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1. SCENARIO 3
You see that your twitter followers are
declining. What steps would you
take/campaigns would you implement
to reverse the trend?

2. TWITTER PROMOTION
• Organic
• Paid
• Devil’s advocate: What’s the bigger picture here?

3. ORGANIC: Follow Spree
Target: Users who use Aggiebound community hashtags

4. ORGANIC: Follow Spree
Target: Users who recently followed a competitor

5. ORGANIC: Follow Spree
Target: Users who recently followed a competitor

6. PAID ADVERTISING
Target: Users who are on a email listserv

7. PAID ADVERTISING
Target: Users who are on a email listserv

8. PAID ADVERTISING
Target: Users who are on a email listserv

9. DEVIL’S ADVOCATE: THE BIGGER PICTURE
Re-evaluate the value of our presence, consider scaling back

10. DEVIL’S ADVOCATE: THE BIGGER PICTURE
Re-evaluate and consider scaling back
*Fluent (college marketing and insight agency) 2016

11. TWITTER PROMOTION
• Organic
– Follow back spree
• Paid
– Ad campaign using CRM data
• Devil’s advocate: What’s the bigger picture here?
– Re-evaluate the value of our presence on Twitter and consider
scaling back