3M Personal Safety Division Marketing Strategy Document
1. 1All Rights Reserved. 3M Confidential.
Integrated Smart Safety offerings
Regulatory leadership
Worldwide manufacturing footprint
Leading Safety brand
Focus Portfolios Fundamental Strengths
Enhancing our fundamental strengths to deliver industry leading depth with customer relevant breadth
Heartland
Disruptive platform technology and
cost out NPI
Push Forward
Cost-out innovation and
increased coverage for penetration
Personal Safety Division
Aligning our role in PSD to support 3M’s vision
5. 5All Rights Reserved. 3M Confidential.
Eligible For X-Series
7100015664 Peltor X3P3E 25dB
7000104073 Peltor X4A 27 dB
7000104078 Peltor X4P3E 25 dB
7000104074 Peltor X5A 31 dB
7000104079 Peltor X5P3E 31dB
New Product Penetration Program for EarMuff
Free
For End User 1 Ea Free 1 Ea
IDR 650.000 IDR 45.000
6. 6All Rights Reserved. 3M Confidential.
For End User 1 Ea Free 1 Ea
IDR 67.500
SecureFit SF 400 Penetration Program
7. New Product Penetration Program for Taishan 1200 series
Pull program (customer program)
- Buy 50 ea of filter (1744 or 1744C) get 1 free of
facepiece 1200 and filter holder 1700
Value of 50 ea 1744 Value of 50 ea 1744C
IDR 360,000
End user perspective:
IDR 660,000
IDR 95,000
Value of 1 facepiece 1200 and 1 filter holder 1700
8. Share gain through Reusable Respirator Trade-in Program!
2015 success story:
- One line production of PT GS
Battery change 180 face piece
competitor