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Recommendations And Fair Warnings

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The document is a collection of some of the recommendations the company has received from its clients. It provides valuable insight into the workings of Ria Davidson Communications.

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Recommendations And Fair Warnings

  1. 1. “In 20 years as a marketing professional, at leading companies including P&G, Heinz and Cincinnati Bell, I have not come across an employee, agency partner or consultant more dedicated to the success of the business or the good of the team.” Page 8 “I… often work with the best communications agencies in the world. Over the years, I have seen the results of Ria’s PR efforts and she is a star with what she has done.” Page 6 “She has more energy than a two-year old on chocolate… Whenever I have needed her, she’s been there. Period.” Page 2 “There are times in every organization’s life when a challenging event tests the mettle of its employees, and its consultants. We were tested and we were fortunate to have Ria Davidson as our public relations consultant.” Page 5 “Under Ria’s direction, we were able to achieve a level of accurate reporting by the local newspapers and television stations...” Page 12 “… she impressed me with both her high-level strategic thinking, as well as her intense attention to detail… Above all, I was amazed by Ria’s passion for our company’s interests.” Page 11 “You’d be lucky to have her.” Page 7 “...she is professionally aggressive with the project and she is tenacious enough to follow up as needed to have successful completion of project segments...” Page 10 “I always looked forward to talking to Ria. She would add to my ideas, bring new thinking and suddenly I knew we were making progress.” Page 4 “Ria, I would highly recommend your work to any organization. You always hit the ground running and that’s half the battle.” Page 3 “Even if someone could do this as well as Ria Ria Davidson (and I don’t believe they could)...” Communications Page 13 Recommendations and “...this program was a tremendous success.” Page 9 Fair Warnings
  2. 2. TABLE OF CONTENTS Aristech Acrylics, Kentucky ..................................................................... 2 Ashland Inc., Kentucky . ......................................................................... 3 Ashland Inc., Kentucky............................................................................ 4 Cincinnati Country Day School, Ohio ....................................................... 5 Consumer Products Manufacturer, Ohio .................................................... 6 Corporex ............................................................................................... 7 Kentucky Department of Transportation, Kentucky ................................... 8 OPW, Ohio ............................................................................................ 9 Ryland Group, Inc., California .................................................................. 10 Ryland Homes Ohio Valley Division, Ohio ................................................. 11 John Phillips, WLW ................................................................................. 12 ADDITIONAL REFERENCES (as of August 2006) Air10, Ohio Cognis Corporation, Ohio APAC, Inc. (Div. of Ashland Inc.), Columbus Steel Drum, Ohio Georgia Culvers, Ohio Ashland Specialty Chemical Co., Ohio Frost, Brown, Todd, Ohio Atlas Insurance Agency, Ohio Rhein Interests, Ohio Bob Evans Restaurants Speaking of Women’s Health Butler Technology & Career Summit Country Day School, Ohio Development Schools, Ohio Sun Chemical, Ohio The Christ Hospital Board of Trustees, Ohio Taubman Company, Michigan The City of Monroe, Ohio Village of Indian Hill, Ohio
  3. 3. Date: December 23, 2004 To: Prospective client From: Dan Lacy, retired Vice President, Corporate Affairs, Ashland Inc. Subject: Ria Davidson If you are reading this letter then you need Ria to help you. I know the feeling. Even when I had other PR agencies on retainer, there were many times in my career at Ashland that I just simply needed to get a situation resolved, get a fresh set of ideas or get an important project completed quickly and professionally. Ria always delivered. Working with agencies or consultants can be frustrating and sometimes the work is not what you were hoping for. I always looked forward to talking to Ria. She would add to my ideas, bring new thinking and suddenly I knew we were making progress. Ria delivers on time, on budget and the only surprises will be good ones. She can tell you the details of the projects we’ve worked on together. I can only give you my professional advice after 33 years in the business and 28 years at Ashland…call Ria. Best wishes, Dan Lacy 513/244-4611
