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1All Rights Reserved. 3M Confidential.
 Integrated Smart Safety offerings
 Regulatory leadership
 Worldwide manufacturing footprint
 Leading Safety brand
Focus Portfolios Fundamental Strengths
Enhancing our fundamental strengths to deliver industry leading depth with customer relevant breadth
Heartland
Disruptive platform technology and
cost out NPI
Push Forward
Cost-out innovation and
increased coverage for penetration
Personal Safety Division
Aligning our role in PSD to support 3M’s vision
2. All Rights Reserved.17 February 2016© 3M 3M Confidential.
Marketing Strategy
3M Brand
Building
Customer
Loyalty
Program
Education &
Training
New Product
Development
3. All Rights Reserved.17 February 2016© 3M 3M Confidential.
PSD Selling Out Program (Customer Program)
1. Helmet Program Free ChinStrap Countinue until July 2016
• - Program Launch January until July 2016
• - Program will be inform to All 3M Sales Team, Distributor, Dealer,
• and Customer
4. All Rights Reserved.17 February 2016© 3M 3M Confidential.
Plug Dispenser
Buy 2 case refill below, Free New one Touch Dispenser
7000002305 391-1004 391-1004 EARSOFT YELLOW NEONS ONE-TOUCH
7000042881 391-1254 391-1254 EARSOFT SUPER ONE TCH REFILL
7000002298 391-1001 391-1001 EAR CLASSIC ONE-TOUCHREFILL
IDR 1.500.000
5All Rights Reserved. 3M Confidential.
Eligible For X-Series
7100015664 Peltor X3P3E 25dB
7000104073 Peltor X4A 27 dB
7000104078 Peltor X4P3E 25 dB
7000104074 Peltor X5A 31 dB
7000104079 Peltor X5P3E 31dB
New Product Penetration Program for EarMuff
Free
For End User 1 Ea Free 1 Ea
IDR 650.000 IDR 45.000
6All Rights Reserved. 3M Confidential.
For End User 1 Ea Free 1 Ea
IDR 67.500
SecureFit SF 400 Penetration Program
New Product Penetration Program for Taishan 1200 series
Pull program (customer program)
- Buy 50 ea of filter (1744 or 1744C) get 1 free of
facepiece 1200 and filter holder 1700
Value of 50 ea 1744 Value of 50 ea 1744C
IDR 360,000
End user perspective:
IDR 660,000
IDR 95,000
Value of 1 facepiece 1200 and 1 filter holder 1700
Share gain through Reusable Respirator Trade-in Program!
2015 success story:
- One line production of PT GS
Battery change 180 face piece
competitor

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3M Personal Safety Division Marketing Strategy Document

  • 1. 1All Rights Reserved. 3M Confidential.  Integrated Smart Safety offerings  Regulatory leadership  Worldwide manufacturing footprint  Leading Safety brand Focus Portfolios Fundamental Strengths Enhancing our fundamental strengths to deliver industry leading depth with customer relevant breadth Heartland Disruptive platform technology and cost out NPI Push Forward Cost-out innovation and increased coverage for penetration Personal Safety Division Aligning our role in PSD to support 3M’s vision
  • 2. 2. All Rights Reserved.17 February 2016© 3M 3M Confidential. Marketing Strategy 3M Brand Building Customer Loyalty Program Education & Training New Product Development
  • 3. 3. All Rights Reserved.17 February 2016© 3M 3M Confidential. PSD Selling Out Program (Customer Program) 1. Helmet Program Free ChinStrap Countinue until July 2016 • - Program Launch January until July 2016 • - Program will be inform to All 3M Sales Team, Distributor, Dealer, • and Customer
  • 4. 4. All Rights Reserved.17 February 2016© 3M 3M Confidential. Plug Dispenser Buy 2 case refill below, Free New one Touch Dispenser 7000002305 391-1004 391-1004 EARSOFT YELLOW NEONS ONE-TOUCH 7000042881 391-1254 391-1254 EARSOFT SUPER ONE TCH REFILL 7000002298 391-1001 391-1001 EAR CLASSIC ONE-TOUCHREFILL IDR 1.500.000
  • 5. 5All Rights Reserved. 3M Confidential. Eligible For X-Series 7100015664 Peltor X3P3E 25dB 7000104073 Peltor X4A 27 dB 7000104078 Peltor X4P3E 25 dB 7000104074 Peltor X5A 31 dB 7000104079 Peltor X5P3E 31dB New Product Penetration Program for EarMuff Free For End User 1 Ea Free 1 Ea IDR 650.000 IDR 45.000
  • 6. 6All Rights Reserved. 3M Confidential. For End User 1 Ea Free 1 Ea IDR 67.500 SecureFit SF 400 Penetration Program
  • 7. New Product Penetration Program for Taishan 1200 series Pull program (customer program) - Buy 50 ea of filter (1744 or 1744C) get 1 free of facepiece 1200 and filter holder 1700 Value of 50 ea 1744 Value of 50 ea 1744C IDR 360,000 End user perspective: IDR 660,000 IDR 95,000 Value of 1 facepiece 1200 and 1 filter holder 1700
  • 8. Share gain through Reusable Respirator Trade-in Program! 2015 success story: - One line production of PT GS Battery change 180 face piece competitor