Your Killer Linkedin Profile (in 30 minutes or less)

By Dominic Wolff
Copyright © 2014 Dominic Wolff

Your Killer Linkedin Profile (In 30
Minutes or less)
Guide To Increase Customer Engagement and the 18 Fatal Mistakes
To Avoid When Using Linkedin

Organized Living Press Publishers
Atlanta, Georgia USA
ALL RIGHTS RESERVED:
No part of this book may be reproduced or transmitted for resale or use by any party
other than the individual purchaser who is the sole authorized user of this information.
Purchaser is authorized to use any of the information in this publication for his or her
own use only. All other reproduction or transmission, or any form or by any means,
electronic or mechanical, including photocopying, recording or by any informational
storage or retrieval system, is prohibited without express written permission from the
author.
DISCLAIMER:
While all attempts have been made to provide effective, verifiable information in this
Book, neither the Author nor Publisher assumes any responsibility for errors,
inaccuracies, or omissions. Any slights of people or organizations are unintentional.
This Book is not a source of medical information, and it should not be regarded as such.
This publication is designed to provide accurate and authoritative information in regard
to the subject matter covered. It is sold with the understanding that the publisher is
not engaged in rendering a medical service. As with any medical advice, the reader is
strongly encouraged to seek professional medical advice before taking action.

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Table Of Contents
I. Author's Introduction
Who I am and Why I'm Writing about LinkedIn
II. Introduction to LinkedIn
What is LinkedIn?
How does LinkedIn Work?
Basic Kinds of People on LinkedIn
The Practical Applications and Benefits of LinkedIn
III. Navigating LinkedIn
The Different Components of LinkedIn
Different LinkedIn Terminologies
Familiarizing the LinkedIn Workspace and Navigating the Site
Learning to Use the Search Bar and Advanced Search
Using LinkedIn to Connect With Other Users
IV. Optimizing Your LinkedIn Account
V. The DON'Ts of LinkedIn
VI. Strengthening Your Connections
VII. Closing Remarks

Introduction
Who I am and Why I'm Writing about LinkedIn
I believe that excellence is achieved through discipline and professionalism. I believe a part of being a
disciplined individual is developing an open and resourceful mind. Over the last decade, social
networking has become the norm of browsing the World Wide Web. In 2009, Facebook
skyrocketed to global use and the social networking site has practically become a part of virtually
every American user's daily routine.
Past and present tense used together, incorrectly. Should be either “In 2009, Facebook skyrocketed…”
or “since 2009, Facebook has Skyrocketed…”
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What is LinkedIn?
Simply put, LinkedIn is the largest professional network on the World Wide Web. It trades under the
symbol “LNKD” on the New York Stock Exchange. Essentially, LinkedIn allows you to exchange
knowledge, resources, career information, and business opportunities with other 200 million
individuals.
The site functions as a virtual résumé, storage facility, a directory, and even instant messaging for
business-related topics. It provides a way to increase your visibility within your professional arena or
marketplace, and provides you with a chance to contact individuals who can potentially take you
further in your professional life.
This sounds like the author doesn’t know how to apply financial terminology correctly and therefore
doesn’t know their subject matter. Consider instead “It trades under the symbol “LNKD” on the New
York Stock Exchange.” Things trade on stock exchanges, not in them. Also, “circularting out there in
the trades” doesn’t make sense, cut it completely.

Different Components of LinkedIn
In order to ensure success with your LinkedIn use, there are several key components that you need to
take note of. Be sure that you get these in order and I'll help you with the details further down in this
book. LinkedIn comprises the following:
Profile Picture
Name
Professional Headline
Industry
Status Update

THE DON'Ts OF LINKEDIN
I believe that the proper use of social networking comes from cultivating good habits. Knowing what
NOT to do reinforces proper usage of LinkedIn.
I have listed these ten DON'Ts that you should remember:
Don’t use a profile picture other than your own photo
Don’t neglect your Summary
Don’t forget to customize your URL
Don’t forget to proofread
Don’t ignore the importance of adding keywords
Don’t stop building connections
Don’t make your profile stagnant
Don’t set your profile to private
Don’t lurk around

Strengthening Your Connections
Social networking is all about people. When it comes down to it, LinkedIn is simply a tool for all to use
to get in touch with individuals in your niche. The factor that truly contributes to your professional
growth is how you deal with people, and how you can offer value to them so that they will use your
brand, product, and/or service to fulfill their needs. Thus, I'd like you to keep a few things in mind to
strengthen your LinkedIn Connections.
Take advantage of the past affiliations
Connect with former colleagues, managers, or supervisors.
Add people after a meeting
If you have personally met certain people after a business meeting or a networking event, I
recommend adding them right away.
Make use of the “People You May Know” feature
You can see this if you view the right-hand corner of the home page.

About the Author
Dominic Wolff is an author, business owner and traveller (or as he likes to call it, a globe trotter). A
native from Idaho, Dominic became interested in the mechanics of business from a very young age.
From those early days of selling candy bars to running a multi-state company today, Dominic has
always been on the lookout for systems that would improve his productivity and allow him more free
time to enjoy his hobbies. He frequently writes articles about personal productivity for business
publications.
He believes that having a structure in place for work and life can mean the difference between being
in control and merely coping. An avid collector of fine red wines, he also owns a small wine boutique
stocking only the finest of Washington, Oregon and Idaho wines. During his travels to far and
wonderful places he also searches for the absolute best Zinfandel that can rival those of California. He
lives in Wyoming with his wife Sarah, two German Shepherds and a tiny vineyard of his own.

Your Killer Linkedin Profile (in 30 minutes or less)

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Your Killer Linkedin Profile (in 30 minutes or less)