Portfolio of some branded retail projects, realized by Sony 2004-2007 in CIS

2. Signage
- Special accessories for floor staff
(stationary, tools, media samples
etc)
- Uniform “Sony centre”
- Branded equipment
- Adapted to Russian legislation shop
sign
- Special promo materials (posters,
giveaways for customers, images)
- Plastic bags
Store concept
Sony Center project development 2004-2007

3. Touch and try
Key products and solutions are
available on open displays for
testing
Informative
Feature tags for all products’ line-up.
Special POP materials – explanation
boards and comparison tables
Zoning
All products are placed in accordance
with customer flow directions. All key
solutions and products placed in key
zones of traffic to appeal customers’
attention
Store concept
Sony Center project development 2004-2007

4. Store concept.
Equipment
Security
- Alarm system connected to all
installed on open displays products.
- Anti-theft system (security gates
and sensors)
- Mechanical security (special locks)
Flexibility
Possibility of concept change through
accessories, shelves and open
displays rearrangement.
Quality
Usage of high quality materials for
production.
Sony Center project development 2004-2007

5. Sony Center project development 2004-2007
Moscow. Synex. Yerevan plaza

6. Sony Center project development 2004-2007
S.Peterburg.MMA. Bolshoi prospect

7. Sony Center project development 2004-2007
Moscow. DVM. Kutuzovsky

8. Sony Center project development 2004-2007
Moscow. DVM Leninsky

9. Sony Center project development 2004-2007
S.Peterburg. MMA. Rubinstain

10. Sony Center project development 2004-2007
S.Peterburg.MMA. Moskovsky prospect

11. Sony Center project development 2004-2007
Ekateriburg. Brockton. Malysheva

12. Sony Center project development 2004-2007
Moscow.

13. Sony Center project development 2004-2007
Moscow. AV Solo . Gorbushka

14. Sony Center project development 2004-2007
Toliatti. Synex.

15. Sony Center project development 2004-2007
Moscow. Synex. Cheremushki

16. Sony Center project development 2004-2007
Moscow. Mitino.

17. Sony Center project development 2004-2007
Moscow. Europeisky

18. Sony Center project development 2004-2007
Moscow. Jupiter. Novy Arbat 19

19. Sony Center project development 2004-2007
Moscow. Jupiter. DVM. Sukhorevskaya

20. Sony Center project development 2004-2007
Moscow. Alexander LTD. Shop-n-shop

21. Sony Center project development 2004-2007
Erevan. ZigZag Shop-n-Shop