  4. 4. Date: November 16, 2004 Energetic, positive, strategic and creative - and faster than a speeding idea - no it isn’t “PR Woman” it is PRCounselor! Ria captures the essence of the communication need and creates programs that are designed specific to the client’s request. Actually, I am wrong. Ria takes the request further and develops a possibility that very often supersedes even the best possible outcomes - and expectations. I am a PR manager for a large consumer products company and often work with the best communications agencies in the world. Over the years, I have seen the results of Ria’s PR efforts and she is a star with what she has done. Being a small boutique agency of one, she often surprises everyone with the results she obtains on behalf of her clients without a full staff behind her. I am her friend, admirer and at times, have been the “Client” and wish her on anyone with the need of excellent PR capability. Sincerely, Elaine Plummer External Relations Manager
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  7. 7. Subj: Retirement Announcement Date: 6/24/2004 12:58:57 PM Eastern Standard Time From: Bob.Hill@ky.gov To: PRCounselor@aol.com Ria, I'm contacting you to let you know that I will be retiring from the Kentucky Transportation Cabinet effective August 1, 2004. I just want to take a moment to thank you for the wonderful job you did for ODOT and the KYTC on the Beat the Jam public information and education program. Your firm, under your leadership, reinvented and reinvigorated what had frankly become a stale public information program known as Go With the Flo. Beat the Jam brought new energy and vitality to this important public information program at a critical time. As you will remember, it seemed that there were highway reconstruction projects on every interstate in the Greater Cincinnati-Northern Kentucky Area at that time. Beat the Jam clearly explained to the public where these projects were, how folks might reduce the impacts of these projects by seeking alternate routes and educated the public about the availability of other modes of transportation to help the public be proactive when making transportation choices during this busy period of interstate reconstruction. As the Cabinet's representative for this program, I want to express my sincere appreciation for the fantastic job that you and your firm did on this effort. In my opinion, this program was a tremendous success. If the opportunity presented itself, I would love to contract with you again. Thanks for all of your help. Sincerely, Bob Hill 9
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  9. 9. January 28, 2005 To Whom It May Concern: As former Vice President of Communications for The Ryland Group, Inc., I worked closely with Ria Davidson Communications to address a situation in which our company was being portrayed unfairly and negatively in the Cincinnati media. Ria developed a bold strategy that was right on target. Within days of executing the first steps of her plan, more positive media stories began appearing. Now, more than a year later, our company is consistently portrayed very positively. I worked with Ria daily during the initial weeks of her assignment and she impressed me with both her high-level strategic thinking as well as her intense attention to detail. This is a rare combination of skills. I have a reputation for being demanding, and I often second-guess a consultant’s thinking or execution. But I almost never felt I could improve upon Ria’s work. Above all, I was amazed by Ria’s passion for our company’s interests. Ria cared so much about the mission that she was often up in the middle of the night thinking about it. Even recently, though her assignment is now mostly complete, she has made it clear that she cares about Ryland’s business as though it were her own company. In summary, I would highly recommend Ria Davidson for any work that involves customer and media relations, crisis communications, or environmental issues. I am certain that any company hiring her will be extremely pleased with her work. Sincerely, Melissa H. Bailey Former Vice President of Communications for Ryland Homes 620 35th Street Manhattan Beach, CA 90266 (310) 545-1019 11
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  12. 12. SERVICES MULTI-DIMENSIONAL PUBLIC RELATIONS SERVICES Strategy Development Issues Management Publicity and Promotion Women’s Health Media Relations Rumor Avoidance and Containment Environmental/Risk Communications Corporate Representation at Key Stakeholder and Influencer Events Community Affairs Public Awareness and Information Crisis Preparation and Response Campaigns SUMMARY OF BUSINESS AREAS SERVED Hospitality Chemical Legal Consumer Products Manufacturing Development Retail Environmental Small Business Enterprises Government Agencies Women’s Health Healthcare Ria Davidson Communications World Headquarters 8632 Stillwater Isle Mason, Ohio 45040 513/398-3532 and 513/543-1811 Ria@DavidsonPR.com

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