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1. SCENARIO 2
The Class of 2020 is about to arrive for their
New Student Conferences. Create a social
media communications plan to generate
engagement prior to the event.

2. #TAMUNSC ENGAGEMENT
• YouTube
• Instagram
• Snapchat
Work with NSC communications staff on event coverage

3. YOUTUBE
360° video preview of NSC

4. INSTAGRAM
Share #TAMUNSC user-generated content

5. SNAPCHAT
Event coverage, once per session, using NSC student leaders as hosts
Snapchat Takeover Best Practices:
• Vertical video only
• Front-facing camera as much possible
• Introduce yourself
• Set expectations: “This is what you’re
going to see today”
• Tell a story: beginning, middle and end
• 10 snap minimum

6. SNAPCHAT
On-Demand Geofilters
Concept #1 Concept #2 (Interactive)

7. SNAPCHAT
On-Demand Geofilters

8. #TAMUNSC ENGAGEMENT
• YouTube
– 360 video preview of an NSC tradition
• Instagram
– Repost user generated content
• Snapchat
– Event coverage
– Geofilters
Work with NSC communications staff on event coverage