2. 1. INFORMATION RESEARCHER - Person # 1 Kazuhiro Matsumoto
A. What are the major points in the articles you see above?
The brochure is most used and mis-used tools in business. It is importnat to know how tomake is and use it
effectively.
B. Why is this article important? Write 5 major points in the article that are important. Writein your own words.
I thought below of those are important. Two types of brochure design which are different in target of those,
common mistakes that people tend to make, how to make brochure, things I have to take care, and
brochure's strengths and weaknesses.
C. Explain 5 reasons why one should read the above article when preparing to design an important business
brochure on any topic? Write in your own words.
It will helps to make the porpose and finished products clear. We will reduce the number of common mistakes
on it. We could know how to make it one by one. We could remember our customers. And we could make
effective brochure.
D. Write a paragraph explaining the common guidelines that you find in the article above. Write in your own
words.
First we have to know who will see the brochure. One is made to attract people who do not know about us,
and another one is to explain more details of our company. On it, we should not use "if" or "maybe". We
always have to use "yes" and "possible". We also need to explain not only the function of out products, but
also why it is good for our customer. And last, we should not use long sentences on it.
3. 2. CONTENT ORGANIZER - Person # 2
A.Explain the overall idea for designing a technical brochure as is mentioned in the articleabove. (50 words
minimum)
You should make brochure that will fit business type. The heading of brochure accent and ensure adequate
others. But the person who intereste in the company. you should give brochure which is written detailed
information on company. You should write your copy from the customers point of view. Write the information
which is the object which the customer wants.
B. Talk about a brochure that you want to prepare. Explain at least 10 major points you will include in this
brochure of your choice. What will be the purpose of the brochure?.
I want to make brochure of University of Aizu. The purpose of brochure is that the person who doesn't know
to University of Aizu is known. I want to write about English education, level of education continuance rate,
professor, content of class, track, a circle, an event during year, establishment, the entrance examination and
commons.
C. Write five sentences explaining how a company should approach the design of a technical brochure.
Don't use the words, "if" and "maybe" which invite the possibility of a negative response from the customer.
Your brochure shuldn't be a textbook, it should be a conversation between friends. Make sure you phrase any
questions in such a way that the answer can only be "YES". Use ragged right whenever possible. Write a
point which is a clear benefit to customers.
D. Write down five sentences explaining how a technical brochure should be different from a tourism-related
brochure.
The technical brochure should be write clear-cut point which is a clear benefit to customers. Don't write too
much contents. Write information dig down. And thye technical brochure should be write simply. The technical
brochure should publish a topic in company.
4. 3. A. Develop a short concept map using the Concept Mapping software based on
the article you see above. Pick up the major sentences and make a concept map.
Submit your Concept Map in Slideshare. Submit the URL in Moodle
URL•F http://www.slideshare.net/TheUeShita/week4-a
B. Develop a short concept map explaining how the following website works.
Submit your Concept Map in Slideshare.
http://www.printplace.com/printing/brochure-printing.aspx
URL•F http://www.slideshare.net/TheUeShita/week4-b
C. Write down the definition of 5 major key words that are used in the concept map
product knowledge
provides
information
the customer
attract attention
D. Write down three major questions that might explain the major argument or information in the the article you see above
what is "basic brochure design"?
who see web brochure?
what information the customer who see web brochure want ?
