1. CREATE WITH-IN
Create a movement on campus by using available
opportunities. Use the media department on each
campus to create a class project on getting per-
sonal with students by creating intriguing video in-
terviews. The end projects can then be showcased
on speci c Facebook and Vimeo social media net-
works that are dedicated to understanding of the
social and environmental bene ts of Rainforest Alli-
ance certi cation.
GUIDELINES:
• Videos must be less than 1 minute to keep the attention span of students
• Videos must use a personality so the video speaks with the students NOT AT the students
• Spontaneous interviews (not set up with perfect lighting but on the streets)
• Create Facebook, Vimeo Etc. pages dedicated to the promotion of the project
• Get contacts for students interviewed so they can tweet and facebook the links when it is done
• Create an event during school hours that may show the videos and have product at event