTHERS®
VAN CLEVE 1896

43. THE WRIGHT BROTHERS®
ST. CLAIR 1896

45. THE WRIGHT BROTHERS®
Hawthorn Hill rollerball pens

47. THE WRIGHT BROTHERS®
Inspirational T-shirts

48. THE WRIGHT BROTHERS®
Classic crew sweatshirts

49. THE WRIGHT BROTHERS®
Cotton twill flight caps

51. THE WRIGHT BROTHERS®
Brand awareness print advertisement

52. THE WRIGHT BROTHERS®
E-mail promotions

53. THE WRIGHT BROTHERS®
Digital advertising

54. THE WRIGHT BROTHERS®
Product display

55. THE WRIGHT BROTHERS®
Certificate of authenticity

56. THE WRIGHT BROTHERS®
Product hangtags

58. THE WRIGHT BROTHERS®
Wee & The Wright Brothers feature-length animated film

61. THE WRIGHT COMPANY FACTORY
1st American airplane factory (1910)