JCDC Module 4 - Using Social Media To Plan Events
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JCDC Module 4 - Using Social Media To Plan Events
- 1. Using Social Media To Plan Events, Live Blogging & Event Coverage Kemal Brown
- 2. “ Live blogging is about capturing the meaningful moments that occur at an event. It allows participants who are not in attendance to get a taste of the experience through digital platforms.
- 3. Why Live Blog ◉To create excitement about an event. ◉To add value to your channels ◉Diversify content strategy. ◉To tell a story which captivates audience ◉To share an experience. ◉To build up and promote an event. ◉To build brand awareness.
- 4. “ If you are not telling your story, someone else is doing it. Don't wait for the news to "happen to you” - Patrick McLarkin
- 5. The new window to the world Smartphones - Tool of Choice Smartphones linked to social platforms have revolutionized the way information is shared. Posts can be made: Anytime And reach Anywhere
- 6. What We Will Be Discussing 1. Before 2. During 3. After 4. Live Blogging Toolkit 5. Live Blogging Tactics 6. Platforms of Choice
- 7. Before Pre-event promotions & content planning 1
- 8. “ Your social media event starts months before. Help guests build excitement with social media.
- 9. The Power of the #Hashtag ◉Think of a unique, short, memorable branded hashtag. Is it short? Is it memorable? Is it unique? ◉Make a social media promotion plan Choose which platforms will be your primary and secondary. What content will be shared?
- 10. Initial Event Set-up ◉ Create a Facebook event - Put all details about the event - Take time to update it to create a community. ◉ On Instagram, take and queue up photos that preview the venue, the guest speakers, flyers, and anything else that may be visually appealing and relatively self-explanatory. ◉ On Twitter, write several Tweet templates including the location, time, a trackable shortened URL of the official event page, as well as the official event hashtag. Create buzz by showing off your greatest assets—your special guests. ◉ Promote social media content offline.
- 11. The Live Blogging Team ◉Create a schedule - Choose the team - Decide who will do what. ◉Reach out to influencers and ask for a plug. ◉Pre-event social checklist - Which platforms will you use? Where is your target audience playing?
- 12. Establish Blogging Guidelines ◉After sessions posts are saved in draft form. ◉All posts must have images. ◉All posts are associated with relevant categories and tags. ◉Alternate title tags with keywords are written. ◉Better quality posts are vetted for promotion.
- 13. Pre-Event Content ◉Social media campaigns for ticket giveaways. ◉Use targeted tags to target individuals living closeby that may be interested in your event. ◉Promo videos of acts to perform, or individuals to speak. ◉Photos and bios. ◉Location and ticket details. ◉Niche content not related to the event
- 15. During What to do when the lights come on and the curtain raises 2
- 16. Pictures!! Ensure your content is visual. Visual goes viral. Make your content quick to digest.
- 17. Capture Moments ◉ Monitor and engage with attendees on social media. ◉ Address any questions about the event. ◉ Organize on-site promotional campaigns Put up a photobooth in front of an event poster, where attendees have to take a picture and tag it accordingly in order to be eligible for a prize. ◉ Display social media messaging at the venue Encourage persons to tweet and share visuals of the event with the #hashtag. ◉ Post photos and video - Coverage ◉ Capture interesting happenings - food, attendees, cute moments, fun moments
- 18. Managing from behind the scenes Desktop ◉A team member should be tracking posts online. ◉Because it is live, errors will occur, hence quality control. ◉Someone needs to manage the process.
- 20. After What to do when the curtains close 3
- 21. Post-Coverage ◉Re-tell a story with social media. ◉The content you posted will provide a timeline effect telling the story from beginning to end. ◉Ask attendees to rate your event - Survey Tools ◉Do an analysis of what worked and what didn’t ◉How well were your efforts received? ◉Get video testimonials.
- 23. Live Blogging Toolkit A step by step guide to effective social media coverage 4
- 24. Bring These Along ◉Smartphone/s ◉DSLR Camera. ◉HootSuite app. ◉Install the app Evernote. ◉Powerblock or extra battery. ◉Data plan - wifi is unreliable.
- 25. Live Blogging Tactics A step by step guide to effective social media coverage 5
- 26. What Do You Blog About ◉ The experience, the emotions being felt - language and tone must fit context. ◉ What the participants are doing ◉ Videos of performances - The lineup ◉ Witty anecdotes ◉ The atmosphere pre, during and post event - Live text stream ◉ You become a lens for the event ◉ Video is king - Capturing live reactions are very powerful.
- 28. Platforms of Choice The Ideal Networks for Live Blogging 6
- 29. Best Places to Blog ◉Wherever your audience is! ◉Facebook - Through Page Manager ◉Instagram for visual events Visual Storyboard ◉Medium - Rich text & image formats ◉Twitter prompts and provides instant updates - Text based - pictures aren’t native.
- 30. JCDC Events That Would Benefit ◉ National Creative Writing Competition & Exhibition ◉ —Culinary Arts Competition ◉ —National Visual Arts Competition and Exhibition ◉ Children Jonkunnu and Mento Band Competitions ◉ ——Jamaica Children Gospel Song Competition ◉ —Jamaica Gospel Song Competition ◉ Miss Jamaica Festival Queen Competition ◉ —Festival Song Competition ◉ —World Reggae Dance Championship
- 31. The Festival Queen Competition… ◉ Backstage moments. ◉ Fun moments with contestants. ◉ Catalog their journey. ◉ Performances. ◉ Public sentiment. ◉ Talents...etc.
- 33. Any questions ? You can find me at ◉ @kemallbrown Thanks!